Welcome!

News Feed Item

Operator Customer Loyalty Programs in CEE: Bringing Customers Closer

LONDON, Feb. 6, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

Operator Customer Loyalty Programs in CEE: Bringing Customers Closer

This IDC Insight reviews customer loyalty programs offered by CEE operators in the context of broader trends impacting the region's telecommunications markets. The study begins with specific market trends framing telecom operators' strategic decisions and how customer loyalty programs fit within their strategies. It then considers the factors that CEE operators must take into account as they devise and implement their loyalty programs. The study also reviews customer loyalty program structures used by operators in the CEE region, with a brief look at select operators' customer loyalty programs. The Insight concludes by offering recommendations to CEE telecom operators on how to structure their loyalty programs to support the near-term goal of limiting customer churn and maintaining ARPU levels but with a view to the longer-term support of their business objectives and strategies.

Table of Contents

IDC Opinion

In This Insight

Situation Overview

CEE Telecom Market Trends and Customer Loyalty Programs

Increasing Market Maturation

Migration to Postpaid Contracts

The Smartphone Explosion

Customer Loyalty Programs in CEE

The Necessity for CEE Operators to Have a Loyalty Program

Types of Customer Loyalty Program Structure

Points

Event

Retail Discount Card

Set Specials with Partner Retailers

Premium Customers

Top-Up Rewards (Prepaid)

Influence of Parent Companies

Corporate Loyalty Programs

Challenges Facing Customer Loyalty Programs in CEE

Economics of Loyalty Programs in CEE

Making Loyalty Programs Valuable Across CEE Customer Bases

Tying Results to Loyalty Programs

Future Outlook

Making Rewards Meaningful

Digging Deeper to Evaluate Reward Programs' Effectiveness

Segmenting Loyalty Programs, Whether Formally or Informally

Using Loyalty Programs to Support Multiplay Bundles

Using Customer Loyalty Programs as a Bridge to New Services

Table: Points-Based Loyalty Program Structure

Table: Event Loyalty Program Structure

Table: Retail Discount Card Loyalty Program Structure

Table: Set Specials with Partners Loyalty Program Structure

Table: Premium Customers Loyalty Program Structure

Table: Top-Up Loyalty Program Structure (Prepaid)

Figure: CEE Mobile Voice Penetration Rates by Market, 2011

Figure: Consumer Spending on Core Telecom Services Year-on-Year Change, 2008-2011

Figure: Postpaid as Percentage of Total Mobile Voice Connections, 2007 Versus 2011

Figure: Smartphones as Percentage of Total Mobile Phones Shipped in CEE, 1Q09-1Q12

Figure: Average Voice and Data Spending per Mobile Voice Connection, 2011

Read the full report:
Operator Customer Loyalty Programs in CEE: Bringing Customers Closer
http://www.reportbuyer.com/telecoms/handsets_devices/smartphones/operator_customer_loyalty_programs_cee_bringing_customers_closer.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=NoCategory

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.