|By PR Newswire||
|February 6, 2014 10:29 AM EST||
-- Turnkey solutions support marketing plans, generate awareness, drive consideration, establish credibility and, in turn, generate business
MOUNTAIN VIEW, California, Feb. 6, 2014 /PRNewswire/ -- Marketing executives are constantly searching for new ways to attract, engage and convert prospects into customers at an accelerated rate. Executives benefit from formulating an overall strategic plan, prior to implementing specific marketing strategies for each stage of the buying cycle.
Frost & Sullivan's Integrated Marketing Solutions (IMS) practice offers solutions at every stage of the customer buying cycle. With expertise in customer and prospect segmentation, Frost & Sullivan helps companies optimally target their audience, while creating a message that is entirely customer focused. By utilizing many of Frost & Sullivan's areas of expertise, such as Customer Research, Marketing Priorities Workshops, and others, the IMS team can help design the strategy, and map out the tactical components for a comprehensive and attainable realization of your team's goals.
A solution for each stage in the customer buying cycle:
- Awareness - To motivate your customers to purchase your products and/or services, they must be aware of your organization. Frost & Sullivan's IMS partners with your team to improve upon your content marketing strategy, public relations campaigns and thought leadership to help extend your reach via channels such as whitepapers, eBulletins, market resources, and other key tools.
- Consideration - When customers are shopping for a product or service, it is imperative to connect with them to ensure your solutions are part of their consideration. Frost & Sullivan leverages its extensive database of decision makers to identify and engage your prospects. Utilizing a mix of marketing strategies and an integrated approach, from eBroadcasts to our Executive MindXchange event series, Frost & Sullivan can connect your sales team with your target prospects, in their consideration phase.
- Credibility - When potential clients are considering products, they may discount a brand because they don't have enough information to view the company as trustworthy. By partnering with Frost & Sullivan and utilizing unique tools like spotlight videos and virtual think tanks, you benefit from Frost & Sullivan's more than 50 years of research credibility to build trust in your products and services.
- Evaluation - Everyone likes to try before they buy. Prepared companies take this opportunity to demonstrate the value of their solution, and show prospects how it stacks up against the competition. Validation from a third party can add a level of confidence at the evaluation stage, and provide that desired push to get prospects over the hump to make the purchase. Frost & Sullivan can help with the demonstration process via channels such as road shows, sponsorship of our Executive MindXchange events, and our Executive Think Tank Dinner Series.
Once you convert the prospect, your work is far from done. It has only just begun and customer marketing begins. Leveraged wisely, happy clients are valuable assets. They can provide references and a greater level of credibility. Frost & Sullivan created unique marketing channels to help you develop and promote your powerful influencers – your clients. VIP events, outsourced eBulletins and interview style video case studies all help your clients promote your products.
"Frost & Sullivan has helped us through the transition to communicate our new, focused efforts," said McKesson Patient Relationship Solutions vice president of marketing, Derek Rago. "We're happy to say that our event is now established as best-in-breed in the marketplace."
Frost & Sullivan's Integrated Marketing Solutions practice is dedicated to helping business generate business. Utilizing more than two dozen unique marketing channels, IMS consultants work alongside Frost & Sullivan industry analysts to build a customized solution that meets and exceeds your strategic marketing objectives. See more at www.frost.com/ims.
Join the conversation on Twitter using #FrostIMS.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Jul. 27, 2016 11:15 AM EDT Reads: 881
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
Jul. 27, 2016 11:00 AM EDT Reads: 1,203
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Jul. 27, 2016 11:00 AM EDT Reads: 668
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
Jul. 27, 2016 10:45 AM EDT Reads: 594
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Jul. 27, 2016 10:30 AM EDT Reads: 1,208
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Jul. 27, 2016 10:30 AM EDT Reads: 1,046
Hostway Services, Inc. and WSM International have partnered to deliver trouble free migration services for any organization that wishes to bring their IT infrastructure to Hostway's Azure managed cloud services. WSM is the leader in providing turn-key IT migration services since 2003 and is now the preferred provider to any Hostway customer that is seeking to move its computer infrastructure to the Hostway Azure-based cloud.
Jul. 27, 2016 10:00 AM EDT Reads: 217
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Jul. 27, 2016 10:00 AM EDT Reads: 1,724
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Jul. 27, 2016 10:00 AM EDT Reads: 1,995
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Jul. 27, 2016 09:45 AM EDT Reads: 433
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 09:30 AM EDT Reads: 1,623
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jul. 27, 2016 09:30 AM EDT Reads: 2,057
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
Jul. 27, 2016 09:30 AM EDT Reads: 1,017
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?
Jul. 27, 2016 09:17 AM EDT Reads: 186
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Jul. 27, 2016 09:15 AM EDT Reads: 1,352