Welcome!

News Feed Item

Frost & Sullivan Recommends Integrated Marketing Solutions for Innovation, Credibility and Choice

-- Turnkey solutions support marketing plans, generate awareness, drive consideration, establish credibility and, in turn, generate business

MOUNTAIN VIEW, California, Feb. 6, 2014 /PRNewswire/ -- Marketing executives are constantly searching for new ways to attract, engage and convert prospects into customers at an accelerated rate. Executives benefit from formulating an overall strategic plan, prior to implementing specific marketing strategies for each stage of the buying cycle.

Frost & Sullivan's Integrated Marketing Solutions (IMS) practice offers solutions at every stage of the customer buying cycle. With expertise in customer and prospect segmentation, Frost & Sullivan helps companies optimally target their audience, while creating a message that is entirely customer focused. By utilizing many of Frost & Sullivan's areas of expertise, such as Customer Research, Marketing Priorities Workshops, and others, the IMS team can help design the strategy, and map out the tactical components for a comprehensive and attainable realization of your team's goals.

A solution for each stage in the customer buying cycle:

  1. Awareness - To motivate your customers to purchase your products and/or services, they must be aware of your organization. Frost & Sullivan's IMS partners with your team to improve upon your content marketing strategy, public relations campaigns and thought leadership to help extend your reach via channels such as whitepapers, eBulletins, market resources, and other key tools.
  2. Consideration - When customers are shopping for a product or service, it is imperative to connect with them to ensure your solutions are part of their consideration. Frost & Sullivan leverages its extensive database of decision makers to identify and engage your prospects. Utilizing a mix of marketing strategies and an integrated approach, from eBroadcasts to our Executive MindXchange event series, Frost & Sullivan can connect your sales team with your target prospects, in their consideration phase.
  3. Credibility - When potential clients are considering products, they may discount a brand because they don't have enough information to view the company as trustworthy. By partnering with Frost & Sullivan and utilizing unique tools like spotlight videos and virtual think tanks, you benefit from Frost & Sullivan's more than 50 years of research credibility to build trust in your products and services.
  4. Evaluation - Everyone likes to try before they buy. Prepared companies take this opportunity to demonstrate the value of their solution, and show prospects how it stacks up against the competition. Validation from a third party can add a level of confidence at the evaluation stage, and provide that desired push to get prospects over the hump to make the purchase. Frost & Sullivan can help with the demonstration process via channels such as road shows, sponsorship of our Executive MindXchange events, and our Executive Think Tank Dinner Series.

Once you convert the prospect, your work is far from done. It has only just begun and customer marketing begins. Leveraged wisely, happy clients are valuable assets. They can provide references and a greater level of credibility. Frost & Sullivan created unique marketing channels to help you develop and promote your powerful influencers – your clients.  VIP events, outsourced eBulletins and interview style video case studies all help your clients promote your products.

"Frost & Sullivan has helped us through the transition to communicate our new, focused efforts," said McKesson Patient Relationship Solutions vice president of marketing, Derek Rago. "We're happy to say that our event is now established as best-in-breed in the marketplace."

Frost & Sullivan's Integrated Marketing Solutions practice is dedicated to helping business generate business. Utilizing more than two dozen unique marketing channels, IMS consultants work alongside Frost & Sullivan industry analysts to build a customized solution that meets and exceeds your strategic marketing objectives. See more at www.frost.com/ims.

Join the conversation on Twitter using #FrostIMS.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion

Join Us:          Join our community

Subscribe:       Newsletter on "the next big thing" 

Register:        Gain access to visionary innovation

Contact:

Gary Robbins
Partner
Integrated Marketing Solutions
Frost & Sullivan
Web: www.frost.com/ims
Email: [email protected]
Phone: 1.877.GO FROST (1.877.463.7678)

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.