|By PR Newswire||
|February 6, 2014 10:29 AM EST||
-- Turnkey solutions support marketing plans, generate awareness, drive consideration, establish credibility and, in turn, generate business
MOUNTAIN VIEW, California, Feb. 6, 2014 /PRNewswire/ -- Marketing executives are constantly searching for new ways to attract, engage and convert prospects into customers at an accelerated rate. Executives benefit from formulating an overall strategic plan, prior to implementing specific marketing strategies for each stage of the buying cycle.
Frost & Sullivan's Integrated Marketing Solutions (IMS) practice offers solutions at every stage of the customer buying cycle. With expertise in customer and prospect segmentation, Frost & Sullivan helps companies optimally target their audience, while creating a message that is entirely customer focused. By utilizing many of Frost & Sullivan's areas of expertise, such as Customer Research, Marketing Priorities Workshops, and others, the IMS team can help design the strategy, and map out the tactical components for a comprehensive and attainable realization of your team's goals.
A solution for each stage in the customer buying cycle:
- Awareness - To motivate your customers to purchase your products and/or services, they must be aware of your organization. Frost & Sullivan's IMS partners with your team to improve upon your content marketing strategy, public relations campaigns and thought leadership to help extend your reach via channels such as whitepapers, eBulletins, market resources, and other key tools.
- Consideration - When customers are shopping for a product or service, it is imperative to connect with them to ensure your solutions are part of their consideration. Frost & Sullivan leverages its extensive database of decision makers to identify and engage your prospects. Utilizing a mix of marketing strategies and an integrated approach, from eBroadcasts to our Executive MindXchange event series, Frost & Sullivan can connect your sales team with your target prospects, in their consideration phase.
- Credibility - When potential clients are considering products, they may discount a brand because they don't have enough information to view the company as trustworthy. By partnering with Frost & Sullivan and utilizing unique tools like spotlight videos and virtual think tanks, you benefit from Frost & Sullivan's more than 50 years of research credibility to build trust in your products and services.
- Evaluation - Everyone likes to try before they buy. Prepared companies take this opportunity to demonstrate the value of their solution, and show prospects how it stacks up against the competition. Validation from a third party can add a level of confidence at the evaluation stage, and provide that desired push to get prospects over the hump to make the purchase. Frost & Sullivan can help with the demonstration process via channels such as road shows, sponsorship of our Executive MindXchange events, and our Executive Think Tank Dinner Series.
Once you convert the prospect, your work is far from done. It has only just begun and customer marketing begins. Leveraged wisely, happy clients are valuable assets. They can provide references and a greater level of credibility. Frost & Sullivan created unique marketing channels to help you develop and promote your powerful influencers – your clients. VIP events, outsourced eBulletins and interview style video case studies all help your clients promote your products.
"Frost & Sullivan has helped us through the transition to communicate our new, focused efforts," said McKesson Patient Relationship Solutions vice president of marketing, Derek Rago. "We're happy to say that our event is now established as best-in-breed in the marketplace."
Frost & Sullivan's Integrated Marketing Solutions practice is dedicated to helping business generate business. Utilizing more than two dozen unique marketing channels, IMS consultants work alongside Frost & Sullivan industry analysts to build a customized solution that meets and exceeds your strategic marketing objectives. See more at www.frost.com/ims.
Join the conversation on Twitter using #FrostIMS.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
Sep. 27, 2016 11:45 PM EDT Reads: 2,957
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
Sep. 27, 2016 10:45 PM EDT Reads: 2,841
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Sep. 27, 2016 10:45 PM EDT Reads: 3,392
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Sep. 27, 2016 10:30 PM EDT Reads: 2,176
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Sep. 27, 2016 09:30 PM EDT Reads: 2,961
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Sep. 27, 2016 09:30 PM EDT Reads: 484
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Sep. 27, 2016 08:30 PM EDT Reads: 2,043
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Sep. 27, 2016 08:15 PM EDT Reads: 2,234
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Sep. 27, 2016 07:00 PM EDT Reads: 2,867
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Sep. 27, 2016 06:45 PM EDT Reads: 1,820
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Sep. 27, 2016 06:30 PM EDT Reads: 3,570
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Sep. 27, 2016 06:30 PM EDT Reads: 2,211
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Sep. 27, 2016 06:15 PM EDT Reads: 417
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
Sep. 27, 2016 06:00 PM EDT Reads: 1,702
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Sep. 27, 2016 05:45 PM EDT Reads: 1,667