Welcome!

News Feed Item

SmartFocus and Ensighten Make Personalized Marketing Easy

New technology partnership enables marketers to deliver unique brand experiences to every visitor

NEW YORK, February 6, 2014 /PRNewswire/ --

As brands strive to deliver more personalized customer experiences, it becomes increasingly difficult to manage the multiple third party systems that are integrated to today's eCommerce websites. SmartFocus, a global leader in real-time, personalized marketing, today announced a technology partnership with Ensighten, the leader in enterprise data and tag management. Bringing their technologies together, this new partnership enables Ensighten and SmartFocus customers to engage their prospects and customers in real-time conversations, ensuring brands to provide a fast, reliable and relevant experience on the web or via email.

"Today's organizations need to know where a visitor is on their website at any given time. The integration of Ensighten with SmartFocus makes it easy for marketers to keep up with the blistering pace of customer engagement," comments David Saxon, VP of Business Development of Ensighten. "With the ability to feed real-time visitor behavior to SmartFocus' cloud marketing platform from Ensighten's Agile Marketing Platform, it is possible to automate and share the right products and messages at the right time. We're excited to be able to offer eCommerce organizations an intelligent customer experience management solution."

Ensighten's Agile Marketing Platform (AMP) improves website performance and enables marketers to act on data in real time from both online and offline sources. The SmartFocus Cloud Marketing Platform enables marketers to create real-time, personalized experiences that drive campaign performance and increase customer lifetime value. Within the platform lies SmartFocus' recommendations technology, SmartFocus Advisor, which delivers personalized recommendations and dynamically adapted content via the web and email that are based on the preferences and behaviors of their customers. Together, without any reliance on IT, marketers can gain a deeper understanding of each and every visitor in real-time and deliver a deeper, more personalized customer experience.

"Today, real-time customer data is at the heart of every marketer and ecommerce manager's personalization strategy," comments Neil Hamilton, Director of Personalization Sales for SmartFocus. "Working closely with Ensighten, we're helping marketers quickly overcome the barriers they may be facing when trying to engage their prospects and customers with engaging, relevant and timely content, products and offers."

The combined technology offering is immediately available in the US, UK, Germany, Austria, France and Switzerland. To learn more about how Ensighten's AMP and SmartFocus Advisor work together, we invite you to visit us at Agility 2014, Ensighten's annual, global conference for customers and partners. This year's event takes place from the 5-7 February 2014 in San Francisco.

About Ensighten

Ensighten, the leader in enterprise data and tag management, boosts marketing agility and eases privacy compliance with the industry's first Agile Marketing Platform (AMP), built to meet the needs of enterprise marketing organizations. With Ensighten AMP, businesses rapidly execute any marketing initiative, achieve one-to-one marketing, and deliver great user experiences. Ensighten's proprietary data- and tag-delivery network, and patented technology, gives organizations unmatched ability to deploy any vendor tag on any platform or device, using unlimited deployment conditions, while accelerating page performance. Marketers use Ensighten AMP to collect, own and use their onsite, offsite and offline data. Ensighten AMP processes requests from 30,000 Web domains across 150 countries, representing more than $30 billion in ecommerce for top brands that include Brooks Brothers, Capital One, E-Trade, Microsoft, monster.com, Sony Electronics, Staples, Symantec, T-Mobile, United Airlines and Walmart. Visit us at http://www.ensighten.com, and follow us on http://facebook.com/ensighten and Twitter @ensighten.

Tweet: Register now for @Ensighten #agility2014 conference in #SF Feb 5-7 2013 #tagmanagement #optimize

About SmartFocus

SmartFocus delivers real-time, personalized marketing that drives revenue, loyalty and satisfaction. Our cloud marketing platform helps thousands of marketing organizations drive millions of targeted campaigns and billions of personalized interactions each year, connecting customers via email, mobile, social, web and other channels. For more than a decade, our focus on scalability, reliability, and security has made SmartFocus one of the leading cloud marketing providers worldwide. For more information, please visit us at: http://www.smartfocus.com.

For more information:

Vantage PR for SmartFocus
Allison Wilson / Kimberly Lianthamani
[email protected]
+1-407-767-0452 x230 / +1-415-984-1970

LEWIS PR for Ensighten
Michelle Kincaid
[email protected]
Office: +1-415-432-2467 / Mobile: +1-757-503-1123

SOURCE SmartFocus

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Today, we have more data to manage than ever. We also have better algorithms that help us access our data faster. Cloud is the driving force behind many of the data warehouse advancements we have enjoyed in recent years. But what are the best practices for storing data in the cloud for machine learning and data science applications?
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...