Welcome!

News Feed Item

SmartFocus and Ensighten Make Personalized Marketing Easy

New technology partnership enables marketers to deliver unique brand experiences to every visitor

NEW YORK, February 6, 2014 /PRNewswire/ --

As brands strive to deliver more personalized customer experiences, it becomes increasingly difficult to manage the multiple third party systems that are integrated to today's eCommerce websites. SmartFocus, a global leader in real-time, personalized marketing, today announced a technology partnership with Ensighten, the leader in enterprise data and tag management. Bringing their technologies together, this new partnership enables Ensighten and SmartFocus customers to engage their prospects and customers in real-time conversations, ensuring brands to provide a fast, reliable and relevant experience on the web or via email.

"Today's organizations need to know where a visitor is on their website at any given time. The integration of Ensighten with SmartFocus makes it easy for marketers to keep up with the blistering pace of customer engagement," comments David Saxon, VP of Business Development of Ensighten. "With the ability to feed real-time visitor behavior to SmartFocus' cloud marketing platform from Ensighten's Agile Marketing Platform, it is possible to automate and share the right products and messages at the right time. We're excited to be able to offer eCommerce organizations an intelligent customer experience management solution."

Ensighten's Agile Marketing Platform (AMP) improves website performance and enables marketers to act on data in real time from both online and offline sources. The SmartFocus Cloud Marketing Platform enables marketers to create real-time, personalized experiences that drive campaign performance and increase customer lifetime value. Within the platform lies SmartFocus' recommendations technology, SmartFocus Advisor, which delivers personalized recommendations and dynamically adapted content via the web and email that are based on the preferences and behaviors of their customers. Together, without any reliance on IT, marketers can gain a deeper understanding of each and every visitor in real-time and deliver a deeper, more personalized customer experience.

"Today, real-time customer data is at the heart of every marketer and ecommerce manager's personalization strategy," comments Neil Hamilton, Director of Personalization Sales for SmartFocus. "Working closely with Ensighten, we're helping marketers quickly overcome the barriers they may be facing when trying to engage their prospects and customers with engaging, relevant and timely content, products and offers."

The combined technology offering is immediately available in the US, UK, Germany, Austria, France and Switzerland. To learn more about how Ensighten's AMP and SmartFocus Advisor work together, we invite you to visit us at Agility 2014, Ensighten's annual, global conference for customers and partners. This year's event takes place from the 5-7 February 2014 in San Francisco.

About Ensighten

Ensighten, the leader in enterprise data and tag management, boosts marketing agility and eases privacy compliance with the industry's first Agile Marketing Platform (AMP), built to meet the needs of enterprise marketing organizations. With Ensighten AMP, businesses rapidly execute any marketing initiative, achieve one-to-one marketing, and deliver great user experiences. Ensighten's proprietary data- and tag-delivery network, and patented technology, gives organizations unmatched ability to deploy any vendor tag on any platform or device, using unlimited deployment conditions, while accelerating page performance. Marketers use Ensighten AMP to collect, own and use their onsite, offsite and offline data. Ensighten AMP processes requests from 30,000 Web domains across 150 countries, representing more than $30 billion in ecommerce for top brands that include Brooks Brothers, Capital One, E-Trade, Microsoft, monster.com, Sony Electronics, Staples, Symantec, T-Mobile, United Airlines and Walmart. Visit us at http://www.ensighten.com, and follow us on http://facebook.com/ensighten and Twitter @ensighten.

Tweet: Register now for @Ensighten #agility2014 conference in #SF Feb 5-7 2013 #tagmanagement #optimize

About SmartFocus

SmartFocus delivers real-time, personalized marketing that drives revenue, loyalty and satisfaction. Our cloud marketing platform helps thousands of marketing organizations drive millions of targeted campaigns and billions of personalized interactions each year, connecting customers via email, mobile, social, web and other channels. For more than a decade, our focus on scalability, reliability, and security has made SmartFocus one of the leading cloud marketing providers worldwide. For more information, please visit us at: http://www.smartfocus.com.

For more information:

Vantage PR for SmartFocus
Allison Wilson / Kimberly Lianthamani
[email protected]
+1-407-767-0452 x230 / +1-415-984-1970

LEWIS PR for Ensighten
Michelle Kincaid
[email protected]
Office: +1-415-432-2467 / Mobile: +1-757-503-1123

SOURCE SmartFocus

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...