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PDC and SHO Services to Exhibit RFID Solutions for Concerts and Live Events at the Pollstar Live! 2014 Trade Show and Conference

RFID Wristbands, Lanyards, and Credentials Provide Access Control, Cashless Point of Sale, and Social Media Integration for the Live Entertainment Industry

VALENCIA, CA--(Marketwired - February 07, 2014) - PDC, the global leader of innovative identification solutions, in partnership with SHO Services, an expert in event security, safety and risk management, announced today it will showcase its RFID solutions and consultation services at the Pollstar Live! 2014 trade show and conference in Booth #108-109 from Feb. 19 to 21, 2014, at the Omni Hotel in Nashville, TN. Pollstar Live! is an annual concert industry consortium where leading industry professionals gather to view the latest products, equipment and technology for the successful management of live events. 

At Pollstar Live!, PDC will showcase its Smart Band® RFID Wristband System that has helped hundreds of promoters and venue operators to enhance the guest experience and boost revenue by allowing guests to load funds onto their Smart Band® before an event, significantly increasing impulse purchases. Each Smart Band® is powered by a small RFID chip containing a unique code -- that when scanned and validated by a reader -- allows guests to have instant access to venues, make cashless purchases, and upload photos and videos to social media websites. The RFID technology in Smart Band® essentially terminates counterfeits, saving promoters revenue from look-alike wristbands deceiving event security. SHO Services, which specializes in implementing RFID credentials and applications for live events, will educate attendees on successful installation strategies. 

"PDC has continued to expand its Smart Band® product line, which now includes wristbands, lanyards, ID cards, labels and parking passes to meet every customer's specific needs. As major events have a need for high-impact branding, PDC has also broadened our customization capabilities to include full-color printing for sponsor logos, graphics and text," said Robin Barber, vice president of leisure and entertainment for PDC. "Smart Band® wristbands are nontransferable and available in a variety of materials including plastic, rewearable silicone, and our woven fabric -- which is a favorite for concerts and music festivals."

Since its launch in 2001, PDC's Smart Band® RFID Wristband System has been implemented at live entertainment venues across the globe as part of time-save applications that help redefine the guest experience, while reaping significant bottom line benefits to the venues that use them. Applications for Smart Band® include: cashless point-of-sale; cashless arcade and vending; social media integration; keyless hotel and locker access; electronic access control; photo management systems; and customer loyalty programs. Additional PDC RFID Solutions include PDC Smart® Cards, Key Fobs, Lanyards, Labels, and Parking Passes. For more information, visit www.pdcsolutions.com/rfid-solutions.html

About PDC

With more than 55 years of experience, PDC connects people, products, and technology through innovative ID systems that deliver superior customer experiences worldwide. PDC is the global leader and pacesetter in the development of wristbands, lanyards and RFID solutions. The company serves the leisure & entertainment, law enforcement, and animal identification industries. A pioneer of innovative technologies, PDC introduced the first bar code wristband system, first thermal printer wristband, first Smart Band® RFID wristband system, and the award-winning PDC Smart® Kiosk, among many other innovations.

Since its launch in 2000, PDC's Smart Band® RFID wristband system has been used by leading amusement parks, water parks, resorts, and music festivals to deliver unique and convenient applications that help redefine the guest experience, while reaping bottom line benefits to the companies who use them. Applications include: cashless point-of-sale; cashless arcade and vending; social media integration; keyless hotel and locker access; electronic access control; photo management systems; and customer loyalty programs. Additional PDC RFID solutions include PDC Smart® Cards, key fobs, lanyards and parking passes. For more information, visit www.pdcsolutions.com.

On Dec. 28, 2012, PDC was acquired by Brady Corporation, (NYSE: BRC) a world leader in identification solutions for premises, products, and people.

About SHO Services, LLC.

SHO Services is a global provider of entertainment services to events, conventions, festivals, and touring artists. Led by management with over 20 years of experience in live entertainment, SHO Services is composed of a Risk Management and Safety Services division, a Technology and Credentials division, and a Production and Event Operations division. The Technology and Credentials division is responsible for implementing RFID and credential management solutions at festivals, conventions, and events throughout the world, and is actively involved with developing new technologies and solutions for live entertainment. 

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