Welcome!

News Feed Item

Stars Sizzle And Designers Shine At The Go Red For Women® / The Heart Truth® Red Dress Collection(SM) Fashion Show Kicking Off Mercedes-Benz Fashion Week

Fashion Incubator designers housed at Macy's in the limelight alongside top designers Carolina Herrera, Nicole Miller, Mark Zunino and more

NEW YORK, Feb. 7, 2014 /PRNewswire/ -- The Red Dress Collection kicked off Mercedes-Benz Fashion Week in New York City last night with a star-studded runway backed this year by the first-ever collaboration of the American Heart Association's Go Red For Women movement and the National Heart, Lung and Blood Institute's (NHLBI) awareness campaign, The Heart Truth.

To view the multimedia content associated with this release, please click: http://www.multivu.com/players/English/64681-aha-and-macy-s-go-red-for-women/

(Photo: http://photos.prnewswire.com/prnh/20140207/MM61054)

The Red Dress Collection has kicked off Fashion Week since 2003 with celebrities taking to the runway and this year was no different. Lindsey Vonn, AnnaSophia Robb, Colbie Caillat, Giada De Laurentiis, Bella Thorne, Daphne Oz and Jill Martin wowed in red gowns created by top designers including Carolina Herrera, Nicole Miller, Carmen Marc Valvo and Mark Zunino and introducing Lagi Nadeau, Annina King, and Sarah Liller from Fashion Incubator programs housed at Macy's in Chicago, Philadelphia and San Francisco.

"It's an exciting night for the leaders in the fight against heart disease and icons of fashion to come together," said Martine Reardon, chief marketing officer of Macy's. "With the star power of both celebrities and designers, including the young designers of the Fashion Incubators housed at Macy's across the country, this was an evening that gave credence to the true power of red and its ability to unite so many in the movement for women's heart health. Macy's is proud of our 10 years and $46 million in support of Go Red For Women, and we were honored to be a part of tonight's incredible Red Dress Collection 2014 show."

More than 900 fashion-forward, health-minded attendees turned out in red to support the cause. The event kicked off with Martine Reardon and Nancy Brown, chief executive officer of the American Heart Association, welcoming the audience. Star Jones, who is a heart disease survivor and an American Heart Association National Volunteer, shared her passionate heart story and introduced the premier of Go Red For Women's new digital film, The Common Thread. Twenty-two celebrities then walked the runway in their own style—some walking, dancing, and even twirling—to make a statement in red, dressed by both world-renowned designers as well as emerging designers in the fashion incubator programs at Macy's.

The Fashion Incubator program provides six emerging designers each in Chicago, Philadelphia and San Francisco with the resources – including work space, mentoring and workshops/classes to launch their careers in fashion. The Chicago Fashion Incubator at Macy's on State Street, Philadelphia Fashion Incubator at Macy's Center City and the Fashion Incubator San Francisco at Macy's Union Square are each individual 501(C)3 not-for-profits housed at Macy's with strong community and industry support in their respective cities. One designer was chosen from each city to present a red dress at last night's show.

Lagi Nadeau, a designer with the Chicago Fashion Incubator at Macy's on State Street had the honor of dressing Martine Reardon. "I'm proud that programs like the fashion incubator are cultivating young talent and that these designers have the opportunity to be displayed on a national stage. Lagi did an amazing job creating this custom red dress that I wore tonight." stated Reardon. Nadeau's label LAGI NADEAU blends high-end sophistication with a dash of edge. The burgundy sequined dress has a plunging v-neckline, long sleeves and an A-line silhouette.

Annina King, a designer with the Philadelphia Fashion Incubator at Macy's at Center City designed the dress worn by Jill Martin. King's label Granate Pret is an artisanal ready-to-wear collection evoking the detailed process and limitless luxury of custom design. The gown designed for Jill Martin is a fitted midi-length red sheath with ribbons that create illusion details in the bodice.

Sarah Liller, a designer with the Fashion Incubator San Francisco at Macy's Union Square designed Daphne Oz's gown. Liller's label Sarah Liller, San Francisco is a women's wear line that is feminine, yet versatile, inspired by the city's culture. The gown she designed for Daphne Oz is patch-worked chiffon and lace, which is then pleated to add texture and movement to the silhouette.

The Red Dress symbol made its debut as the national icon for women and heart disease awareness during Fashion Week in 2003 in partnership with America's top fashion designers, helping to bring the important issue of heart disease in women into the national spotlight. A year later, the AHA's Go Red For Women was officially launched with Macy's as its founding national sponsor. Over the past decade, Macy's has brought awareness of the issue to consumers across America raising $46 million for the cause through efforts like the Red Dress pin sale and three exclusive red dresses that give 10 percent of the purchase price back to Go Red. The American Heart Association's Go Red For Women movement is nationally sponsored by Macy's and the Red Dress Collection Fashion Show is sponsored by both Macy's and SUBWAY® restaurants.

Go Red For Women
Go Red For Women is the American Heart Association's national movement to end heart disease in women. We are committed to the fight, for as long as it takes. The American Heart Association's Go Red For Women movement advocates for more research and swifter action for women's heart health. The American Heart Association's Go Red For Women movement was created by women, for women. Because our health is non-negotiable, because we have the power to save our lives, and because the best force for women is women. The American Heart Association's Go Red For Women movement is nationally sponsored by Macy's, with additional support from our cause supporters. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).

The Heart Truth
The Heart Truth is a national campaign for women about heart disease and is sponsored by the National Heart, Lung, and Blood Institute, part of the National Institutes of Health, U.S. Department of Health and Human Services. Through the campaign, the NHLBI leads the nation in a landmark heart health movement embraced by millions who share the common goal of better heart health for all women. The centerpiece of The Heart Truth is the Red Dress, which was introduced as the national symbol for women and heart disease awareness in 2002 by the NHLBI. The Red Dress reminds women of the need to protect their heart health, and inspires them to take action.

About Macy's
Macy's, the largest retail brand of Macy's, Inc. (NYSE: M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers. For Macy's media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

SOURCE American Heart Association; Macy's

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).