Welcome!

News Feed Item

Rice Protein Purveyor Axiom Foods Reveals Reality Of Heavy Metals In Food

Metals Naturally Occur in Healthy Soil; What is Considered Toxic?

LOS ANGELES, Feb. 7, 2014 /PRNewswire/ -- Axiom Foods, whose Oryzatein® enzyme-extracted, whole grain sprouted brown rice protein is supplied to food manufacturers throughout the U.S., Europe and other countries, is embarking on a campaign to educate consumers about the reality of heavy metals in plant foods.  Since the sharp rise of vegetarianism and veganism in the U.S. (Google Trends reported a doubling of veganism since 2010), those whose diets consist mostly of vegetables have a naturally higher heavy metal contribution to their bodies* than those who ingest an animal-based diet. An ethically-based food ingredient provider, Axiom is on a mission to make consumers aware of all the aspects of how and why metals naturally occur in vegetables that grow in healthy soil, so they can make informed decisions about their intake and understand if and when those levels are toxic to the body.

The problem with any metals, beneficial or not, is when the substance reaches toxic levels in the body.  The question is: what is considered to be toxic and what testing methods are certified to determine toxicity? What happens when test results are reported as parts per million vs parts per billion?

Here is a list of facts:

  • Heavy metals, such as arsenic, cadmium and lead are found in all plants that grow in healthy soil because they are natural constituents of the Earth's crust and have existed on earth since its formation (Agency for Toxic Substances and Disease Registry, 2011)
  • Some metals, such as iron, copper, chromium, cobalt, manganese, molybdenum, selenium, and zinc are required by the human body in trace amounts as essential nutrients. Naturally, any metal in the soil or surrounding bodies of water will leech into any plants we consume. This environmental exposure impacts both organic and conventionally grown crops (European Food Safety Authority, 2012, "Metals as Contaminants in Food."
  • We consume metals in common plant foods daily, from spinach to spices. Any metal, including those that are essential to the body to function can cause toxicity if introduced at high levels (Total Diet Study Statistics on Element Results, 2007, Center for Food Safety and Applied Nutrition, U.S. Food and Drug Administration).
  • According to the Journal of the American Medical Association, vegans are shown to live longer.
  • Just because a food contains a certain level of metal does not mean the body will absorb or retain it; The Agency for Toxic Substances and Disease Registry states, for example, only 2-6% of ingested cadmium is absorbed.
  • Some plants that grow in water, such as rice, spinach and asparagus, are often targeted as contaminated by heavy metals because some crops have been found to be in polluted areas of the world. This is well known by efficacious growers and manufacturers and as such they consciously choose pristine fields and regularly test in specifically certified laboratories to ensure levels are below what is considered to be toxic. In China, for example, one polluted field cited in the news recently was 3000 miles away from where Axiom has sourced rice on the Himalayan border of Tibet.
  • Testing for contamination in food products needs to be done in accredited laboratories in the United States, where standards for calibration exist and highly-educated practitioners test with accepted scientific methodologies. Test results can vary vastly based on seemingly insignificant factors. In April, 2013, Dr. Tongesayi of Monmouth University, released a study showing he'd found levels of metal that exceeded FDA safety limits. It turned out he recalled his tests because his instruments were not calibrated.
  • The benefits for plant-based protein outweigh the negatives. Approximately 50 million people in the US are allergic to or intolerant to dairy and 1 in 133 Americans suffer from allergies to wheat gluten, according to the National Foundation of Celiac Awareness; many plant-based proteins are allergen-friendly, aside from soy protein.
  • Standards for levels of metals are set by World Health Organization (W.H.O.), The European Union, The Canadian Natural Health Products Directorate, the U.S. FDA (tolerable daily intake), US Pharmacopeia, U.S. EPA (drinking water) and California's Proposition 65. All companies that sell products with any levels of metals must be tested by accredited laboratories. These tests are measured in "parts per million" (ppm); when numbers are reported as "parts per billion" (ppb) they appear exaggeratedly large and raise unnecessary alarm to the consumer.
  • The FDA has yet to set levels for heavy metals in rice, but has used Axiom Food's technology as the standard for responsible sourcing, fractioning and manufacturing of rice protein. Axiom's Oryzatein® is in the process of becoming the first GRAS certified rice protein, which will lead toward it becoming the world's first FDA monographed standard for the entire industry. Oryzatein® was also used in the first double blind clinical trial that showed it equals animal-based whey in building and repairing muscle.
  • Errors can occur in testing and managing levels because natural conditions can change plus accredited labs report that levels can vary by 50% when the amounts of heavy metals that are being found and tested are so small. The amounts are similar to taking a cube of sugar, chopping it into 1,000 pieces, taking one of those pieces and then chopping it into 1,000 more pieces, and then testing that final piece.
  • How much one ingests is not indicative of how much is retained as the body is a natural filter, dependent upon health factors and level of nutrition, as many foods act as natural antioxidants, helping further filter heavy metals.

"Because we provide whole grain sprouted brown rice protein to food manufacturers worldwide," said Axiom CEO, David Janow, "certifying bodies such as the FDA and USDA watch what we do very closely and come to us for intelligence on setting standards.  Testing our products in the most well-respected and, most importantly, certified laboratories, is a continuous part of our daily process.  Proper testing will make the difference between something that appears to be safe or toxic. We provide our test results to our customers. We source from the most pristine fields in the world and avoid polluted areas.  As makers of human food, we are in a highly responsible position and work as closely with Mother Nature as she will allow.  At this time in history, avoiding pollution of any kind is no easy task, but it's something we pursue diligently as part of our standards and practices."

Here is a table that shows metals found in common foods:

Max. Amounts of Lead, Arsenic, Cadmium found in commonly consumed Foods**


Lead

Arsenic

Cadmium

Spinach, fresh, boiled (180g) 1 cup

11.5 mcg

7.7 mcg

94.3 mcg

Cucumber, raw (52g) ½ cup

1.6 mcg

1.3 mcg

0.4 mcg

Strawberries, raw (72g) ½ cup

1.2 mcg

0.8 mcg

4.7 mcg

Avocado, raw (75g) ½ cup

3.0 mcg

2.8 mcg

8.0 mcg

Collards, fresh, boiled (190g) 1 cup

25.8 mcg

2.7 mcg

23.2 mcg

Asparagus, fresh, boiled (180g) 1 cup

2.5 mcg

--

25.0 mcg

Iceberg lettuce, raw (72g) 1 cup

0.4 mcg

1.0 mcg

23.3 mcg

White potato baked w/ skin (138g) 1 cup

2.8 mcg

5.8 mcg

15.5 mcg

Broccoli, fresh, boiled (156g) 1 cup

2.2 mcg

--

4.7 mcg

**Based on Total Diet Study Statistics on Element Results. 2007, Center for Food Safety and Applied Nutrition, US Food and Drug Administration

Axiom Foods is the most innovative source for allergen-friendly, whole grain brown rice ingredients and known for their natural and proprietary methodologies for extracting fractions of other plant proteins such as pea, sacha inchi and others. Since 2005, the California-based company has maximized the potential of whole grain brown rice in all its forms. Their signature Oryzatein® is the only sprouted brown rice protein of its kind. Axiom continues to widen the possibilities of the world's third largest plant crop into healthful products on which humans thrive.

*Krajcovicova et al. Cadmium Blood Concentrations in Relation to Nutrition. Cent Eur J Publ Health. 2006; 14(3): 126-129

Press contacts:
Alyson Dutch / BROWN + DUTCH PR, INC.
310.456.7151, [email protected]

SOURCE Axiom Foods

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.