|By PR Newswire||
|February 7, 2014 10:00 AM EST||
WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year. BMW purchased NBC's foreign automotive advertising category during their broadcast of Sochi 2014 and will be debuting three new BMW i spots including "Hello Future," a BMW i brand spot; "SHHH," featuring the BMW i3; and "Sightings," featuring the BMW i8. BMW i will also begin airing digital shorts starting on Feb. 7 throughout the Games appearing at NBCOlympics.com.
BMW i is a comprehensive and ground-breaking concept for sustainable mobility and represents visionary electric vehicles including the BMW i3, the first all-electric vehicle made primarily of carbon fiber and the BMW i8, a plug-in hybrid, high-performance electric vehicle. The BMW i3 and BMW i8 go on-sale in the U.S. in the second quarter of 2014.
"It is a rare and exciting opportunity to launch a new brand and for BMW i, one that requires a world-stage," said Trudy Hardy, Vice President, Marketing, BMW of North America. "We look forward to making a bold statement about the future of sustainable mobility."
During the Opening Ceremony, the first-ever U.S. television commercial for BMW i, "Hello Future," will debut. Using the words from 50 years ago of inventor, futurist and author of 2001: A Space Odyssey, Sir Arthur C. Clarke, "Hello Future" offers the arrival of BMW i as proof that the future is as fantastic as he predicted. Additional television spots for BMW i debuting during the NBC Sochi 2014 broadcast include "Sightings" and "SHHH." "Sightings" follows a variety of people trying to describe something they have never seen before; something remarkable and other-worldly. They are in fact trying to describe their sighting of the futuristic BMW i8, featuring an intelligent plug-in hybrid system that can reach speeds of up to 155 mph. "SHHH," featuring actress Olivia Crocicchia ("Rescue Me"), follows a boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl, though the boy is caught only when his dad is notified through the BMW i Remote App, which allows drivers to share information with their vehicle via their smartphone, that his BMW i3 has been plugged back in to charge.
BMW i digital shorts debuting during the Games at NBCOlympics.com include "Cop," which features a man having so much fun driving his all-electric BMW i3 that, in the end, he doesn't mind getting pulled over by a cop. Additional digital shorts include "Reasons," highlighting that above all, the main reason to drive the all-electric BMW i3 is that it is fun; "Expect," which reveals the BMW i8 is a plug-in hybrid and goes from 0-60 mph in 4.4 seconds; and "0 MPG," highlighting the efficiency of the 0 mpg, all-electric BMW i3.
As part of BMW's media buy leading up to and during NBC's broadcast of the Sochi 2014 Olympic Winter Games, the company will also be featuring new television and digital spots for the following vehicles:
- BMW X5: A new BMW X5 spot will debut during the broadcast. "Respect" finds the all-new BMW X5 Sports Activity Vehicle on a journey where every obstacle it encounters along the way stops, out of respect for its commanding grace, beauty and power.
- BMW 2 Series: "Torch" features the first-ever BMW 2 Series. In the spot, the legendary 1968 BMW 2002 passes the flame to the first-ever BMW 2 Series, ushering in a new generation of driving.
The NBC media buy during Sochi 2014 will enhance an already comprehensive activation of BMW's sponsorship, which includes a series of U.S. Olympic-themed advertisements, consumer and retail activations, social and digital media executions and a national drive campaign to benefit Team USA. In addition, BMW released "Driving on Ice," a documentary on BMW's complete redesign of the U.S. two-man bobsled that aired on Jan. 5 on NBC. "Driving on Ice" can now be viewed at BMW retail locations nationwide.
Engaging U.S. Olympic Fans
BMW will reprise its popular BMW Drive for Team USA national fundraising campaign for a third time this year as it invites consumers to visit their local BMW retailer for an opportunity to support the athletes of the U.S. Olympic and Paralympic Teams. Through Feb. 28, 2014, BMW will make a $10 donation to Team USA for every consumer who test drives any BMW model, including the all-new X5 Sports Activity Vehicle, which is made in the USA.
BMW has also launched Team USA themed social activations including the "BMW Bobsled Time Tracker" that will run from Feb. 6 – Feb. 15, 2014. Fans can predict the finish time of the U.S. two-man Bobsled's first runs on Feb 16. One winner and their guest will get the Ultimate Bobsled Experience in Park City, Utah; including round-trip airfare, a two-night hotel stay and ride in a real four-man bobsled. For more information on how to enter, visit www.BMWTimeTracker.com.
Athlete Support and U.S. Olympic Sponsorship Activation
As part of its commitment to Team USA, BMW is applying its resources and technologies to advance the training and performance goals of Team USA athletes and hopefuls. After more than two years in development, BMW collaborated with the USA Bobsled and Skeleton Federation to completely redesign the two-man bobsled for use by the athletes of Team USA. In Oct. 2013, a fleet of six new BMW U.S. two-man bobsleds were delivered to Team USA with hopes of aiding its pursuit to recapture Olympic gold for the first time in the two-man bobsled event since 1936.
For the Sochi 2014 Olympic and Paralympic Winter Games, BMW of North America is also supporting seven U.S. Olympic and Paralympic athletes through the BMW Performance Team U.S., including 2010 Olympian Chris Fogt (bobsled), two-time World Champion Steve Langton (bobsled), 2010 Olympic bronze medalist Elana Meyers (bobsled), two-time Olympic gold medalist Alana Nichols (Paralympic alpine skiing), three-time World Sprint Champion Heather Richardson (speedskating), eight-time World Cup gold medalist Evan Strong (Paralympic snowboarding) and 2010 Olympic gold medalist Curt Tomasevicz (four-man bobsled).
To learn more about BMW's partnership with the USOC and its four national governing body partners – USBSF, U.S. Speedskating, USA Swimming and USA Track & Field – visit www.bmwusa.com/teamusa and www.bmwusanews.com.
Kirshenbaum Bond Senecal + Partners is responsible for BMW of North America television and digital advertising along with social media activations, UM is responsible for media buying and UM Studios is credited with the production of the "Driving on Ice" documentary, along with Stun Creative. Octagon develops and manages all U.S. Olympic partnership and athlete relations.
SOURCE BMW of North America
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
Oct. 24, 2016 08:45 PM EDT Reads: 1,024
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Oct. 24, 2016 08:30 PM EDT Reads: 1,322
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Oct. 24, 2016 08:15 PM EDT Reads: 2,577
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Oct. 24, 2016 07:30 PM EDT Reads: 3,195
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Oct. 24, 2016 07:15 PM EDT Reads: 1,047
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Oct. 24, 2016 07:15 PM EDT Reads: 1,161
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 24, 2016 06:15 PM EDT Reads: 4,749
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Oct. 24, 2016 05:45 PM EDT Reads: 1,497
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Oct. 24, 2016 05:00 PM EDT Reads: 3,633
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Oct. 24, 2016 05:00 PM EDT Reads: 3,901
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
Oct. 24, 2016 04:45 PM EDT Reads: 1,568
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, will contrast how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He will show the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He will also have live demos of building immutable pipe...
Oct. 24, 2016 04:30 PM EDT Reads: 1,591
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
Oct. 24, 2016 04:30 PM EDT Reads: 1,366
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Oct. 24, 2016 04:15 PM EDT Reads: 2,605
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Oct. 24, 2016 04:15 PM EDT Reads: 2,779