Welcome!

News Feed Item

Honda Wows Windy City with Real-Life Custom Forza Civic Si Coupe

- Winning entry from the Forza Motorsport Civic Si Design Contest brought from the virtual world to the real world at Chicago Auto Show

TORRANCE, Calif., Feb. 7, 2014 /PRNewswire/ -- Honda teamed up with Forza Motorsport, the world's hottest racing game franchise, to unveil the winning entry of the Forza Motorsport Civic Si Design Contest at the 2014 Chicago Auto Show. Selected from nearly 170 entries, the winning 2014 Civic Si Coupe design was created by Forza gamer Tiffany Labedz of Phoenix, Arizona and was selected as the top design by more than 17,000 members of the Xbox Forza community.  This one-of-a-kind Civic is among the first vehicles from the Forza Motorsport community to be brought from virtual world to the real world.

(Photo:  http://photos.prnewswire.com/prnh/20140207/LA61026)

(Logo:  http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

"At Honda, we love meeting our customers where their passion lies, and the  racing and custom car design in Forza Motorsport is definitely a passion for so many Honda and Civic enthusiasts," said Tom Peyton, assistant vice president of advertising with American Honda Motor Co., Inc. "Taking an immersive gaming experience like Forza and bringing it to life here at the Chicago Auto Show will make for an exciting exhibition and a real-life demonstration of how cars and gaming are increasingly intertwined."

In addition to the custom Civic on display, Chicago Auto Show attendees can be among the first to play the new Honda Legends Car Pack for Forza Motorsport 5 on Xbox One. The new car pack features the redesigned 2014 Civic Si Coupe, the 1984 Mugen CRX and the 1994 Prelude, all available for download on Xbox One. This is the second straight year that Honda and Forza Motorsport have teamed up to bring gamers exclusive Honda-branded content. 

"The passion and creativity of Forza Motorsport fans is a continuous source of inspiration to us," said Alan Hartman, studio manager for Turn 10 Studios, the makers of the Forza Motorsport series. "Seeing cars like the design contest-winning Honda Civic come to life on stage at the Chicago Auto Show is a testament to the power of the Forza Motorsport franchise to fuel creative expression among car lovers and videogame fans."

For more information on the entire 2014 Civic lineup, customers can visit www.automobiles.honda.com/civic.

About Honda

Honda has been making reliable, fuel-efficient and fun-to-drive automobiles for American car buyers for more than more than 40 years. Honda has the highest fuel economy1, the most top safety-rated2 vehicles and the longest-lasting cars3 of any mainstream automotive brand in America. Honda has also been producing automobiles in America for more than 30 years and currently operates 14 major manufacturing facilities in North America, In 2013, more than 95 percent of all Honda vehicles sold in the U.S. were made in North America.

1 Based on model year 2012 fuel economy data from the U.S. Environmental Protection Agency and its report: "Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2013."

2 Based on the number of models by automotive brand that earn a TOP SAFETY PICK or TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety for model year 2014.

3 * Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.

SOURCE American Honda Motor Co., Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Sometimes I write a blog just to formulate and organize a point of view, and I think it’s time that I pull together the bounty of excellent information about Machine Learning. This is a topic with which business leaders must become comfortable, especially tomorrow’s business leaders (tip for my next semester University of San Francisco business students!). Machine learning is a key capability that will help organizations drive optimization and monetization opportunities, and there have been some...
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...