Welcome!

News Feed Item

OMREX: Website Load Issues for Popular Brands After Super Bowl Commercials

Monitis, the monitoring specialist, announced today the results of its Super Bowl XLVIII OMREX (Online Monitis Retailer Excellence Review). The OMREX, created by Monitis using its cloud-based monitoring technology, serves as a tool for measuring website activity for retailers. As the Super Bowl is traditionally a highly anticipated event for football fans and marketers alike, Monitis used its technology to observe the web performance of five popular consumer brand websites in which the company had a commercial during the event:

The selection of the commercials was based on consumer feedback, and the evaluation by widely read publications such as Entertainment Weekly and AdWeek. While this may come as a warning for system administrators, the OMREX found two of the websites had obvious uptime performance issues: Coca-Cola and Dannon Oikos. Additionally, all five of them show signs of weakness in terms of their full page load values.

The OMREX findings read as follows:

                     
Feb 4, 2014   Uptime in %   Down in m   AVG in ms   Full Page Load in s  

FPL-Uptime in %

Budweiser   100.00       51.70   10   100.00
Cheerios   99.51   7   107.69   6   96.00
Coca Cola   99.92   1   1224.75   6   100.00
Dannon Oikos   97.46   34   531.34   7   100.00
RadioShack   100.00       127.48   10   100.00
         
                     
Feb 5, 2014   Uptime in %   Down in m   AVG in ms   Full Page Load in s   FPL-Uptime in %
Budweiser   99.84   1   85.83   6   100.00
Cheerios   99.69   2   138.43   10   98.00
Coca Cola   99.38   4   1193.24   10   100.00
Dannon Oikos   96.27   24   376.21   6   81.00
RadioShack   100.00       134.84   9   72.00
 
Start End
FEB 3, 11:00 AM/CET FEB 5, 11:00AM/CET
 

This is significant because as creative directors for such brands come up with funny, entertaining, or even moving commercials, these advertisements tend to attempt cross media activities on the web. This means that the corresponding websites need to live up to the traffic spikes that are most likely to follow.

While the uptime values may not concern system administrators, the average response times will most likely cause problems for the technical staff involved. A rule of thumb is that the AVG-value should be below 500 ms. This means that both Coca-Cola and Dannon Oikos did not make that critical threshold on day one of the review. The Coca-Cola website even had issues in this regard throughout the entire testing period. This may be attributed to the company’s “It so beautiful” campaign that sparked controversy across a variety of social channels. What is even more striking, however, is the fact that none of the monitored websites made the desirable full page load time of four seconds at all.

Regardless of the full page load issues, the good news is that none of the checked websites crashed. Some system administrators may have room for optimization with regards to the content they use on their web pages, however, if they want to guarantee the best possible user experience. Some content will naturally need some more time to download than others, but that gap may be bridged by providing some animation in the foreground while the rest of the content downloads in the background. That way the user experience is not being hampered.

How the Super Bowl XLVIII OMREX review was administered

Monitis began monitoring the websites of the selected brands after the Super Bowl because of the assumption that most viewers were busy watching the game during the event. Thus, the effect the commercials on each website could not be seen until after the game. The results were collected by a New York based server.

About Uptime and Full Page Monitoring

Uptime monitoring checks the availability and response time of websites, applications, cloud and hosted services. In case of outages or poor performance, system administrators can be alerted immediately to take appropriate steps.

Full page load monitoring tracks the loading times of a website from beginning to end. It also shows how long a user has to wait before the entire website is being downloaded to their computer. The uptime values in a full page load monitoring reflect the errors that do occur while the page is being fully downloaded.

About OMREX

OMREX stands for Online Monitis Retailer Excellence. OMREX is a review that was originally designed to check the user experience that the websites of some of the world’s leading retailers provide during web traffic spikes. However, Monitis concluded that the review may also be applied for other events that will generate high volumes of web traffic.

About Monitis

Monitis offers cloud-based monitoring systems, which can be configured within minutes. Over 150,000 users in 150 countries rely on Monitis to monitor the functionality of more than 300,000 websites, servers and applications. Aside from the premium service, Monitis offers Monitor.Us, a free entry package for monitoring.

Monitis was founded in 2006 and joined the GFI Software family in 2011. As of 2013, Monitis is a TeamViewer company. TeamViewer also belongs to the GFI Software group. Monitis maintains offices in Armenia, USA, and Germany.

Additional information is available at:

www.monitis.com

www.monitor.us

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captu...