Welcome!

News Feed Item

OMREX: Website Load Issues for Popular Brands After Super Bowl Commercials

Monitis, the monitoring specialist, announced today the results of its Super Bowl XLVIII OMREX (Online Monitis Retailer Excellence Review). The OMREX, created by Monitis using its cloud-based monitoring technology, serves as a tool for measuring website activity for retailers. As the Super Bowl is traditionally a highly anticipated event for football fans and marketers alike, Monitis used its technology to observe the web performance of five popular consumer brand websites in which the company had a commercial during the event:

The selection of the commercials was based on consumer feedback, and the evaluation by widely read publications such as Entertainment Weekly and AdWeek. While this may come as a warning for system administrators, the OMREX found two of the websites had obvious uptime performance issues: Coca-Cola and Dannon Oikos. Additionally, all five of them show signs of weakness in terms of their full page load values.

The OMREX findings read as follows:

                     
Feb 4, 2014   Uptime in %   Down in m   AVG in ms   Full Page Load in s  

FPL-Uptime in %

Budweiser   100.00       51.70   10   100.00
Cheerios   99.51   7   107.69   6   96.00
Coca Cola   99.92   1   1224.75   6   100.00
Dannon Oikos   97.46   34   531.34   7   100.00
RadioShack   100.00       127.48   10   100.00
         
                     
Feb 5, 2014   Uptime in %   Down in m   AVG in ms   Full Page Load in s   FPL-Uptime in %
Budweiser   99.84   1   85.83   6   100.00
Cheerios   99.69   2   138.43   10   98.00
Coca Cola   99.38   4   1193.24   10   100.00
Dannon Oikos   96.27   24   376.21   6   81.00
RadioShack   100.00       134.84   9   72.00
 
Start End
FEB 3, 11:00 AM/CET FEB 5, 11:00AM/CET
 

This is significant because as creative directors for such brands come up with funny, entertaining, or even moving commercials, these advertisements tend to attempt cross media activities on the web. This means that the corresponding websites need to live up to the traffic spikes that are most likely to follow.

While the uptime values may not concern system administrators, the average response times will most likely cause problems for the technical staff involved. A rule of thumb is that the AVG-value should be below 500 ms. This means that both Coca-Cola and Dannon Oikos did not make that critical threshold on day one of the review. The Coca-Cola website even had issues in this regard throughout the entire testing period. This may be attributed to the company’s “It so beautiful” campaign that sparked controversy across a variety of social channels. What is even more striking, however, is the fact that none of the monitored websites made the desirable full page load time of four seconds at all.

Regardless of the full page load issues, the good news is that none of the checked websites crashed. Some system administrators may have room for optimization with regards to the content they use on their web pages, however, if they want to guarantee the best possible user experience. Some content will naturally need some more time to download than others, but that gap may be bridged by providing some animation in the foreground while the rest of the content downloads in the background. That way the user experience is not being hampered.

How the Super Bowl XLVIII OMREX review was administered

Monitis began monitoring the websites of the selected brands after the Super Bowl because of the assumption that most viewers were busy watching the game during the event. Thus, the effect the commercials on each website could not be seen until after the game. The results were collected by a New York based server.

About Uptime and Full Page Monitoring

Uptime monitoring checks the availability and response time of websites, applications, cloud and hosted services. In case of outages or poor performance, system administrators can be alerted immediately to take appropriate steps.

Full page load monitoring tracks the loading times of a website from beginning to end. It also shows how long a user has to wait before the entire website is being downloaded to their computer. The uptime values in a full page load monitoring reflect the errors that do occur while the page is being fully downloaded.

About OMREX

OMREX stands for Online Monitis Retailer Excellence. OMREX is a review that was originally designed to check the user experience that the websites of some of the world’s leading retailers provide during web traffic spikes. However, Monitis concluded that the review may also be applied for other events that will generate high volumes of web traffic.

About Monitis

Monitis offers cloud-based monitoring systems, which can be configured within minutes. Over 150,000 users in 150 countries rely on Monitis to monitor the functionality of more than 300,000 websites, servers and applications. Aside from the premium service, Monitis offers Monitor.Us, a free entry package for monitoring.

Monitis was founded in 2006 and joined the GFI Software family in 2011. As of 2013, Monitis is a TeamViewer company. TeamViewer also belongs to the GFI Software group. Monitis maintains offices in Armenia, USA, and Germany.

Additional information is available at:

www.monitis.com

www.monitor.us

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Most organizations prioritize data security only after their data has already been compromised. Proactive prevention is important, but how can you accomplish that on a small budget? Learn how the cloud, combined with a defense and in-depth approach, creates efficiencies by transferring and assigning risk. Security requires a multi-defense approach, and an in-house team may only be able to cherry pick from the essential components. In his session at 19th Cloud Expo, Vlad Friedman, CEO/Founder o...
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.