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Shareablee Releases Sochi Olympic Teams Cross-Platform Social Engagement Ranking

US, Japan and Great Britain Lead Audience Engagement in Social Road to Sochi

NEW YORK, Feb. 7, 2014 /PRNewswire/ -- Shareablee, Inc. (www.shareablee.com), the leading social business intelligence platform, marks the opening ceremony of the 2014 Sochi Olympic Games with a release of its Cross-Platform Social Engagement Ranking of Sochi Olympic Teams.

Measuring social engagement data all nations participating in the Sochi Games across Facebook, Twitter and Instagram, Shareablee has identified the Olympic teams with the most engaged audiences leading up to February 7th.

"The Olympics are by nature a very social, connected event, and this Olympics season is starting strong. Properties such as NBC Olympics have already seen more than 2M engaged moments in the month leading up to the games," said Tania Yuki CEO and Founder of Shareablee. "The Olympic teams of many competing countries were also incredibly engaged, sharing over 5.6 million social actions with their fans in the last month." 

Cross-Platform Social Engagement Ranking of Sochi Olympic Teams (Facebook, Twitter, Instagram)*
Shareablee © Jan 8-Feb 7, 2014
Source: Shareablee Social Loyalty Platform

Rank

Olympic Teams

Cross Platform
Actions

Cross Platform
Population

Cross Platform
Amplification

Category Average - Sochi Winter Olympic Teams

152,499

438,710

18,786

1

United States

576,845

2,982,720

49,460

2

Japan

338,168

164,854

4,132

3

Great Britain

213,385

934,042

12,159

4

Canada

151,153

213,038

33,833

5

Jamaica

142,333

66,682

29,777

6

Slovenia

78,184

12,061

1,934

7

Australia

60,868

93,859

5,773

8

New Zealand

59,177

54,399

3,084

9

Switzerland

24,100

40,847

568

10

Austria

22,376

6,850

291

*Represents data across Facebook, Twitter and Instagram. Excludes Olympic Committees and Specific Sport Teams.
Cross Platform Actions include all Likes, Shares and Comments (Facebook), Retweets, Favorites (Twitter),
and Likes, Comments (Instagram). Amplification is the sum of all earned actions (Shares and Retweets).

 

Other notable findings from the Sochi Olympics Team Ranking:

  • Globally focused Olympic properties are driving the most social conversations. The NBC Olympics, Sochi 2014 Winter Games, and The Olympic Games properties drove 57% of the social conversations about the Olympics with 3.2M interactions across Facebook, Twitter and Instagram in the month leading up to Sochi.
  • Instagram drives the most engagement. Instagram generated 14x more engagement per post across the category average than Facebook and 9x more engagement per tweet on Twitter.

About Shareablee

Shareablee is a social business intelligence platform that provides competitive benchmarking and best practices for marketers across their social media footprint. For more news on Shareablee, please visit www.shareablee.com.

Carmen Hammond
Shareablee, Inc.
551-574-1192
[email protected]

SOURCE Shareablee, Inc.

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