Welcome!

News Feed Item

PEAK® Joins John Force Racing As A Major Associate Sponsor

YORBA LINDA, Calif., Feb. 7, 2014 /PRNewswire/ -- John Force Racing and PEAK® Antifreeze and BlueDEF® Diesel Exhaust Fluid teamed up at the 54th annual Circle K NHRA Winternationals today to announce that PEAK has joined the 18-time National Hot Rod Association® Mello Yello championship team as a major associate sponsor. The multi-year sponsorship agreement will include PEAK Antifreeze and BlueDEF Diesel Exhaust Fluid branding on all three JFR Funny Cars and the JFR Top Fuel Dragster, as well as team uniforms and haulers.

(Photo:  http://photos.prnewswire.com/prnh/20140207/NY61491)

"We are excited to add PEAK and BlueDEF to the John Force Racing team. We pride ourselves on treating all of our sponsors like family for more than three decades. Bringing PEAK and BlueDEF into the family will make us stronger in 2014 and for many years to come. We have had a lot of conversations about the future and I know this will be a great deal for everyone," said John Force, 16-time NHRA Funny Car champion and CEO of John Force Racing, Inc.

PEAK has been actively involved in motorsports for more than 30 years, showcasing the excellence and competitive quality of its products through the NHRA, NASCAR, and other motorsports series important to its customers. In 2013, PEAK entered into a multi-year agreement with the NHRA, naming PEAK Antifreeze, BlueDEF Diesel Exhaust Fluid, and HERCULINER® truck bed liner kits as official sponsors of the NHRA.  Additionally, in 2013 PEAK kicked off its Sportsman's program with NHRA championship drivers, including Jay Payne, Duane Shields, Dan Fletcher and Sherman Adcock.

"We're proud to expand our support of the NHRA and its fans through our new relationship with John Force Racing," said Bryan Emrich, Chief Marketing Officer for Old World Industries, which includes PEAK and BlueDEF brands. "Partnering with JFR, a respected organization with a history of success, was a natural fit for PEAK, BlueDEF and our family of automotive products. We're looking forward to a longstanding, winning relationship together."

About John Force Racing
John Force Racing, Inc., based in Yorba Linda, Calif., and Indianapolis, Ind., is a professional sports dynasty, one that has earned 18 Mello Yello championships and claimed 225 professional tour victories. Led by team owner and driver John Force, a 16-time Funny Car Champion, 1996 Driver of the Year for all of American motor racing, and 2011 International Motorsports Hall of Fame inductee JFR is additionally comprised of Robert Hight, driver of the Auto Club Ford Mustang, 2009 Funny Car Champion and 2005 NHRA Rookie of the Year; Courtney Force, driver of the Traxxas Ford Mustang and 2012 NHRA Rookie of the Year and Brittany Force driver of the Castrol EDGE Top Fuel Dragster and 2013 NHRA Rookie of the Year. For more information, please visit johnforceracing.com.

About Old World Industries
Old World Industries, LLC is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer and commercial product markets in more than 50 countries worldwide. Old World's brands include a full line of PEAK® automotive products including Antifreeze, Motor Oil, Washer Fluid, Electronics and Wiper Blades; BlueDEF® Diesel Exhaust Fluid and equipment; SIERRA® Antifreeze; Fleet Charge® Fully Formulated Coolant; Final Charge® Heavy Duty Global Extended Life Antifreeze/Coolant; SmartBLADE™ Premium Wiper Blades; and HERCULINER® Truck Bed Liner Kits. For more information, please visit peakauto.com and BlueDEF.com.

SOURCE Old World Industries, LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...