Welcome!

News Feed Item

IAB Receives Charitable Donation From Leading Digital Advertising Companies

Industry Leaders Present IAB With Top-Level Domain to Enhance Global Brand Awareness Online

PALM DESERT, CA -- (Marketwired) -- 02/09/14 -- Leading digital advertising and technology companies BrightRoll, Collective, Google, MediaMath, Rubicon Project, sovrn (formerly Federated Media's programmatic business), Turn and Yahoo announced a charitable donation to the Interactive Advertising Bureau (IAB) of the domain IAB.com, worth $75,000. The companies collectively purchased and presented the domain name certificate to the IAB during the first general session at the IAB Annual Leadership Meeting on Sunday, February 9.

The top-level domain enables the IAB to enhance its global brand presence online to generate greater awareness for the organization and its work with member companies to develop industry-wide standards and field research for digital advertising. The eight participating companies are members of the IAB and the donation represents collective support for the organization's dedication to the growth of the interactive advertising marketplace.

"This is a magnanimous gesture and will make a qualitative difference in IAB's own presence online," said Randall Rothenberg, President and CEO, IAB. "With this donation, these member companies are generously helping us own our category domain, and helping hundreds of thousands of media and marketing professionals and consumers who each year seek guidance from the IAB via our web site."

BrightRoll
"IAB plays a critical role in defining standards to validate and measure the performance of digital advertising. Their continued dedication is helping drive the convergence of TV and digital media and enabling companies such as BrightRoll to develop innovative technology to push the category forward," said Tod Sacerdoti, CEO and founder, BrightRoll.

Collective
"The IAB is an essential leadership organization responsible for best practices, technology standards and policies that enable the growth of the digital advertising industry. We are pleased to join the other participating companies in supporting the IAB's vital role here in the U.S. and internationally," said Joe Apprendi, CEO, Collective.

MediaMath
"For nearly 20 years, the IAB has been a powerful agent of change in our industry -- promoting education, innovation, collaboration and standards within the market. During a time when the online advertising industry is surging, and more marketing dollars are shifting into digital, it is more valuable and critical than ever before to have such a respected and dedicated partner, and we're proud to support them," said Joe Zawadzki, CEO, MediaMath.

Rubicon Project
"The IAB has been helping define and accelerate our ever-changing industry on a global stage since 1996. Rubicon Project is enormously grateful for the work Randall and his team do to help foster the adoption and innovation of advertising automation technologies that are transforming the way advertising is bought and sold globally," said Frank Addante, CEO, Founder and Chief Product Architect, Rubicon Project.

sovrn
"With the dramatic rise in programmatic advertising, it's important for companies like ours to work closely with organizations like the IAB to ensure that publishers, advertisers, and technology providers in our ecosystem comply with industry standards. Because we have one of the largest and most diverse programmatic platforms in the world, our partners feel confident that our use of IAB standards help us deliver the high quality of advertising they have come to expect from us," said Walter Knapp, CEO, sovrn.

Turn
"Turn is proud to support the IAB in its mission to standardize digital advertising and enhance consumer understanding of its benefits. This donation plays an important role in helping to elevate the brand and voice of a key advocate for the future of the advertising industry," said Bill Demas, president and CEO, Turn.

Yahoo
"The IAB has been instrumental in bringing advertisers, publishers and partners together to outline the practices and standards that set our industry up for growth. We look forward to continued work with the IAB to lead the conversations that are critical to our industry, our advertisers, and the hundreds of millions of people globally who engage with the content we create," said Ned Brody, Head of Americas, Yahoo.

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit iab.net.

About BrightRoll
BrightRoll is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV. The company powers digital video advertising for the world's largest brands, including more than 80 of the top 100 US advertisers and 18 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two video ad platforms in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers. To learn more, visit www.brightroll.com.

About Collective
Collective is a leading data-driven, programmatic advertising company that connects brand marketers to audiences with personalized ad experiences across screens and formats. Collective's unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective is backed by Accel Partners, Cox Media Group, Greycroft Partners, iNovia Capital and Samsung Ventures. To learn more about Collective, visit www.collective.com.

About Google
Google is a global technology leader focused on improving the ways people connect with information. Google's innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world.

About MediaMath
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.

About Rubicon Project
Rubicon Project pioneered advertising automation and is now doing for advertising what companies like NASDAQ did for stock trading. The company's automated advertising platform is used by more than 500 of the world's premium publishers and applications to transact with over 100,000 advertising brands globally.

A company driven by innovation, Rubicon Project has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month. According to comScore Dec 2013, Rubicon Project reaches more than 95 percent of U.S. Internet users per month and is ranked #1 in reach.

Headquartered in Los Angeles, Rubicon Project has ten offices across the globe including New York, San Francisco, Paris, Hamburg, Sydney and London. Learn more at www.rubiconproject.com

About sovrn
sovrn is a programmatic advertising and publisher platform company based in Boulder, CO with offices in San Francisco, CA and New York, NY. With almost 20,000 publishers on the platform, representing over 2 million websites, sovrn provides publishers across the independent web with the tools, services, and analytics to help them grow their site, engage their audience, and make more money. Our RTB (real-time bidding) infrastructure powers one of the largest global ad exchanges and allows us to offer publishers a complete range of monetization solutions including display, video, and mobile across both domestic and international, as well as private marketplaces and data-driven yield optimization.

About Turn
Turn delivers real-time insights that transform the way leading advertising agencies and enterprises make marketing decisions. Our integrated cloud platform enables data management, cross-channel advertising, and advanced analytics from a single login, along with point-and-click access to more than 120 integrated technology partners. Turn is headquartered in Silicon Valley and provides its products and services worldwide. For more information, visit turn.com or follow @turnplatform.

About Yahoo
Yahoo is focused on making the world's daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog (yahoo.tumblr.com).

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contacts:

IAB
Laura Goldberg
347-683-1859
[email protected]

BrightRoll
Maya Komadina
925-200-2469
[email protected]

Collective
Allison Moore
646-786-6890
[email protected]

Google
[email protected]

MediaMath
Meryl Serouya
646-568-2463
[email protected]

Rubicon Project
Brynn Moynihan
646-202-9753
[email protected]

sovrn
Sonya Caprio
720-266-5193
[email protected]

Turn
Jonathan Gardner
646-339-8626
[email protected]

Yahoo
Julie Nicholson
212-381-6822
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
"We do one of the best file systems in the world. We learned how to deal with Big Data many years ago and we implemented this knowledge into our software," explained Jakub Ratajczak, Business Development Manager at MooseFS, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
SYS-CON Events announced today that Datanami has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datanami is a communication channel dedicated to providing insight, analysis and up-to-the-minute information about emerging trends and solutions in Big Data. The publication sheds light on all cutting-edge technologies including networking, storage and applications, and the...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effi...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...