Click here to close now.


News Feed Item

IAB Receives Charitable Donation From Leading Digital Advertising Companies

Industry Leaders Present IAB With Top-Level Domain to Enhance Global Brand Awareness Online

PALM DESERT, CA -- (Marketwired) -- 02/09/14 -- Leading digital advertising and technology companies BrightRoll, Collective, Google, MediaMath, Rubicon Project, sovrn (formerly Federated Media's programmatic business), Turn and Yahoo announced a charitable donation to the Interactive Advertising Bureau (IAB) of the domain, worth $75,000. The companies collectively purchased and presented the domain name certificate to the IAB during the first general session at the IAB Annual Leadership Meeting on Sunday, February 9.

The top-level domain enables the IAB to enhance its global brand presence online to generate greater awareness for the organization and its work with member companies to develop industry-wide standards and field research for digital advertising. The eight participating companies are members of the IAB and the donation represents collective support for the organization's dedication to the growth of the interactive advertising marketplace.

"This is a magnanimous gesture and will make a qualitative difference in IAB's own presence online," said Randall Rothenberg, President and CEO, IAB. "With this donation, these member companies are generously helping us own our category domain, and helping hundreds of thousands of media and marketing professionals and consumers who each year seek guidance from the IAB via our web site."

"IAB plays a critical role in defining standards to validate and measure the performance of digital advertising. Their continued dedication is helping drive the convergence of TV and digital media and enabling companies such as BrightRoll to develop innovative technology to push the category forward," said Tod Sacerdoti, CEO and founder, BrightRoll.

"The IAB is an essential leadership organization responsible for best practices, technology standards and policies that enable the growth of the digital advertising industry. We are pleased to join the other participating companies in supporting the IAB's vital role here in the U.S. and internationally," said Joe Apprendi, CEO, Collective.

"For nearly 20 years, the IAB has been a powerful agent of change in our industry -- promoting education, innovation, collaboration and standards within the market. During a time when the online advertising industry is surging, and more marketing dollars are shifting into digital, it is more valuable and critical than ever before to have such a respected and dedicated partner, and we're proud to support them," said Joe Zawadzki, CEO, MediaMath.

Rubicon Project
"The IAB has been helping define and accelerate our ever-changing industry on a global stage since 1996. Rubicon Project is enormously grateful for the work Randall and his team do to help foster the adoption and innovation of advertising automation technologies that are transforming the way advertising is bought and sold globally," said Frank Addante, CEO, Founder and Chief Product Architect, Rubicon Project.

"With the dramatic rise in programmatic advertising, it's important for companies like ours to work closely with organizations like the IAB to ensure that publishers, advertisers, and technology providers in our ecosystem comply with industry standards. Because we have one of the largest and most diverse programmatic platforms in the world, our partners feel confident that our use of IAB standards help us deliver the high quality of advertising they have come to expect from us," said Walter Knapp, CEO, sovrn.

"Turn is proud to support the IAB in its mission to standardize digital advertising and enhance consumer understanding of its benefits. This donation plays an important role in helping to elevate the brand and voice of a key advocate for the future of the advertising industry," said Bill Demas, president and CEO, Turn.

"The IAB has been instrumental in bringing advertisers, publishers and partners together to outline the practices and standards that set our industry up for growth. We look forward to continued work with the IAB to lead the conversations that are critical to our industry, our advertisers, and the hundreds of millions of people globally who engage with the content we create," said Ned Brody, Head of Americas, Yahoo.

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit

About BrightRoll
BrightRoll is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV. The company powers digital video advertising for the world's largest brands, including more than 80 of the top 100 US advertisers and 18 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two video ad platforms in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers. To learn more, visit

About Collective
Collective is a leading data-driven, programmatic advertising company that connects brand marketers to audiences with personalized ad experiences across screens and formats. Collective's unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective is backed by Accel Partners, Cox Media Group, Greycroft Partners, iNovia Capital and Samsung Ventures. To learn more about Collective, visit

About Google
Google is a global technology leader focused on improving the ways people connect with information. Google's innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world.

About MediaMath
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.

About Rubicon Project
Rubicon Project pioneered advertising automation and is now doing for advertising what companies like NASDAQ did for stock trading. The company's automated advertising platform is used by more than 500 of the world's premium publishers and applications to transact with over 100,000 advertising brands globally.

A company driven by innovation, Rubicon Project has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month. According to comScore Dec 2013, Rubicon Project reaches more than 95 percent of U.S. Internet users per month and is ranked #1 in reach.

Headquartered in Los Angeles, Rubicon Project has ten offices across the globe including New York, San Francisco, Paris, Hamburg, Sydney and London. Learn more at

About sovrn
sovrn is a programmatic advertising and publisher platform company based in Boulder, CO with offices in San Francisco, CA and New York, NY. With almost 20,000 publishers on the platform, representing over 2 million websites, sovrn provides publishers across the independent web with the tools, services, and analytics to help them grow their site, engage their audience, and make more money. Our RTB (real-time bidding) infrastructure powers one of the largest global ad exchanges and allows us to offer publishers a complete range of monetization solutions including display, video, and mobile across both domestic and international, as well as private marketplaces and data-driven yield optimization.

About Turn
Turn delivers real-time insights that transform the way leading advertising agencies and enterprises make marketing decisions. Our integrated cloud platform enables data management, cross-channel advertising, and advanced analytics from a single login, along with point-and-click access to more than 120 integrated technology partners. Turn is headquartered in Silicon Valley and provides its products and services worldwide. For more information, visit or follow @turnplatform.

About Yahoo
Yahoo is focused on making the world's daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom ( or the company's blog (

Add to Digg Bookmark with Add to Newsvine

Media Contacts:

Laura Goldberg
[email protected]

Maya Komadina
[email protected]

Allison Moore
[email protected]

[email protected]

Meryl Serouya
[email protected]

Rubicon Project
Brynn Moynihan
[email protected]

Sonya Caprio
[email protected]

Jonathan Gardner
[email protected]

Julie Nicholson
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect ...
SYS-CON Events announced today that Interface Masters Technologies, provider of leading network visibility and monitoring solutions, will exhibit at the 17th International CloudExpo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading provider of high speed networking solutions focused on Gigabit, 10 Gigabit, 40 Gigabit and 100 Gigabit Ethernet network access and connectivity products. For over 20 ye...
SYS-CON Events announced today that Agema Systems will exhibit at the 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Agema Systems is the leading provider of critical white-box rack solutions to data centers through the major integrators and value added distribution channels.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, ...
While testing is often ignored when it comes to DevOps - it could be the most important aspect of achieving true DevOps success. Without rethinking automated testing from the ground-up, the entire DevOps productivity gain cannot be realized. Large tech companies build their own rapid test automation that runs in minutes across functional, performance, security and other tests. In his session at DevOps Summit, Kevin Surace, CEO of Appvance, will discuss how we learn from these real-world succe...
SYS-CON Events announced today that Machkey International Company will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Machkey provides advanced connectivity solutions for just about everyone. Businesses or individuals, Machkey is dedicated to provide high-quality and cost-effective products to meet all your needs.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Interested in leveraging automation technologies and a cloud architecture to make developers more productive? Learn how PaaS can benefit your organization to help you streamline your application development, allow you to use existing infrastructure and improve operational efficiencies. Begin charting your path to PaaS with OpenShift Enterprise.
Clutch is now a Docker Authorized Consulting Partner, having completed Docker's certification course on the "Docker Accelerator for CI Engagements." More info about Clutch's success implementing Docker can be found here. Docker is an open platform for developers and system administrators to build, ship and run distributed applications. With Docker, IT organizations shrink application delivery from months to minutes, frictionlessly move workloads between data centers and the cloud and achieve 2...
SYS-CON Events announced today that Key Information Systems, Inc. (KeyInfo), a leading cloud and infrastructure provider offering integrated solutions to enterprises, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Key Information Systems is a leading regional systems integrator with world-class compute, storage and networking solutions and professional services for the most advanced softwa...
As enterprises capture more and more data of all types – structured, semi-structured, and unstructured – data discovery requirements for business intelligence (BI), Big Data, and predictive analytics initiatives grow more complex. A company’s ability to become data-driven and compete on analytics depends on the speed with which it can provision their analytics applications with all relevant information. The task of finding data has traditionally resided with IT, but now organizations increasingl...