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Newsbyte: SAP Wins Prestigious Design Award Sponsored by Interaction Design Association

WALLDORF, Germany, Feb. 10, 2014 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced it has won the prestigious  "2014 People's Choice Award" in design at the Interaction Awards with the SAP® Scouting solution, an enterprise offering that enables sports franchises to improve their ability to identify and acquire talent. The Interaction Awards is an initiative of the Interaction Design Association (IxDA), a global network of over 50,000 members worldwide dedicated to the professional practice of Interaction Design. The Interaction Awards were announced in Amsterdam on February 8.

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The Interaction Awards evaluate projects representing excellence in interaction design across categories including Connecting, Disrupting, Empowering, Engaging, Expressing and Optimizing. SAP Scouting was named a finalist in the Optimizing category of the awards which is centered on design that makes daily activities more efficient. All of the finalists of the awards are eligible for the People's Choice Award.

"For SAP to even be nominated for such a prestigious design award shows that our renewed focus on design and user experience is starting to produce results," said Sam Yen, global head of Design and User Experience, SAP. "To win the People's Choice award is a meaningful milestone not just for SAP, but for the enterprise software industry in general."

"Technological advances continually empower end users, and this increases the burden on us to ensure that our innovations embody great design, ease-of-use and amplification of human reach," said Dr. Vishal Sikka, member of the Executive Board of SAP AG, Products & Innovation.. "This endeavor to amplify the human potential through technology and designing products based on a deep understanding of the end users and their work is at the heart of SAP's renewal. I am incredibly proud of the work and dedication of our design teams to completely reimagine the experiences of our products and aspire to bring beauty and ease-of-use to everything we do."

For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews.

Media Contacts:
Dorothea Sieber, +1 (650)276-8661, [email protected], PST
Cathrin von Osten, +49 (6227) 7-63908, [email protected], CET

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

SOURCE SAP AG

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