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Samsung Launches Search to Find Undiscovered Talent

LONDON, February 10, 2014 /PRNewswire/ --

Gizzi Erskine, Idris Elba, Paloma Faith and Rankin confirmed as mentors for 'Launching People,' the search to find people with extraordinary ideas

Samsung is joining forces with the UK's hottest talent to give people with a passion for food, film, music and photography, the opportunity of a lifetime. 'Launching People' will see pop-up chef and Sunday Times cook Gizzi Erskine, award-winning actor and producer Idris Elba, singer-songwriter Paloma Faith and portrait and fashion photographer Rankin, search for undiscovered British and Irish talent. They will act as mentors as they help food lovers, budding film makers, musical game changers and picture takers launch their brilliant ideas.

The mentors, together with Samsung will be scouring the length and breadth of the UK and Ireland to find people with extraordinary potential and original ideas. The chosen candidates will work with one of the four inspirational mentors to collaborate on a unique project. Their journey, from meeting the mentors to the launch of their project, will be documented in a television series to air later this year.

So, if you've got a great idea and think you have what it takes to impress our talented panel of mentors, then pitch us your project via between now and Thursday 6th March 2014. Gizzi, Idris, Paloma and Rankin will each choose one person to work with one-on-one, helping to bring their ideas to life and launch their project.

Andy Griffiths, President, Samsung UK and Ireland, commented: "Everyone knows Samsung for launching products and every day we're inspired by people who use those products to achieve amazing things. 'Launching People' is all about doing just that - launching people's potential through technology, whatever their stage in life. We hope to give people with passion, ambition and a hungry mind, a launch pad for their bright ideas and change their lives in a positive way."

Each of our mentors will be looking for outstanding potential in the person and idea they choose to support;

Gizzi Erskine: "I want to see someone that has a serious passion for the industry - I want to understand their passion and be able to see and feel it. I want to show that you don't have to be conventional to be successful. I'm looking for someone who's happy to break the rules - and maybe teach me a thing or two along the way. The simple ideas can be the best. But a simple idea with a bit of glitter on it is far more exciting."

Idris Elba: "I'm looking for someone that wants to tell a story and inspire others. They might have an idea that they're not quite sure how to take to the next level. If I represent anything, it's someone who dreamed big and achieved those dreams. If anyone out there has a similar aspiration, then I want to hear from them."

Paloma Faith: "I'm really looking for something that we've not seen in a British artist before. What's important to me is that the person has something innovative to offer, something that defies genre. I'm looking for outsiders. I love and relate to outsiders. The thought of finding someone like that excites me."

Rankin: "I want to find someone that's undiscovered. I'm looking for someone that's got a vision, a creative eye who wants to make a career out of photography. I want to know what they do that's different, that's interesting and for them to show me an idea that is unique and has an original view of the world."

To apply, entrants need to make a two minute video pitch all about their idea and upload it to Submissions are open until Thursday 6th March and the final four will feature in a television series which will air on TV in spring this year. There will also be a 'People's Choice' winner per category, voted for by the public on Facebook, who will receive personal tuition and Samsung products that will support them in pursuing their dreams. The 'People's Choice' winners will be announced on Friday 7th March.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit


SAMSUNG UK Press Office
The Red Consultancy
Tel: +44(0)207-025-6620
Email: [email protected]  

Rachel Lloyd
Tel: +44(0)7788-978-347
Email: [email protected]


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