Welcome!

News Feed Item

StreamSend: 5 Best Practices for Mobile Email Success

StreamSend, the email marketing service provider and creator of StreamSend Share 2.0 and Franchise Market Automation, tells businesses how to best reach customers on their mobile devices – a critical spot for connecting with many of their customers.

Over half of all email is now opened on mobile devices,” said Dan Forootan, president of StreamSend Email Marketing. “And email is the number one smartphone activity, even more than making phone calls. With that kind of penetration, reaching mobile readers can make or break an email marketing campaign, so businesses and franchise marketers need to make sure their messages are mobile-smart. Here are some techniques to make sure email communications reach and touch the mobile user.”

1. Make it Easy

Make mobile easy for email readers. That’s the #1 rule. Easy to read and easy to act on. Although many customers using mobile aren’t necessarily a moving target, e.g., almost half of smartphone users are watching their small screen while they are watching their TV screen, messages still have tough battle to earn their attention – and not get banished with an unsubscribe. Responsive templates with built-in mobile smarts are a great place to start reaching them the right way, and marketers can build on those templates to fit their purpose.

2. Start Small

Marketers should take the easier mobile route when they can, too. For instance, it’s easier to start building messages by first designing the mobile email experience then working up to the desktop. Mobile designs and templates can usually expand much more easily than trying to retrofit desktop content. But that’s assuming they contain identical content or design. They don’t have to -- it can be a smarter, easier move to capitalize on the advantages of their different sizes with different approaches. For many marketers, picking a good template is an important part of being both flexible and effective reaching customers the way they want to be reached.

3, Seeing RED

With Responsive Email Design (RED), email designers create different layouts that will recognize and adapt to a device’s screen or display size. Scalable design -- reducing content widths to any screen size – may seem like an easier choice since it is easier to code and will open on all devices, but responsive lets designers – or responsive templates -- modify content for optimal viewing on narrow screens. Starting small with mobile design first can avoid scaled viewing issues. So can saving scalable designs for emails featuring more text than graphics.

4. Grab ‘Em While You Got ‘Em

In mobile email marketing, especially, marketers need to make it easy for viewers to act, and that often means engaging with them right then and there on their mobile device. With barriers like a multi-tasking reader, slow load times and a destination landing page that may not be small-screen friendly, marketers should work in trying to connect with their mobile audience in the inbox rather than always try to drive them to another web location. Share value with enough details, images and copy in the email to entice and absorb their attention. And when someone responds, be sure to send them another small, easy to watch, follow-up trigger message. For example, a video with a call to action to “watch the next video” is a good way to keep readers engaged with other content while you have their attention.

5. Templates

Take advantage of well-designed, attractive templates that are ready to go. Mobile-responsive templates can let marketers get down to business right away while opening up some easy ways to add to the customer connection. Like with video -- one of the best uses of mobile phone delivery. Use a video widget in the template that will play in place and attach the call to action to it. And with the right templates, your message can head out to the share-o-sphere in all directions, right from mobile with one click.

StreamSend’s Franchise Market Automation lets a central marketing person or agency efficiently launch and report on campaigns franchise-wide with personalized content from an individual location or direct sales representative. Backing up this promise is StreamSend’s longstanding reputation for offering a simple interface, cost effective service, personal support, and deliverability expertise with any size list. Find out more about StreamSend’s Franchise Market Automation, visit www.StreamSend.com/FranchisePR.

StreamSend

StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing. http://www.streamsend.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...