|By Marketwired .||
|February 10, 2014 09:02 AM EST||
NEW YORK, NY -- (Marketwired) -- 02/10/14 -- White Ops, a pioneer in online fraud detection, today announced that White Ops CEO Michael Tiffany will participate in a Town Hall discussion moderated by President, MAGNA Global North America and Mediabrands Kristi Argyilan and Executive Chair, sovrn Holdings Inc., Founder, Federated Media John Battelle at the Interactive Advertising Bureau (IAB) Annual Leadership Meeting being held February 9-11, 2014 at the JW Marriott Desert Springs Resort in Desert Springs, CA.
The IAB Annual Leadership Meeting is the central venue for senior voices in the advertising-publishing-technology ecosystem to discuss and debate building a profitable future for marketing and media. As the industry has gone through -- and continues to go through -- seismic shifts, participants will tackle how to transform their strategies, structure and capabilities to be successful. In December 2013, the IAB and its Traffic of Good Intent Task Force, which White Ops was a part of, released "Best Practices - Traffic Fraud: Reducing Risk to Exposure" to meet this challenge of fraudulent traffic that has soared to critical levels across the digital advertising ecosystem.
The IAB Annual Leadership Meeting:
Town Hall Session 4, "Fraud and Piracy -Can We Fix the Open Digital Advertising Supply Chain?"
- Monday, February 10, 2014 at 4:15 p.m. PST
- Moderators and Panelists: Kristi Argyilan, John Battelle and Michael Tiffany
At least 22 percent of digital display advertising traffic worldwide is driven by bots, leading to an estimated $6-10 billion loss to advertising fraud alone each year and it takes most currently available software an average of 54 days to detect newly released malware and only 40-50 percent of malware can be detected by conventional methods. White Ops has created a new and highly sophisticated anti-fraud security solution that works across the spectrum of online business, including the entire advertising ecosystem, from the smallest brand agency to the largest exchange, Enterprise systems, e-commerce, finance and Big Data companies. White Ops introduces the fundamental metric that matters: "Cost per Human," the real cost of reaching humans that will ultimately buy products or services -- not bots, which do nothing but falsely inflate metrics.
Meet White Ops at Upcoming Events:
AGC's 10th Annual West Coast InfoSec and Technology Growth Conference
Chief Scientist Dan Kaminsky will present at the highly acclaimed InfoSec Day at the AGC Partners' West Coast InfoSec and Emerging Growth Conference on Monday, February 24at 9:00-9:15 a.m. PST at the Westin San Francisco Market Street, San Francisco, CA.
RSA® Conference's 2014 Innovation Sandbox
White Ops was selected as a Top 10 Finalist for 2014's Innovation Sandbox. On Monday, February 24, Dan Kaminsky will take the Innovation Sandbox stage between 1:30 -2:30 p.m. PST to demonstrate White Ops' unique security solution to a panel of judges for a chance to be named "Most Innovative Company at RSA Conference 2014." The Sandbox is located in the Moscone Center North, Hall E in room 134.
About White Ops
White Ops is a pioneer in the detection of and systematic defense against bot and malware fraud, providing advertisers and Enterprise businesses with the tools they need to eliminate fraud, raise their bottom lines and ensure the success of their campaigns and the security of their systems and data. White Ops' leading-edge technology combats criminal activity in a significantly different and more comprehensive way than any method currently on the market. White Ops differentiates between bot and human interaction in online advertising and publishing, Enterprise business networks, e-commerce transactions, financial systems and more, allowing clients to remove and prevent fraudulent traffic and activity. By working with clients to cut off sources of bad traffic, White Ops makes bot and malware fraud unprofitable and unsustainable for the cyber criminals who ultimately profit from it -- an economic strategy that will eventually eradicate this type of fraud. On the Web at www.whiteops.com.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Jul. 26, 2016 06:15 AM EDT Reads: 1,787
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Jul. 26, 2016 06:15 AM EDT Reads: 1,407
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
Jul. 26, 2016 06:00 AM EDT Reads: 1,875
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Jul. 26, 2016 05:15 AM EDT Reads: 2,062
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
Jul. 26, 2016 05:00 AM EDT Reads: 1,525
Most organizations prioritize data security only after their data has already been compromised. Proactive prevention is important, but how can you accomplish that on a small budget? Learn how the cloud, combined with a defense and in-depth approach, creates efficiencies by transferring and assigning risk. Security requires a multi-defense approach, and an in-house team may only be able to cherry pick from the essential components. In his session at 19th Cloud Expo, Vlad Friedman, CEO/Founder o...
Jul. 26, 2016 04:30 AM EDT Reads: 1,892
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 26, 2016 04:15 AM EDT Reads: 1,234
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Jul. 26, 2016 03:45 AM EDT Reads: 1,830
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Jul. 26, 2016 03:30 AM EDT Reads: 1,068
"We view the cloud not really as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 26, 2016 02:45 AM EDT Reads: 1,539
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 26, 2016 02:00 AM EDT Reads: 1,336
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Jul. 26, 2016 01:45 AM EDT Reads: 2,197
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Jul. 26, 2016 01:45 AM EDT Reads: 1,313
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Jul. 26, 2016 01:30 AM EDT Reads: 1,001
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 26, 2016 01:30 AM EDT Reads: 1,692