|By Business Wire||
|February 10, 2014 09:05 AM EST||
LIN Media LLC (“LIN Media”; NYSE:LIN), an industry-leading multimedia company, announced that it appointed Jordan Hoffner as Chief Executive Officer of its newly acquired digital content and conversational marketing company, Federated Media.
Mr. Hoffner is a proven leader and innovator in content marketing, video monetization, media and branded entertainment. Throughout his 20-year career, he developed digital products and platforms, while holding executive and management positions at top global companies, including Google, YouTube, NBC Universal and IAC’s Electus.
“Jordan brings to Federated Media a strategic, all-encompassing approach gleaned from his vast experience throughout the digital media landscape,” said Vincent Sadusky, President and Chief Executive Officer of LIN Media. “He has a recognized ability to set strategy, lead large teams and drive growth and innovation at great scale.”
Mr. Hoffner began his career at NBC, where he spent a decade holding positions in business leadership and programming/production at NBC News, NBC Corporate Development and NBC Universal Digital Studios. He then worked for Google Video as head of content partnerships and served in the same position at You Tube after Google acquired the company, where he helped YouTube enter into the premium content game, signing major deals with Sony Pictures Entertainment, Lionsgate, MGM, Turner Broadcasting, Warner Bros. Studios, Discovery Communications and Disney/ABC. He left YouTube to serve as President of Digital Media at IAC’s Electus, where he launched the company’s digital operations, focusing on strategy, programming, sales and distribution through brand-supported initiatives on major consumer platforms.
“We developed a strong relationship with Jordan when he was head of content partnerships at YouTube and we are thrilled to bring his business acumen and leadership to Federated Media,” said Robb Richter, LIN Media’s Senior Vice President Digital. “He understands how important premium content is for publishers, brands and agencies that want to effectively reach their target audiences at scale and maximize their return on investment. His keen vision for the business is exactly what this company needs as it enters its next chapter of innovation and growth.”
“I am honored to lead Federated Media at this important moment in the company’s history,” said Mr. Hoffner. “There is tremendous opportunity ahead, and I am focused on helping publishers gain greater exposure and monetization for their unique content, as well as creating unique opportunities for brands to fully leverage our high quality content in order to drive revenue.”
Mr. Hoffner received his Master of Business Administration in Finance from New York University’s Leonard N. Stern School of Business and his Bachelor of Arts in Urban Studies from Vassar College. He will be based out of Federated Media’s San Francisco office.
About LIN Media
LIN Media is a local multimedia company that operates or services 43 television stations and seven digital channels in 23 U.S. markets, along with a diverse portfolio of websites, apps and mobile products that make it more convenient to access its unique and relevant content on multiple screens. LIN Media’s highly-rated television stations deliver important local news and community stories along with top-rated sports and entertainment programming to 10.5% of U.S. television homes.
The Company’s growing digital media portfolio helps agencies and brands effectively and efficiently reach their target audiences at scale by utilizing its ComScore Top 15 Video and Top 25 Display market share, and the latest in conversational marketing, video, display, mobile, social intelligence and monetization, as well as reporting across all screens.
LIN Media is traded on the NYSE under the symbol “LIN”.
This press release includes statements that constitute "forward-looking statements," including statements regarding our future plans and operations. Forward-looking statements inherently involve risks and uncertainties that could cause our actual results to differ materially from the forward-looking statements. Factors that could contribute to such differences include, but are not limited to, our ability to successfully expand our digital operations and other risks detailed in our periodic reports filed with the Securities and Exchange Commission. Reports may be accessed online at www.sec.gov or www.linmedia.com. By making these forward-looking statements, we undertake no obligation to update these statements for revisions or changes after the date of this press release.
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