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ARC Sales Planning Service Targets Industrial Markets at Regional and State Levels

ARC Advisory Group, a leading global provider of market intelligence for industry and infrastructure, has announced a sales planning service designed to provide domestic and global technology suppliers with convenient online access to accurate, up-to-date market and company data at the regional and state levels. This hosted, cloud-based service combines ARC’s own “MIRA” market intelligence and analytics capabilities with US Census Bureau statistics and other reputable data sources.

ARC’s new MIRA Sales Planning Service provides actionable, high-resolution information to support sales planning and analysis activities and enable users to best allocate sales and service resources; create sales territories; and develop sales strategies for new and existing customers. The cloud-based service also offers tools to help companies determine whether they are getting their fair share of the business in different localities.

The service enables sales and marketing personnel in large and small companies alike to “slice and dice” ARC market data (with over 100 different technology product categories available) combined with business statistics across a range of 30 key industrial sectors. These include manufacturing, construction, mining, transportation, public utilities, wholesale trade, and agriculture. Regional and state market data can be broken down by industries and vice versa. Easy mapping capabilities provide a useful visualization tool for analysis, reports, and presentations. Relevant business statistics enable users to determine the market potential in different regions by industrial sectors, company sizes, office locations, and even the number of employees at each location.

ARC will roll out the MIRA Sales Planning Service in North America in February 2014, followed by worldwide coverage later in the year by incorporating a variety of public and private company and market data sources.

For more information or to arrange a personal demonstration, visit http://www.arcweb.com/sales-planning-service/pages/default.aspx. ARC is demonstrating this new service at the ARC Industry Forum, Feb. 10-13, 2014 in Orlando, FL and at other upcoming industry events.

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