Click here to close now.




















Welcome!

News Feed Item

IAB China Launches in Beijing, Joining IAB Global Network to Advance Cooperation between Digital Companies in China and from around the World

With the number of web users in China reaching a staggering 618 million, the Interactive Advertising Bureau (IAB) has formally licensed the Interactive Internet Advertising Committee of China (IIACC) to launch IAB China, furthering its longstanding relationship with Chinese internet companies and the IIACC Secretary General, Chen Yong, a veteran of the Chinese internet marketplace. This new organization will become an important new member of the global IAB network, leveraging the IAB brand and best practices to advance the industry’s interests in a critical marketplace.

Under Chen’s leadership, IAB China will represent major digital Chinese publishers, brand marketers, and agencies, as well as internet multinationals with offices in China. The new organization will learn from IAB experiences and leverage its technical standards such as V-Suite and MRAID, operating best practices, and creative guidelines. In addition, IAB China will work jointly with IAB worldwide management to bring IAB’s highly regarded thought leadership events to the People’s Republic, as well as its training and certification programs designed to prepare the workforce to thrive in the internet economy.

“We are honored to be launching IAB China in cooperation with Chen Yong, a senior digital leader in China, who has been indispensable in helping us gain insider perspective on the Chinese interactive marketplace,” said Randall Rothenberg, President and CEO, IAB. “This is the latest step in the evolution of this positive and meaningful collaboration. China is home to the world’s largest internet audience, making it a high priority for stakeholders across the interactive ecosystem. With IAB China, our global network grows infinitely more robust and promises greater value to the worldwide digital arena.”

“This is a fast developing industry, where new technology is born every day,” said Chen. “After working with the IAB for years on several initiatives, I am thrilled that China is able to join in the IAB global network. We have a lot of work to do, and by joining forces with the IABs around the world, we will be able to exponentially expand the impact of the digital ad industry in China and on an international scale.”

“It is exciting to build on the trust and bond that IAB has already established with the IIACC which is under Chen Yong’s leadership,” said David Doty, Executive Vice President and CMO, IAB, who also heads the organization’s international efforts and partnerships. “With the launch of IAB China, a wealth of knowledge and connections will be brought to the table for members in the U.S. and abroad. This new agreement sets the foundation for other joint cooperation between us and for stronger ties between Chinese internet businesses and those across the globe, providing increased access in all directions.”

IIACC has worked with the IAB on several fronts for many years, including the release of an unprecedented joint study, “Mobile’s Role in a Consumer’s Media Day in the United States and in China: The Smartphone as an Extension of the Self and an Extension into the World” in August 2013.

IAB China becomes the 42nd licensed IAB in the world. Under licenses from the IAB, which was founded in New York in 1996 and remains headquartered there, there are already 40 national IABs, on all the world’s continents except Antarctica, and one regional, in Europe. In the Asia-Pacific region, IABs have been established in Australia, New Zealand, Singapore, and Vietnam. IABs have been formed in North America, South America, Africa, and Europe. They are all independently owned and operated, functioning under bylaws consonant with local market needs, with transparent governance and finances, to further the best interests of the industry they serve. IAB Europe is the only regional representative body in the network, created to advance the needs of that continent’s 25 national IABs and their hundreds of corporate members.

This news was released simultaneously at the seventh IAB Annual Leadership Meeting “Marketing 2020: The Digital Agenda,” held at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California, as well as in Beijing.

To learn more about the IAB global network, please visit iab.net/global.

About the Interactive Internet Advertising Committee of China

IIACC is a non-profit organization that consists of companies relevant to the interactive internet advertising industry, devoted to promoting interactive internet advertising development in China. IIACC is a professional committee of the China Advertising Association and is protected by laws in China.

IIACC abides by the laws and social morality in China. IIACC, together with companies and academic groups in the interactive advertising industry, spares no effort to maintain the whole industry’s interests and realize industry self-regulation. IIACC also focuses on communications with government departments and takes part in international communication and seminars. IIACC is devoting itself to the development of internet interactive advertising in China and is playing a positive role in the construction of the Chinese-style socialist market economy.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit iab.net.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.