Welcome!

News Feed Item

Casio G-SHOCK Partners With Todd Snyder For Fall/Winter 2014

G-SHOCK's New Luxury MT-G Timepiece Featured at New York Fashion Week

DOVER, N.J., Feb. 10, 2014 /PRNewswire/ -- Casio America, Inc. announces the Fall/Winter 2014 partnership with Todd Snyder, a New York based designer for refined, tailored menswear - at Lincoln Center, during fashion week.   The partnership features G-SHOCK's most sophisticated and prestigious timepiece: the MT-G: Metal Twisted G-SHOCK .

(Photo: http://photos.prnewswire.com/prnh/20140210/NY62313-a )

(Photo: http://photos.prnewswire.com/prnh/20140210/NY62313-b )

The MT-G watch is a refined, luxury G-SHOCK series crafted at Casio's Yamagata factory in Japan and is meticulously assembled from materials and components made entirely in-house.  The timepiece employs G-SHOCK's advanced Core Guard Structure of stainless steel, resin and alpha Gel® to ensure mechanical integrity, coupled with LED - infused Tough Movement for ongoing precision - The MT-G is the epitome of modern wrist couture.

The Fall/Winter 2014 partnership between Todd Snyder and G-SHOCK MT-G consists of both product design and product integration.  Using the classic appeal of a gentleman's favorite leather armchair as inspiration - Todd Snyder developed a limited edition watch gift box that bears both the G-SHOCK & Todd Snyder logo.  The gift box is constructed out of a black stained wood exterior and dark tan leather interior.  The box will house the MTGS1000BD-1A- a version of the G-SHOCK MT-G watch that is finished in refined black Ion Plated stainless steel or the Stainless Steel version of the same model, MTGS1000D-1A.  MT-G watches will be seen on the models' wrists as they walk the runway and will also be on display backstage. 

"The introduction of MT-G has been an exciting time for G-SHOCK.  The expansion of the brand within the luxury sector has made it possible for us to work with one of New York's most exciting menswear designers," says Shigenori Itoh, Chairman and CEO of Casio's Timepiece Division. "Todd Snyder's attention to detail, commitment to quality and classic style mirror all the qualities of G-SHOCK's new MT-G luxury timepiece.  This is the beginning of an exhilarating partnership with Todd."

"I am a huge fan of G-SHOCK and the first time I saw the MT-G I had to have one.  It's the perfect mix of elegance, masculinity and style.  It compliments my collection perfectly.  I designed the box to symbolize my relationship with G-SHOCK.  I used a white oak and stained it a dark charcoal.  I then laser etched the lid with our combined logo and added a burnished leather interior.  I wanted to incase the MT-G watch with the precision and elegance it deserves," says Todd Snyder, Designer.

About TODD SNYDER
The designer menswear label was founded by Todd Snyder in 2011. An industry veteran, Snyder's 20 year career spans experience with industry heavyweights: Ralph Lauren, Gap and J Crew.  Influenced by his Iowa upbringing, the Todd Snyder collection is rooted in American classics: tailored suiting, traditional knits and outerwear styled with thoughtful ease and finish, yet constructed using luxurious Italian and Japanese fabrics and yarns. Soon after showing his third collection in February 2012, Todd Snyder was selected as one of GQ Magazine's Best New Designers in America and nominated for the CFDA Swarovski Menswear Award, both highly coveted nominations. Spring 2013 brought another nomination as FGI named him a Menswear Rising Star Nominee. Todd Snyder is available at MR. PORTER, Barneys, Neiman Marcus and Bergdorf Goodman, as well as specialty stores such as Odin, Confederacy and Ron Herman. The brand also recently launched its own e-commerce site. For additional information and to view the collection visit www.toddsnyder.com

About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up".

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

MEDIA INQUIRIES ONLY CONTACT:
Leslie Bishop/Sandrine Charles
exposure Communications LLC
(212) 226-2530
[email protected] 
[email protected]

Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
[email protected]

SOURCE Casio America, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...