News Feed Item

Second Consecutive Record Winegrape Harvest, Experts Explain Market Impacts

NOVATO, CA -- (Marketwired) -- 02/10/14 -- The California Department of Food and Agriculture's Preliminary Grape Crush Report for 2013 has been released. It is a critical barometer for the wine and grape industry, containing prices and tons of wine grapes crushed during the 2013 harvest. The Crush Report provides growers and wineries insight into the inventory position for the California wine business as a whole, and influences market dynamics for the current bulk wine market as well as the upcoming 2014 harvest.

Typically, the Crush Report is a fantastic opportunity for buyers and sellers alike to reflect on the past year, assess supply and demand, and develop a strategy moving forward. This year, however, there weren't any major surprises and wineries and growers are keeping their eyes focused on the road ahead to plan strategically for 2014 not knowing the full extent of drought on crop size.

The Crush Report shows that the total 2013 California wine grape crop weighed in at 4.23 million tons. Similar to 2012, the 2013 growing season was nearly ideal throughout the state, allowing for increased yields per acre. This was especially true in the North Coast, in particular, Sonoma County Pinot Noir and Chardonnay. In the Northern Interior, Zinfandel grapes continue to transition from blush wine to red wine. Paso Robles and the Southern Interior suffered from extreme heat which limited production for early varieties like Pinot Grigio. This record harvest stretched capacity to its fullest, putting downward pressure on prices for late season grapes and on some early bulk market sales.

About Turrentine Brokerage
Turrentine Brokerage, founded in 1973, serves as trusted and strategic advisors to growers, wineries, and financiers and specializes in the strategic sourcing of wine grapes and bulk wine from the major growing areas across the globe. Working with thousands of wineries worldwide, and with over 2,000 growers, this experienced team has negotiated transactions between buyers and sellers valued at more than $2 billion over the past decade.

Turrentine Brokerage is available to provide comment and analysis on this report and its probable impact on growers, wineries and consumers. Turrentine Brokerage will have its experienced team of grape and wine brokers and analysts available all day Monday, February 10th and throughout the week for comment and questions.

Key Insights by Region

"For the second consecutive year, California produced record tonnage for winegrapes, weighing in at 4.23 million tons -- the equivalent of 740 million gallons. However, the specific tonnage by varietal in each region is more important. For example, 50% of the increase over last year's total is attributed to Muscat varieties from the southern San Joaquin Valley." -Steve Fredricks

"Typically, the Crush Report is a fantastic opportunity for buyers and sellers alike to reflect on the past year, assess supply and demand, and develop a strategy moving forward. This year, however, there weren't any major surprises and industry drivers are keeping their eyes focused on the road ahead to strategically avoid the obstacles which 2014 could present, namely the drought." -Brian Clements

Napa Valley
"Napa Valley Cabernet Sauvignon, while setting a district record for crop value, did not sacrifice on quality. A long, moderate growing season allowed grapes to continue to size right up until harvest." -Mike Needham

"As expected, another record price for Napa Valley Cabernet Sauvignon was reached in 2013. The crop value was up 7% and reached an average price of $5,423 per ton." -Mike Needham

"As a region, Napa Valley had a great season. Both growers and wineries were blessed with high quality grapes and growers were blessed with increasing prices being paid from the previous year." -Mike Needham

"The total Chardonnay crop, up 3% from 2012 and 17% above the five-year average, finally broke the all-time record set in 2005. Cabernet Sauvignon, on the other hand, was up 5% from 2012 and 25% above the five-year average, fell 20,000 tons short of the all-time record set in 2005. Chardonnay was actually flat or down a little in the Interior regions and up in the North and Central Coast; Cabernet Sauvignon was up in all major regions, except -- ironically -- Napa Valley and Sonoma County, where demand continues to be strong." -Brian Clements

Sonoma County
"History tells us that when we have two large harvests in a row, the markets soften. In 2013, and moving into 2014, activity has remained relatively strong." -Brian Clements

"We can say that Cabernet Sauvignon is almost 'bullet proof'. Although Sonoma County tons crushed dropped to 43,730 tons, it is still the 3rd largest crop in history and the grape market will continue to be strong for 2014." -Brian Clements

"2013 Chardonnay was 8% larger than 2012 in Sonoma County. Despite two large harvests, wineries are continuing to look for additional supply on the bulk and grape market." -Mike Needham

"Wineries and growers experienced another record crop from Sonoma County Pinot Noir, up 3% from 2012. At the same time, we saw district average price rise 4% to the second highest ever paid at $3,095 per ton. What is good news for wineries and consumers is that the volume comes when needed and the wines are exceptional." -Brian Clements

"2013 Pinot Noir was the second large crop in a row for Sonoma County, which is good news for wineries and growers to help satisfy the consumers growing demand for high quality Pinot Noir." -Mike Needham

North Coast
"The coastal regions of California helped produce a second record crop without sacrificing quality. This couldn't have come at a better time with retail sales above $10.00 showing very strong growth." -Brian Clements

Central Coast
"The regions of the Central Coast of California produced a second record crop without sacrificing quality. This couldn't have come at a better time with retail sales above $10.00 showing very strong growth." -Audra Cooper

"As expected, and despite the lack of rainfall, the 2013 Cabernet Sauvignon crop in District 8, primarily Paso Robles, was slightly larger than last year. For the third year in a row the district average price increased, hitting a record high this century of $1,356 per ton." -Audra Cooper

"2013 was a good year all around for San Luis Obispo and Santa Barbara County Pinot Noir. Increased yields helped set a District 8 record for tons crushed without sacrificing quality and yet the district average price remains relatively unchanged. This increased supply is great for the Central Coast to help satisfy growing consumer demand for high quality Pinot Noir." -Audra Cooper

"Increases in Cabernet Sauvignon production from California's Central Valley were from new acres planted in the last few years and new acres coming into full production, which is welcome news as consumer demand continues to grow at a healthy rate above $9 per bottle." -Erica Moyer

"Monterey experienced a perfect summer season resulting in the second largest crop for Chardonnay and a record crop for Pinot Noir." -Erica Moyer

"Prices for the Interior came off the peak from 2012, except for Pinot Grigio. Most notably, prices were down for Lodi Zinfandel and Lodi Merlot, down 13% and 8%, respectively. This is due to tonnage in excess of the contract selling at half or less of the contracted price, unlike 2012, when all tonnage, including excess tons were purchased at contracted prices." -Erica Moyer

"Pinot Grigio production was down 9% at a time when Pinot Grigio consumer demand is continuing to grow at a healthy rate. Most likely, production was down to extended heat in the southern interior." -Erica Moyer

Brian Clements
Vice President
(707) 495-8151
Grapes throughout CA, especially Napa, Sonoma, Mendocino & Lake Counties

Steve Fredricks
(415) 847-0603
Grapes and bulk wine throughout CA and global import/export

Erica Moyer
Grape Broker
(209) 988-7334
Grapes from the San Joaquin and Sacramento Valleys

Audra Cooper
Grape Broker
(805) 400-9930
Grapes from the Central Coast

Mike Needham
Grape Broker
(707) 849-4337
Grapes from the North Coast

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
DevOps is speeding towards the IT world like a freight train and the hype around it is deafening. There is no reason to be afraid of this change as it is the natural reaction to the agile movement that revolutionized development just a few years ago. By definition, DevOps is the natural alignment of IT performance to business profitability. The relevance of this has yet to be quantified but it has been suggested that the route to the CEO’s chair will come from the IT leaders that successfully ma...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, discussed how the ability to access and analyze the massive volume of streaming data from millio...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...