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McGuire Real Estate Appoints New Chief Operating Officer and Welcomes New Director of Marketing

SAN FRANCISCO, CA -- (Marketwired) -- 02/10/14 -- McGuire Real Estate is proud to announce the promotion of Alex Buehlmann, longtime Vice President of Marketing and Human Resources, as the company's new Chief Operating Officer.

"I've had the great fortune of working closely with Alex for nearly 14 years and in that time have witnessed her tremendous growth, transforming her into the true leader she is today," said Charles E. Moore, President and CEO of McGuire Real Estate. "Our current success as a company is directly attributable to her as what I believe is our chief architect of change: one capable of being both a courageous visionary and pleasantly down to earth."

Alex Buehlmann works closely with McGuire's CEO and Management Team to bring innovative operating practices and forward-thinking client service and marketing solutions to one of the Bay Area's most respected real estate brands. She serves on the executive committee of the company and contributes to the strategic direction, long-term planning, and fiscal decision making processes.

As COO, Alex's focus is on strategic growth and operations, agent development, marketing, and community involvement for the firm's seven offices. Building on her 20 years as a marketing professional, Alex believes that leading the daily operations of the firm is the pinnacle of brand management, ensuring the customer experience is consistently high at every level.

In addition and with much excitement, McGuire welcomes Kyle Hayes to the team as its new Director of Marketing, leading brand strategy, communications, and the company's digital presence. Kyle brings with her more than 16 years of diverse experience in brand and business development for a variety of industries that include advertising, design, and emerging mobile marketing technologies in addition to real estate.

"The opportunity to be a part of the McGuire family and join in its legacy as an industry leader in the Bay Area marketplace is truly an honor," said Kyle. "McGuire is not only a forward-thinking brokerage, but also a highly-coveted luxury brand and I'm proud to be affiliated with it."

Kyle's passion for technology and innovation has led to a focus on digital communications and social media marketing. She has a keen ability to identify and manage to the larger business needs of a company, resulting in focused marketing strategies that are aligned with roadmap requirements, and ultimately drive value for the organization. Kyle received her Bachelor's Degree from the University of Michigan in psychology, Masters Certification in Digital Marketing from the University of San Francisco, graduated from Cornell University's Strategic Marketing Executive Development Program, and holds a certification in Project Management (PMP) from the Project Management Institute.

As a local, luxury boutique that focuses on the San Francisco Bay Area's high-end niche markets, McGuire Real Estate is a privately held corporation that was founded in 1919. We are headquartered in San Francisco's Marina District with offices in Noe Valley and SOMA as well Mill Valley, Berkeley, Burlingame, and Sonoma. McGuire is the exclusive international associate of Savills PLC, headquartered in London, and is a broker member of Luxury Portfolio® International, and Leading Real Estate Companies of the World®, which connects our McGuire Agents and clients to a world-wide marketplace.

Visit for more information or contact McGuire Client Care at 1.800.4RESULT and [email protected].

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Kate Stephenson
PR/Social Media Specialist
McGuire Real Estate
(415) 351.4672
Email Contact

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