|By PR Newswire||
|February 10, 2014 07:56 PM EST||
RANCHO CUCAMONGA, Calif., Feb. 10, 2014 /PRNewswire/ -- As the manufacturer of high performance on- and off-road tires, Falken Tire is consistently seeking to align its brand to related ultra-high performance disciplines. To that end, Falken has announced its sponsorship of the live television coverage by Discovery Channel of Joby Ogwyn's human flight from the summit of Mt. Everest, the world's highest mountain. The event will broadcast live on Discovery Channel as it happens this May.
Falken will serve as one of the primary sponsors of the entire event, and will place its logo on Joby's wing-suit, and support his expedition and accompanying Sherpa team. Joby, well known for his incredible high altitude climbs which have taken him around the world – with jumps from some of the most demanding peaks – will climb from Mt. Everest's Camp IV at 26,000 feet to the mountain's summit of 29,035 and perform a wing-suit jump to Base Camp, a distance of over 10,000 feet.
"Clearly, this type of jump is something only a select few can attempt, let alone accomplish, and Falken Tire is very excited to be along for the ride," stated Richard Smallwood, President & CEO of Falken Tire. "We look forward to working with Discovery Channel and Joby in helping to bring this amazing challenge to viewers and be able to do so as it happens. This unique live airing definitely takes the concept of 'action sports' to a whole new level."
Like Joby, Falken Tire continues to show a limitless amount of energy in its expanding product lines, which reach an ever larger inventory of passenger vehicles and corresponding consumer demand, with multiple applications for high performance, off-road, light truck and touring. Indeed, Falken's new ZIEX ZE950 All-Season tire offers 95 sizes.
"As Falken grows, so does our consumer base, and we feel sponsoring a wide variety of events – from motorsports to Joby's triumphs as a climber and flight-suit jumper – will generate the kind of awareness we relish – as a brand like Joby – and Discovery Channel – that 'pushes the envelope' of performance," Smallwood added.
"This will be the final piece of my dream. Ever since I was a kid, I've imagined what it would be like to fly. I can't think of a more spectacular backdrop than Everest," said Joby. "Everything that I've ever accomplished in my life has just been practice for what I'm about to do."
Falken Tire Corporation is based in Rancho Cucamonga, California, which serves as the corporate headquarters for North American operations. Its nearby facility in Fontana, CA, is the company's West Coast distribution center, while additional Falken Tire distribution locations in the U.S. include operations in Tennessee, New Jersey, Texas and now Jacksonville, FL. For more information, visit Falken Tire's website at www.falkentire.com.
The Falken Tire brand, a subsidiary of Sumitomo Rubber Industries, launched its brand in its native country of Japan in 1983, and was introduced to the North American market two years later. At its inception, Falken was created as the flagship high performance radial brand under Ohtsu Tire and Rubber. Now, more than 30 years later, Falken has taken a leadership role in performance tires as it focuses on UHP (Ultra High Performance) products, as well as light truck and touring tires, and utilizes a variety of motorsports programs, such as drifting, the Professional SportsCar Championship and off-road racing to further develop and improve passenger vehicle products for worldwide distribution.
Falken Media Contact:
SOURCE Falken Tire Corporation
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 31, 2016 02:45 AM EDT Reads: 1,888
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 31, 2016 02:15 AM EDT Reads: 2,278
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 31, 2016 02:00 AM EDT Reads: 1,992
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 31, 2016 01:45 AM EDT Reads: 3,085
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 31, 2016 01:00 AM EDT Reads: 1,706
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 30, 2016 08:15 PM EDT Reads: 2,492
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 30, 2016 08:00 PM EDT Reads: 2,036
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Aug. 30, 2016 08:00 PM EDT Reads: 1,931
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Aug. 30, 2016 07:15 PM EDT Reads: 384
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 30, 2016 07:00 PM EDT Reads: 939
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Aug. 30, 2016 06:15 PM EDT Reads: 382
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Aug. 30, 2016 05:45 PM EDT Reads: 3,596
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Aug. 30, 2016 05:00 PM EDT Reads: 907
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Aug. 30, 2016 04:15 PM EDT Reads: 978
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 30, 2016 03:30 PM EDT Reads: 3,785