Blog Feed Post

SecondSync unveils first in-depth analysis of TV chatter on Facebook

  • First in-depth analysis of Facebook social TV data across multiple countries
  • 80% of TV-related chatter on Facebook is generated from mobile devices
  • Most TV-related Facebook activity happens within the show airing

New findings produced by SecondSync - the UK's leading social TV analytics provider - in partnership with Facebook today provides a unique picture of how socially connected consumers in the US, UK and Australia watch TV programmes and engage in social chatter.

With peoples' online activity increasingly switching between devices and Facebook interaction moving to mobile, the report findings will help improve decision-making for brands and marketers around when and how to reach audiences watching TV.

The Watching with Friends: How TV drives conversation on Facebook report draws on aggregated and anonymised data to protect privacy. Key findings from the analysis of real-time patterns and types of engagement include:

  • Real-time interactions: TV-related Facebook interactions happen during the show airing.
  • Widespread reach: The scale of TV-related chatter seen on Facebook corresponds to the broad reach of the social network. Shows such as the Sound of Music Live and Breaking Bad generate 7.34 million and 4.47 million audience interactions respectively.
  • Mobile engagement: 80% of TV-related chatter on Facebook is generated from mobile devices.
  • Multiple interaction opportunities. Posts are most closely aligned to real-time TV 'events'; the bulk of TV conversations are contained in Comments; Likes have a long tail of engagement.

The findings indicate opportunities available for brands and marketers to deliver relevant content, informed by real-time insight around peoples' behaviour on Facebook.

Andy Littledale, Managing Director of SecondSync, said:
"This is the biggest release of Facebook social TV data to date. Our analysis, using SecondSync's social listening technology and social TV expertise, provides an additional perspective on social TV behaviour, one that draws on Facebook's rich demographics and broad reach. We are looking forward to working with Facebook to bring this data to market, initially in the UK and US."

Fred Leach, Facebook's Head of Measurement R&D and Partnerships, said:
"The Watching with Friends paper offers a fascinating insight into how people use Facebook to talk about TV, offering a first glimpse into the scale and longevity of discussion before, during, and after the broadcast. This has valuable marketing implications, demonstrating trends by demographic and how mobile has become the key method of engagement. Marketers have been asking us for these insights, and we look forward to working with SecondSync to showcase more in this area"

Julie DeTraglia, Senior Vice President, Digital and Broadcast Marketing Research, NBCUniversal, said:
"In recent years, tracking TV-related social media conversations has become an important component of our audience research. However, up until now we had no visibility into the ways people were engaging with our shows on Facebook, a broad social platform with tremendous scale. Having access to this new data will allow us to plan our social strategy more effectively and potentially help us understand how social conversations may affect ratings."

The report, Watching With Friends: How TV drives conversation on Facebook, is available here: www.secondsync.com


Notes for Editors:
SecondSync is the UK's leading social TV analytics provider, combining expert knowledge of the social TV landscape with comprehensive data presented through an innovative web-based analytics application and API. Clients include: BBC, ITV, Channel 4, Channel 5, UKTV, Shine, AMV BBDO, Mediacom, Carat and Vizeum.

For further information, please contact:

Cathy White t: 020 7033 8941
[email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, will contrast how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He will show the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He will also have live demos of building immutable pipe...
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...