Welcome!

Blog Feed Post

SecondSync unveils first in-depth analysis of TV chatter on Facebook

  • First in-depth analysis of Facebook social TV data across multiple countries
  • 80% of TV-related chatter on Facebook is generated from mobile devices
  • Most TV-related Facebook activity happens within the show airing

New findings produced by SecondSync - the UK's leading social TV analytics provider - in partnership with Facebook today provides a unique picture of how socially connected consumers in the US, UK and Australia watch TV programmes and engage in social chatter.

With peoples' online activity increasingly switching between devices and Facebook interaction moving to mobile, the report findings will help improve decision-making for brands and marketers around when and how to reach audiences watching TV.

The Watching with Friends: How TV drives conversation on Facebook report draws on aggregated and anonymised data to protect privacy. Key findings from the analysis of real-time patterns and types of engagement include:

  • Real-time interactions: TV-related Facebook interactions happen during the show airing.
  • Widespread reach: The scale of TV-related chatter seen on Facebook corresponds to the broad reach of the social network. Shows such as the Sound of Music Live and Breaking Bad generate 7.34 million and 4.47 million audience interactions respectively.
  • Mobile engagement: 80% of TV-related chatter on Facebook is generated from mobile devices.
  • Multiple interaction opportunities. Posts are most closely aligned to real-time TV 'events'; the bulk of TV conversations are contained in Comments; Likes have a long tail of engagement.

The findings indicate opportunities available for brands and marketers to deliver relevant content, informed by real-time insight around peoples' behaviour on Facebook.

Andy Littledale, Managing Director of SecondSync, said:
"This is the biggest release of Facebook social TV data to date. Our analysis, using SecondSync's social listening technology and social TV expertise, provides an additional perspective on social TV behaviour, one that draws on Facebook's rich demographics and broad reach. We are looking forward to working with Facebook to bring this data to market, initially in the UK and US."

Fred Leach, Facebook's Head of Measurement R&D and Partnerships, said:
"The Watching with Friends paper offers a fascinating insight into how people use Facebook to talk about TV, offering a first glimpse into the scale and longevity of discussion before, during, and after the broadcast. This has valuable marketing implications, demonstrating trends by demographic and how mobile has become the key method of engagement. Marketers have been asking us for these insights, and we look forward to working with SecondSync to showcase more in this area"

Julie DeTraglia, Senior Vice President, Digital and Broadcast Marketing Research, NBCUniversal, said:
"In recent years, tracking TV-related social media conversations has become an important component of our audience research. However, up until now we had no visibility into the ways people were engaging with our shows on Facebook, a broad social platform with tremendous scale. Having access to this new data will allow us to plan our social strategy more effectively and potentially help us understand how social conversations may affect ratings."

The report, Watching With Friends: How TV drives conversation on Facebook, is available here: www.secondsync.com

ENDS

Notes for Editors:
SecondSync is the UK's leading social TV analytics provider, combining expert knowledge of the social TV landscape with comprehensive data presented through an innovative web-based analytics application and API. Clients include: BBC, ITV, Channel 4, Channel 5, UKTV, Shine, AMV BBDO, Mediacom, Carat and Vizeum.

For further information, please contact:

Cathy White t: 020 7033 8941
[email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to max...
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...