Welcome!

News Feed Item

Operative Brings Its Ad Operations Expertise to the Nordics with Talentum Sweden Deal

- Top Publishing Group Selects Operative to Lead Foray into Digital Media

NEW YORK, Feb. 11, 2014 /PRNewswire/ -- Operative, the premier leader in advertising business management solutions, is proud to announce Talentum Sweden as one of its newest clients. A leading professional development company in the Nordic region, Talentum helps industry practitioners expand their skillsets across a wide array of fields through its media and literature publications, as well as its industry-centric events. Traditionally a print publisher, Talentum is extending its advertising business into digital, impressions-based media and has chosen Operative to help drive this transition due to the company's extensive digital experience and unprecedented reputation in the ad operations space.

(Logo: http://photos.prnewswire.com/prnh/20130416/NY95777LOGO )

"Talentum's primary focus is on publishing and providing relevant insights and information to our professional audience base," said Johan Gahlin, Director of Sales, Talentum. "In order to ensure that we remain committed to this mission, we are relying on Operative to manage our ad operations so that we can concentrate on our core business and provide an all-around favorable experience that meets the needs of both our readers and customers."

Talentum will be working with Operative's Managed Services division, which helps publishers and media businesses meet the increasing demands of the digital advertising industry through technology-enabled services and solutions (from ad trafficking, ad server support, campaign management, troubleshooting, RFP template management, consulting and much more) that enable companies to execute multi-faceted campaigns and scale their business, resulting in streamlined operations, higher campaign accuracy and revenue maximization.  

"Ad operations expertise is the foundation of Operative, and we're looking forward to working with Talentum Sweden during this important period in the company's growth," said Don Amboyer, Managing Director, Operative. "Through our Managed Services team, Talentum will achieve the scalability and efficiency required to introduce and run its digital ad business, without having to distract from the company's focus on its key organizational goals."

About Talentum

Talentum is a publisher and producer of information for professionals, aiming to be the largest and most profitable player in its field in the Nordic countries and other selected markets. Talentum Group's net sales totaled EUR 77.2 million in 2012. Talentum Group employs some 750 people in Finland, Sweden, Denmark, the Baltic countries and Russia. Talentum's medias in Finland are Talouselama, Arvopaperi, Fakta, Tekniikka&Talous, MikroPC, Tietoviikko, Markkinointi & Mainonta, Metallitekniikka, Mediuutiset and Tietokone while in Sweden it publishes Affarsvarlden, Ny Teknik, Dagens Media, Lag&Avtal and Arbetarskydd. Talentum is also the leading publisher of a wide range of legal and professional literature and an instructor in the legal field. Talentum Events is a leading provider of events and training for business management and experts. Talentum Oyj is listed on NASDAQ OMX Helsinki Oy.

About Operative

Since 2001, Operative Media has been committed to driving sales and decreasing expenses for media companies through its cloud-software solutions and outsourced services. Operative recognizes that media sales grow more complex each year, and companies that use Operative to harness these challenges, generally see significant growth in revenue, pricing and turn-around time while reducing costs, error rates and inefficiencies. Operative's leading client base is responsible for more than 20% of all global ad sales and includes leading media companies in digital, television, radio and print. To see more about our leading media solutions, please see http://www.operative.com

CONTACT:

Jenn Popovic
[email protected]
+1-212-994-8939

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Security, data privacy, reliability, and regulatory compliance are critical factors when evaluating whether to move business applications from in-house, client-hosted environments to a cloud platform. Quality assurance plays a vital role in ensuring that the appropriate level of risk assessment, verification, and validation takes place to ensure business continuity during the migration to a new cloud platform.
"Splunk basically takes machine data and we make it usable, valuable and accessible for everyone. The way that plays in DevOps is - we need to make data-driven decisions to delivering applications," explained Andi Mann, Chief Technology Advocate at Splunk and @DevOpsSummit Conference Chair, in this SYS-CON.tv interview at @DevOpsSummit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captur...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...