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Operative Brings Its Ad Operations Expertise to the Nordics with Talentum Sweden Deal

- Top Publishing Group Selects Operative to Lead Foray into Digital Media

NEW YORK, Feb. 11, 2014 /PRNewswire/ -- Operative, the premier leader in advertising business management solutions, is proud to announce Talentum Sweden as one of its newest clients. A leading professional development company in the Nordic region, Talentum helps industry practitioners expand their skillsets across a wide array of fields through its media and literature publications, as well as its industry-centric events. Traditionally a print publisher, Talentum is extending its advertising business into digital, impressions-based media and has chosen Operative to help drive this transition due to the company's extensive digital experience and unprecedented reputation in the ad operations space.

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"Talentum's primary focus is on publishing and providing relevant insights and information to our professional audience base," said Johan Gahlin, Director of Sales, Talentum. "In order to ensure that we remain committed to this mission, we are relying on Operative to manage our ad operations so that we can concentrate on our core business and provide an all-around favorable experience that meets the needs of both our readers and customers."

Talentum will be working with Operative's Managed Services division, which helps publishers and media businesses meet the increasing demands of the digital advertising industry through technology-enabled services and solutions (from ad trafficking, ad server support, campaign management, troubleshooting, RFP template management, consulting and much more) that enable companies to execute multi-faceted campaigns and scale their business, resulting in streamlined operations, higher campaign accuracy and revenue maximization.  

"Ad operations expertise is the foundation of Operative, and we're looking forward to working with Talentum Sweden during this important period in the company's growth," said Don Amboyer, Managing Director, Operative. "Through our Managed Services team, Talentum will achieve the scalability and efficiency required to introduce and run its digital ad business, without having to distract from the company's focus on its key organizational goals."

About Talentum

Talentum is a publisher and producer of information for professionals, aiming to be the largest and most profitable player in its field in the Nordic countries and other selected markets. Talentum Group's net sales totaled EUR 77.2 million in 2012. Talentum Group employs some 750 people in Finland, Sweden, Denmark, the Baltic countries and Russia. Talentum's medias in Finland are Talouselama, Arvopaperi, Fakta, Tekniikka&Talous, MikroPC, Tietoviikko, Markkinointi & Mainonta, Metallitekniikka, Mediuutiset and Tietokone while in Sweden it publishes Affarsvarlden, Ny Teknik, Dagens Media, Lag&Avtal and Arbetarskydd. Talentum is also the leading publisher of a wide range of legal and professional literature and an instructor in the legal field. Talentum Events is a leading provider of events and training for business management and experts. Talentum Oyj is listed on NASDAQ OMX Helsinki Oy.

About Operative

Since 2001, Operative Media has been committed to driving sales and decreasing expenses for media companies through its cloud-software solutions and outsourced services. Operative recognizes that media sales grow more complex each year, and companies that use Operative to harness these challenges, generally see significant growth in revenue, pricing and turn-around time while reducing costs, error rates and inefficiencies. Operative's leading client base is responsible for more than 20% of all global ad sales and includes leading media companies in digital, television, radio and print. To see more about our leading media solutions, please see


Jenn Popovic
[email protected]

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