Welcome!

News Feed Item

Mindshare Technologies Appoints Gary Topiol as Managing Director, International and Establishes Global Centre of Excellence in the United Kingdom

BIRMINGHAM, England, February 11, 2014 /PRNewswire/ --


  • Topiol to guide the continued international expansion of 'Voice of the Customer' (VoC) leader
  • Global Centre of Excellence builds upon more than 10 years experience in the design and delivery of VoC programs for global brands
  • Nan Russell appointed as Headof Global Centre of Excellence

Mindshare Technologies, a leader in cloud-based Voice of the Customer (VoC) technologies, announced the appointment of Gary Topiol, former Managing Director, EMEA at Empathica, to Managing Director, International for the newly combined entity, and has established a Global Centre of Excellence in the United Kingdom. In this position, Topiol will leverage his 20+ years of experience in market research and the development and execution of global customer experience strategies for FTSE 100 and Fortune 500 companies in formulating VoC programs that meet the demands of consumers and consistently deliver great experiences regardless of geography.

"Under Gary's strategic leadership and direction, Empathica's EMEA business grew by 1000% in just 6 years, with close to 100 new client brands contributing to 40% of Empathica's overall company revenue," said Lonnie Mayne, President of Mindshare Technologies. "This impressive growth is based on both his leadership and his team's true understanding of the market and the customer, which has enabled them to deliver on their promise to help clients leverage their VoC programs to take their customers' experiences to a new and even more impactful level."  

As the leading provider of global VoC, the company announced the establishment of its Global Centre of Excellence in Birmingham, UK. This new Centre of Excellence will support multi-unit brands in delivering multi-market VoC programmes. Mindshare currently supports global brands in 125 countries and 28 languages, helping global multi-unit leaders improve their performance at all phases of their customer engagement.  

"Our Global Centre of Excellence is centred around helping brands improve their customers' experience through VoC programs across locations throughout the world.  A consistent delivery of a multi-market brand experience is a challenge," comments Mayne. "What defines a great customer experience in one country isn't necessarily equivalent in another. Our Global Centre of Excellence will address the challenges associated with putting the customer at the heart of the business in widely different markets, while addressing local customer needs and ensuring global brand consistency."

Nan Russell will head the Global Centre of Excellence, with the support of a highly qualified team of VoC experts with experience in developing and launching multi-market, multi-cultural programs designed to help brands understand their customer experience and drive operational improvements globally.

Russell has more than 25 years of experience in global research design, methodology, and analysis that drives strategic insight, including more than ten years of experience in designing, implementing and supporting multinational, multichannel VoC programs in 75 countries and in 28 languages.  She designed and implemented the first VoC programs ever launched in China, Russia, Japan and Brazil.

"When it comes to creating a global VoC program for a large international brand, it is critical to develop a program that understands what the brand stands for globally, while understanding how this is delivered and valued locally." comments Topiol. "Our team brings the experience and expertise necessary in working with big global brands every day in the development of an effective multi-market approach to the design and implementation of a global business's VoC program ensuring it is mindful of individual countries and their traditions."

In addition to its Global Centre of Excellence, Mindshare will be expanding its international profile with strategic partners with offices throughout EMEA. Each partner office will provide effective local support to the brands it works with throughout the world.

About Mindshare Technologies

Mindshare Technologies is the largest provider of VoC solutions for the food services and retail industries. Using a proprietary customer survey platform, Mindshare collects feedback in real time to help companies retain customers and increase profits. As a full-service partner, Mindshare provides tactical instruction, strategic guidance and customer experience consulting to global brands and multi-unit operators. For more information, visit http://www.mshare.net.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The now mainstream platform changes stemming from the first Internet boom brought many changes but didn’t really change the basic relationship between servers and the applications running on them. In fact, that was sort of the point. In his session at 18th Cloud Expo, Gordon Haff, senior cloud strategy marketing and evangelism manager at Red Hat, will discuss how today’s workloads require a new model and a new platform for development and execution. The platform must handle a wide range of rec...
For years the world's most security-focused and distributed organizations - banks, military/defense agencies, global enterprises - have sought to adopt cloud technologies that can reduce costs, future-proof against data growth, and improve user productivity. The challenges of cloud transformation for these kinds of secure organizations have centered around data security, migration from legacy systems, and performance. In our presentation, we will discuss the notion that cloud computing, properl...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Enterprises are universally struggling to understand where the new tools and methodologies of DevOps fit into their organizations, and are universally making the same mistakes. These mistakes are not unavoidable, and in fact, avoiding them gifts an organization with sustained competitive advantage, just like it did for Japanese Manufacturing Post WWII.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Transformation Abstract Encryption and privacy in the cloud is a daunting yet essential task for both security practitioners and application developers, especially as applications continue moving to the cloud at an exponential rate. What are some best practices and processes for enterprises to follow that balance both security and ease of use requirements? What technologies are available to empower enterprises with code, data and key protection from cloud providers, system administrators, inside...