Welcome!

News Feed Item

Mindshare Technologies Appoints Gary Topiol as Managing Director, International and Establishes Global Centre of Excellence in the United Kingdom

BIRMINGHAM, England, February 11, 2014 /PRNewswire/ --


  • Topiol to guide the continued international expansion of 'Voice of the Customer' (VoC) leader
  • Global Centre of Excellence builds upon more than 10 years experience in the design and delivery of VoC programs for global brands
  • Nan Russell appointed as Headof Global Centre of Excellence

Mindshare Technologies, a leader in cloud-based Voice of the Customer (VoC) technologies, announced the appointment of Gary Topiol, former Managing Director, EMEA at Empathica, to Managing Director, International for the newly combined entity, and has established a Global Centre of Excellence in the United Kingdom. In this position, Topiol will leverage his 20+ years of experience in market research and the development and execution of global customer experience strategies for FTSE 100 and Fortune 500 companies in formulating VoC programs that meet the demands of consumers and consistently deliver great experiences regardless of geography.

"Under Gary's strategic leadership and direction, Empathica's EMEA business grew by 1000% in just 6 years, with close to 100 new client brands contributing to 40% of Empathica's overall company revenue," said Lonnie Mayne, President of Mindshare Technologies. "This impressive growth is based on both his leadership and his team's true understanding of the market and the customer, which has enabled them to deliver on their promise to help clients leverage their VoC programs to take their customers' experiences to a new and even more impactful level."  

As the leading provider of global VoC, the company announced the establishment of its Global Centre of Excellence in Birmingham, UK. This new Centre of Excellence will support multi-unit brands in delivering multi-market VoC programmes. Mindshare currently supports global brands in 125 countries and 28 languages, helping global multi-unit leaders improve their performance at all phases of their customer engagement.  

"Our Global Centre of Excellence is centred around helping brands improve their customers' experience through VoC programs across locations throughout the world.  A consistent delivery of a multi-market brand experience is a challenge," comments Mayne. "What defines a great customer experience in one country isn't necessarily equivalent in another. Our Global Centre of Excellence will address the challenges associated with putting the customer at the heart of the business in widely different markets, while addressing local customer needs and ensuring global brand consistency."

Nan Russell will head the Global Centre of Excellence, with the support of a highly qualified team of VoC experts with experience in developing and launching multi-market, multi-cultural programs designed to help brands understand their customer experience and drive operational improvements globally.

Russell has more than 25 years of experience in global research design, methodology, and analysis that drives strategic insight, including more than ten years of experience in designing, implementing and supporting multinational, multichannel VoC programs in 75 countries and in 28 languages.  She designed and implemented the first VoC programs ever launched in China, Russia, Japan and Brazil.

"When it comes to creating a global VoC program for a large international brand, it is critical to develop a program that understands what the brand stands for globally, while understanding how this is delivered and valued locally." comments Topiol. "Our team brings the experience and expertise necessary in working with big global brands every day in the development of an effective multi-market approach to the design and implementation of a global business's VoC program ensuring it is mindful of individual countries and their traditions."

In addition to its Global Centre of Excellence, Mindshare will be expanding its international profile with strategic partners with offices throughout EMEA. Each partner office will provide effective local support to the brands it works with throughout the world.

About Mindshare Technologies

Mindshare Technologies is the largest provider of VoC solutions for the food services and retail industries. Using a proprietary customer survey platform, Mindshare collects feedback in real time to help companies retain customers and increase profits. As a full-service partner, Mindshare provides tactical instruction, strategic guidance and customer experience consulting to global brands and multi-unit operators. For more information, visit http://www.mshare.net.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...