Welcome!

News Feed Item

Mindshare Technologies Appoints Gary Topiol as Managing Director, International and Establishes Global Centre of Excellence in the United Kingdom

Mindshare Technologies, a leader in cloud-based Voice of the Customer (VoC) technologies, announced the appointment of Gary Topiol, former Managing Director, EMEA at Empathica, to Managing Director, International for the newly combined entity, and has established a Global Centre of Excellence in the United Kingdom. In this position, Topiol will leverage his 20+ years of experience in market research and the development and execution of global customer experience strategies for FTSE 100 and Fortune 500 companies in formulating VoC programs that meet the demands of consumers and consistently deliver great experiences regardless of geography.

“Under Gary’s strategic leadership and direction, Empathica’s EMEA business grew by 1000% in just six years, with close to 100 new client brands contributing to 40% of Empathica’s overall company revenue,” said Lonnie Mayne, President of Mindshare Technologies. “This impressive growth is based on both his leadership and his team’s true understanding of the market and the customer, which has enabled them to deliver on their promise to help clients leverage their VoC programs to take their customers’ experiences to a new and even more impactful level.”

As the leading provider of global VoC, the company announced the establishment of its Global Centre of Excellence in Birmingham, UK. This new Centre of Excellence will support multi-unit brands in delivering multi-market VoC programs. Mindshare currently supports global brands in 125 countries and 28 languages, helping global multi-unit leaders improve their performance at all phases of their customer engagement.

“Our Global Centre of Excellence is centered around helping brands improve their customers’ experience through VoC programs across locations throughout the world. A consistent delivery of a multi-market brand experience is a challenge,” comments Mayne. “What defines a great customer experience in one country isn’t necessarily equivalent in another. Our Global Centre of Excellence will address the challenges associated with putting the customer at the heart of the business in widely different markets, while addressing local customer needs and ensuring global brand consistency.”

Nan Russell will head the Global Centre of Excellence, with the support of a highly qualified team of VoC experts with experience in developing and launching multi-market, multi-cultural programs designed to help brands understand their customer experience and drive operational improvements globally.

Russell has more than 25 years of experience in global research design, methodology, and analysis that drives strategic insight, including more than 10 years of experience in designing, implementing and supporting multinational, multichannel VoC programs in 75 countries and in 28 languages. She designed and implemented the first VoC programs ever launched in China, Russia, Japan and Brazil.

“When it comes to creating a global VoC program for a large international brand, it is critical to develop a program that understands what the brand stands for globally, while understanding how this is delivered and valued locally,” comments Topiol. “Our team brings the experience and expertise necessary in working with big global brands every day in the development of an effective multi-market approach to the design and implementation of a global business’s VoC program ensuring it is mindful of individual countries and their traditions.”

In addition to its Global Centre of Excellence, Mindshare will be expanding its international profile with strategic partners with offices throughout EMEA. Each partner office will provide effective local support to the brands it works with throughout the world.

About Mindshare Technologies

Mindshare Technologies is the largest provider of VoC solutions for the food services and retail industries. Using a proprietary customer survey platform, Mindshare collects feedback in real time to help companies retain customers and increase profits. As a full-service partner, Mindshare provides tactical instruction, strategic guidance and customer experience consulting to global brands and multi-unit operators. For more information, visit www.mshare.net.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, will draw upon their own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He will also discuss the implementation of microservices in data and applicat...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
As you respond to increasing requests for new analytics, you need fast and flexible technology in your arsenal so that you can deploy the right workload to the right platform for the need at hand. Do you need self-service and fast time to value? Do you have data and application control and privacy needs, along with strict SLAs to meet? IBM dashDB™ is data warehouse technology powered by in-memory computing and in-database analytics that are designed for fast results, scalability and more.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
The paradigm has shifted. A Gartner survey shows that 43% of organizations are using or plan to implement the Internet of Things in 2016. However, not just a handful of companies are still using the old-style ad-hoc trial-and-error ways, unaware of the critical barriers, paint points, traps, and hidden roadblocks. How can you become a winner? In his session at @ThingsExpo, Tony Shan will present a methodical approach to guide the holistic adoption and enablement of IoT implementations. This ov...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...