Welcome!

News Feed Item

Mindshare Technologies Appoints Gary Topiol as Managing Director, International and Establishes Global Centre of Excellence in the United Kingdom

Mindshare Technologies, a leader in cloud-based Voice of the Customer (VoC) technologies, announced the appointment of Gary Topiol, former Managing Director, EMEA at Empathica, to Managing Director, International for the newly combined entity, and has established a Global Centre of Excellence in the United Kingdom. In this position, Topiol will leverage his 20+ years of experience in market research and the development and execution of global customer experience strategies for FTSE 100 and Fortune 500 companies in formulating VoC programs that meet the demands of consumers and consistently deliver great experiences regardless of geography.

“Under Gary’s strategic leadership and direction, Empathica’s EMEA business grew by 1000% in just six years, with close to 100 new client brands contributing to 40% of Empathica’s overall company revenue,” said Lonnie Mayne, President of Mindshare Technologies. “This impressive growth is based on both his leadership and his team’s true understanding of the market and the customer, which has enabled them to deliver on their promise to help clients leverage their VoC programs to take their customers’ experiences to a new and even more impactful level.”

As the leading provider of global VoC, the company announced the establishment of its Global Centre of Excellence in Birmingham, UK. This new Centre of Excellence will support multi-unit brands in delivering multi-market VoC programs. Mindshare currently supports global brands in 125 countries and 28 languages, helping global multi-unit leaders improve their performance at all phases of their customer engagement.

“Our Global Centre of Excellence is centered around helping brands improve their customers’ experience through VoC programs across locations throughout the world. A consistent delivery of a multi-market brand experience is a challenge,” comments Mayne. “What defines a great customer experience in one country isn’t necessarily equivalent in another. Our Global Centre of Excellence will address the challenges associated with putting the customer at the heart of the business in widely different markets, while addressing local customer needs and ensuring global brand consistency.”

Nan Russell will head the Global Centre of Excellence, with the support of a highly qualified team of VoC experts with experience in developing and launching multi-market, multi-cultural programs designed to help brands understand their customer experience and drive operational improvements globally.

Russell has more than 25 years of experience in global research design, methodology, and analysis that drives strategic insight, including more than 10 years of experience in designing, implementing and supporting multinational, multichannel VoC programs in 75 countries and in 28 languages. She designed and implemented the first VoC programs ever launched in China, Russia, Japan and Brazil.

“When it comes to creating a global VoC program for a large international brand, it is critical to develop a program that understands what the brand stands for globally, while understanding how this is delivered and valued locally,” comments Topiol. “Our team brings the experience and expertise necessary in working with big global brands every day in the development of an effective multi-market approach to the design and implementation of a global business’s VoC program ensuring it is mindful of individual countries and their traditions.”

In addition to its Global Centre of Excellence, Mindshare will be expanding its international profile with strategic partners with offices throughout EMEA. Each partner office will provide effective local support to the brands it works with throughout the world.

About Mindshare Technologies

Mindshare Technologies is the largest provider of VoC solutions for the food services and retail industries. Using a proprietary customer survey platform, Mindshare collects feedback in real time to help companies retain customers and increase profits. As a full-service partner, Mindshare provides tactical instruction, strategic guidance and customer experience consulting to global brands and multi-unit operators. For more information, visit www.mshare.net.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to o...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Developers want to create better apps faster. Static clouds are giving way to scalable systems, with dynamic resource allocation and application monitoring. You won't hear that chant from users on any picket line, but helping developers to create better apps faster is the mission of Lee Atchison, principal cloud architect and advocate at New Relic Inc., based in San Francisco. His singular job is to understand and drive the industry in the areas of cloud architecture, microservices, scalability ...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTred processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.