Welcome!

News Feed Item

Aerva Powers Global HTC Digital Campaign to Bring "Beautiful" Crowdsourced Photos to Times Square

Consumers Worldwide Submit Over 54,000 Images in Multi-Faceted Times Square Photo Sweepstakes for a Chance to Win a 24K Gold Plated HTC One(R)

CAMBRIDGE, MA -- (Marketwired) -- 02/11/14 -- Aerva, a leading solution provider for integrating social media and user-generated content into marketing campaigns, announced today that it partnered with HTC in a very successful global social and digital media campaign promoting the highly rated HTC One during the holiday season. Using the theme of "beautiful" which pays homage to the HTC One's design, the campaign allowed participants to have their photo posted on a Times Square billboard and then receive an image of their photo in iconic Times Square as a digital keepsake.

"This campaign gave us a very unique and visible way to engage consumers directly while highlighting what we believe is the most beautiful smartphone on the market today," said Ben Ho, Chief Marketing Officer of HTC. "Aerva's platform enabled us to harness consumer enthusiasm for the HTC One across five key markets in an interactive and innovative way."

Working in conjunction with HTC's marketing and agency teams, Aerva powered the 11-week campaign through the Aerva platform across the US, UK, China, Hong Kong and Taiwan. Over the course of the campaign, users submitted over 54,000 "Beautiful" photos via social media (Twitter, Weibo and Wiexin), email and through HTC's website. Once moderated, approved photos were displayed on a Times Square billboard and posted to HTC.com, while a Digital Keepsake (digital image of the consumer's photo displayed on the billboard) was sent back to the submitter. The campaign covered such high-traffic times as the holiday season, including New Year's Eve, and Super-Bowl festivities in New York City.

Aerva's reporting and analytics platform allowed HTC to grant prizes within each market and provided HTC with valuable insight on its customers and the campaign's activity. Each market's submissions were entered into regional drawings, where each week one lucky winner was selected to receive and HTC One, with a special drawing around Christmas and New Year's for those winners to receive a 24K gold-plated HTC One phone worth over $2,500.

Aerva's Digital Keepsake capability extended the reach of the campaign and provided real consumer engagement with a shareable photo of their picture displayed in Times Square and a post to the Keepsake Gallery on HTC's website.

"These days, consumers demand cohesive, multichannel branded social experiences that allow them to take part in their brands' story, if they choose," said Sanjay Manandhar, Founder and CEO of Aerva. "This campaign allowed HTC's fans to express themselves creatively, become part of the campaign. We're proud that our platform's ability to seamlessly integrate social media, mobile interactivity and digital displays helped make that happen."

Images are available: http://aerva.com/presscenter.php

About Aerva
Aerva's marketing technology software platform helps brands and agencies engage customers one-on-one by incorporating interactivity into their multi-channel campaigns. This SaaS platform integrates social and user-generated content across clients' Paid, Owned and Earned media channels, to provide a cohesive and engaging personal brand experience for consumers. Aerva's platforms offer a suite of software and services for creating, managing, delivering compelling content and experiences across digital media channels. Recent clients include Taco Bell, Beats by Dre, P&G, and Viacom. Aerva was born out of MIT and raised in Cambridge's Central Square. For more information visit www.aerva.com.

About HTC
Founded in 1997, HTC Corporation (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC's portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Press Contact:
Erica Zeidenberg
(925) 631-0553
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...