Welcome!

News Feed Item

Workforce 'Digital Chatter' Puts International Businesses at Risk

LONDON, February 11, 2014 /PRNewswire/ --

With company brands now being defined by employee 'digital chatter', new report finds only 37% of today's workforce is appropriately skilled

KEY STATISTICS:

  • 84% of respondents feel social media has changed the nature of communications
  • 83% see social media increasing in importance in the next three years
  • However, only 37% of the current workforce has the language and social media skills needed for the digital age

Although four fifths (84%) of business professionals think social media has changed the nature of communications, only a third (37%) of today's workforce have the English language skills required to communicate effectively through digital channels, according to a report published today by leading academic Professor Michael Hulme and Education First Corporate Language Learning Solutions (EF CLLS)*. Leading the way in providing a positive digital communications experience are a young, motivated demographic - the "Linguarati".  These employees have the level of English language proficiency and digital know-how to communicate effectively on social media and are eager to improve their skills.

Commenting on the findings of the report, Andy Bailey, CMO of EF CLLS, said: "Social media has radically changed the way that customers interact with brands, and businesses need to ensure they have the caliber of workforce to respond to that change."

Professor Hulme added "businesses should train the many, not the few.  If you train only the Linguarati you will have areas of weakness. Failing to take advantage of many employees' appetite to improve their language skills could affect the international competitiveness and global brand of your business."

Digital and social media have come to dominate communications at both a personal and professional level. The report found that 82% of all employees are now using social media to some extent at work. This shift represents a new risk for businesses given the 'permanent footprint' of digital communication, and the greater opportunity for miscommunication that social media allows. Even employees' personal conversations can be traced back to their place of work through information published on Facebook or LinkedIn profile pages.

The report coins the term Reputational Resource to describe the sum of the digital conversations a business has with the outside world. The strength of this resource is dependent on the English language and digital communication skills of its employees.  Those employees who pose the greatest risk to a business' Reputational Resource were those who are very active on social media, yet have very low English proficiency, termed the 'Loose Cannons'.

According to the research, businesses should be looking to the Linguarati as the example to help boost the global brand of their business through engaging customers in positive digital communications. The Linguarati are young, connected both online and offline and committed to further improving their language skills despite being fluent in English.

However, whilst a significant 85% of employees aspire to improve their English language skills, a mere 46% of companies are currently supporting these ambitions through the provision of language training. This trend needs to be rectified for organisations to regain control of their global brands and manage their reputations online effectively.

There are four key ways businesses can rectify the current employee skills gap, according to the report. Businesses must face up to hyper-connectivity by being capable of representing themselves in English across many different types of media. They must also support staff members who are reticent to improve their skills by encouraging all staff levels to be personally 'market ready' as part of their career development. Businesses should develop English language skills appropriate for the digital world, and not keep the digital and social media skills separate. Finally, they should offer learning opportunities tailored to individual learning styles.

For further information visit: http://www.linguarati.com

*About the report

The paper draws on a number of sources and is authored by Professor Michael Hulme from the Social Futures Observatory. Supporting material is drawn from a wider range of academic, commercial and public sources, including the international research study undertaken by Redshift Research. The study polled 1,023 business professionals across 10 countries. All of those surveyed were business people with decision making responsibilities, working in large organisations who had at least some level of contact with people working overseas as part of their job.    

About EF Corporate Language Learning Solutions

EF Corporate Language Learning Solutions, an EF Education First company, is the world leader in corporate language training for multinational businesses and public sector organizations. Over 1,500 organizations and 20 million students worldwide have put their trust in us for a reason - we have proven time and again that our training solutions generate real results. With a worldwide network of offices in over 50 countries, executive language institutes in Cambridge, UK and Boston, USA and the world's most advanced online, on-demand language school, EF CLLS provides the highest returns on language training investments.  Currently, EF is the Official Language Training Supplier of the Sochi 2014 Winter Olympics and served as the Official Language Training Supplier of the Beijing 2008 Olympic Games.

For more information on EF Corporate Language Learning Solutions please visit: http://www.ef.com/corporate

Contact: Sarah Newcombe +44(0)207-341-8500

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to ma...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.