|By PR Newswire||
|February 11, 2014 05:01 AM EST||
LONDON, February 11, 2014 /PRNewswire/ --
With company brands now being defined by employee 'digital chatter', new report finds only 37% of today's workforce is appropriately skilled
- 84% of respondents feel social media has changed the nature of communications
- 83% see social media increasing in importance in the next three years
- However, only 37% of the current workforce has the language and social media skills needed for the digital age
Although four fifths (84%) of business professionals think social media has changed the nature of communications, only a third (37%) of today's workforce have the English language skills required to communicate effectively through digital channels, according to a report published today by leading academic Professor Michael Hulme and Education First Corporate Language Learning Solutions (EF CLLS)*. Leading the way in providing a positive digital communications experience are a young, motivated demographic - the "Linguarati". These employees have the level of English language proficiency and digital know-how to communicate effectively on social media and are eager to improve their skills.
Commenting on the findings of the report, Andy Bailey, CMO of EF CLLS, said: "Social media has radically changed the way that customers interact with brands, and businesses need to ensure they have the caliber of workforce to respond to that change."
Professor Hulme added "businesses should train the many, not the few. If you train only the Linguarati you will have areas of weakness. Failing to take advantage of many employees' appetite to improve their language skills could affect the international competitiveness and global brand of your business."
Digital and social media have come to dominate communications at both a personal and professional level. The report found that 82% of all employees are now using social media to some extent at work. This shift represents a new risk for businesses given the 'permanent footprint' of digital communication, and the greater opportunity for miscommunication that social media allows. Even employees' personal conversations can be traced back to their place of work through information published on Facebook or LinkedIn profile pages.
The report coins the term Reputational Resource to describe the sum of the digital conversations a business has with the outside world. The strength of this resource is dependent on the English language and digital communication skills of its employees. Those employees who pose the greatest risk to a business' Reputational Resource were those who are very active on social media, yet have very low English proficiency, termed the 'Loose Cannons'.
According to the research, businesses should be looking to the Linguarati as the example to help boost the global brand of their business through engaging customers in positive digital communications. The Linguarati are young, connected both online and offline and committed to further improving their language skills despite being fluent in English.
However, whilst a significant 85% of employees aspire to improve their English language skills, a mere 46% of companies are currently supporting these ambitions through the provision of language training. This trend needs to be rectified for organisations to regain control of their global brands and manage their reputations online effectively.
There are four key ways businesses can rectify the current employee skills gap, according to the report. Businesses must face up to hyper-connectivity by being capable of representing themselves in English across many different types of media. They must also support staff members who are reticent to improve their skills by encouraging all staff levels to be personally 'market ready' as part of their career development. Businesses should develop English language skills appropriate for the digital world, and not keep the digital and social media skills separate. Finally, they should offer learning opportunities tailored to individual learning styles.
For further information visit: http://www.linguarati.com
*About the report
The paper draws on a number of sources and is authored by Professor Michael Hulme from the Social Futures Observatory. Supporting material is drawn from a wider range of academic, commercial and public sources, including the international research study undertaken by Redshift Research. The study polled 1,023 business professionals across 10 countries. All of those surveyed were business people with decision making responsibilities, working in large organisations who had at least some level of contact with people working overseas as part of their job.
About EF Corporate Language Learning Solutions
EF Corporate Language Learning Solutions, an EF Education First company, is the world leader in corporate language training for multinational businesses and public sector organizations. Over 1,500 organizations and 20 million students worldwide have put their trust in us for a reason - we have proven time and again that our training solutions generate real results. With a worldwide network of offices in over 50 countries, executive language institutes in Cambridge, UK and Boston, USA and the world's most advanced online, on-demand language school, EF CLLS provides the highest returns on language training investments. Currently, EF is the Official Language Training Supplier of the Sochi 2014 Winter Olympics and served as the Official Language Training Supplier of the Beijing 2008 Olympic Games.
For more information on EF Corporate Language Learning Solutions please visit: http://www.ef.com/corporate
Contact: Sarah Newcombe +44(0)207-341-8500
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Sep. 29, 2016 09:30 AM EDT Reads: 624
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Sep. 29, 2016 09:30 AM EDT Reads: 388
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Sep. 29, 2016 09:30 AM EDT Reads: 3,203
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Sep. 29, 2016 09:30 AM EDT Reads: 4,437
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
Sep. 29, 2016 09:15 AM EDT Reads: 2,692
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, showed how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningful f...
Sep. 29, 2016 09:00 AM EDT Reads: 2,792
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Sep. 29, 2016 09:00 AM EDT Reads: 4,161
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Sep. 29, 2016 08:30 AM EDT Reads: 2,457
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Sep. 29, 2016 08:15 AM EDT Reads: 2,140
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
Sep. 29, 2016 08:00 AM EDT Reads: 2,089
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Sep. 29, 2016 08:00 AM EDT Reads: 2,710
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Sep. 29, 2016 08:00 AM EDT Reads: 2,689
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...
Sep. 29, 2016 07:15 AM EDT Reads: 1,733
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
Sep. 29, 2016 07:00 AM EDT Reads: 2,944
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Sep. 29, 2016 07:00 AM EDT Reads: 3,489