Welcome!

News Feed Item

Campaigner(R) Salutes U.S. Presidents, Pulls Presidential Wisdom to Help Email Marketers Succeed

Know Your Constituents, Kiss Babies and Segment Messages to Make Customers Pledge Allegiance to Your Company

LOS ANGELES, CA -- (Marketwired) -- 02/11/14 -- In honor of the 129th Presidents Day to be celebrated next week, Campaigner®, the email marketing brand of j2 Global, Inc. (NASDAQ: JCOM), has elected to release historic email marketing revelations from honored leaders throughout American history. Dating back to 1789 from our first U.S. President, George Washington, to our current commander-in-chief, our country's leaders have bestowed valued marketing lessons upon our great nation without even realizing it.

Our past presidents had the skills to be influential in today's email marketing industry. According to a recent consumer survey conducted by Campaigner Email Marketing, 21 percent of survey respondents believe that if all former presidents were in the workforce today, Bill Clinton could be named the "Great Email Marketing Communicator." Our 35th President, John F. Kennedy also received high praise, as 32 percent of respondents believe that of the presidents listed in the survey, he could have created the most inspirational email campaign. Additionally, 33 percent of respondents would choose Kennedy, based on past campaign creativity and marketing effectiveness, to lead their marketing team to success.

Most email marketing campaigns lack colorful fireworks or a strong national anthem and seem stoic and impersonal. If not carefully improved, this could result in decreased customer interaction, click through rates and possibly a lost election. Though times have changed over the last 200 years, one thing remains constant: Presidents throughout time have championed strategies that are still applicable to business today.

"It's amazing that these visionaries from centuries ago can still provide guidance and inspiration that is relevant today," said Seamas Egan, Manager of Revenue Operations at Campaigner. "Consistent and segmented messaging, optimal planning and fostering loyalty are just some of the gems these leaders have provided us throughout the years, and businesses would be wise to embrace them."

Following the footsteps of our country's greatest leaders, Campaigner has developed its Presidential Guide to Email Marketing, including five tips from our nation's most respected leaders, both past and present:

1. Run a Crafty Campaign
Strategy and preparation are key elements of success to any campaign -- from presidential to email marketing. President George Washington once said, "To be prepared for war is one of the most effective means of preserving peace." Optimal testing and planning is the key to a successful email marketing campaign. Prepare your plan of attack at least one month (preferably two) in advance, with extensive details. The plan should include a calendar and map of how to get from "Point A" to "Point B" in a set period of time, as well as strategy notes that outline your tactics to win each battle.

2. Eliminate Swing Votes: Identify and Segment Your Constituents
Franklin D. Roosevelt famously said, "If you treat people right they will treat you right...ninety percent of the time." It's important to understand your audiences and what messages they will welcome and identify with. By segmenting your lists, you will ensure the best possible content is going to the right people: A Democratic campaign is going to be vastly different than a Republican campaign because they are very different audiences. Web content and structure also require segmentation, as you don't want to send a CEO to a landing page designed for marketing managers. If executed properly and strategically, segmentation will ensure your constituents remain in your camp and not turn into swing voters.

3. Kiss the Baby! Make Them Pledge Allegiance to Your Company
Both politicians and email marketers alike understand the value of "entertaining." Abraham Lincoln knew it, as he said, "I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts, and beer." Customers love to see (and feel) the love: Get to know your clients and test new ways to sell to them based on this understanding. Start small by changing your subject lines and button colors. Once you are comfortable with minor changes, start expanding your horizons: Try different A/B split testing with dynamic content or new pictures to see what resonates with customers. Get that loyalty secured so your customers pledge allegiance to you!

4. Stand at Attention: Incite Your Customers to Act
Bill Clinton said, "Being president is like running a cemetery: You've got a lot of people under you and nobody's listening." In this case silence is not golden -- encourage your customers to stand up and take action alongside you. Provide solid, relevant content with a call-to-action in your email campaigns and in all of your social media interactions. If you have an outstanding newsletter but no call-to-action, the content may be ignored or worse, people may unsubscribe. Make it second nature for your audiences to cast their vote with "click" or "sign up here."

5. Keep an Eye on Your Audience: Know What They Want to Hear
While appearing on the Letterman Show, President Barack Obama responded to future election plans with a quick reference to, "Vice President Oprah." Like the president, you've got to keep your eyes and ears open to understand your audience and communicate with them effectively and with a sense of humor. Identify what interests your audience and keep them engaged -- feel free to elicit feedback from them so you can adjust your strategy in order to deliver news and deals that they want to receive.

Take these tips from the United State's most prolific leaders, and you can be as successful in your role as they were in theirs.

To see an infographic related to this press release please visit http://www.campaigner.com/solutions/infographics/pdf/presidents-infographic.pdf

About the Presidents Day Email Marketing Survey Commissioned by Campaigner
The survey (http://www.campaigner.com/survey/results/201401.pdf) was commissioned by Campaigner using Google Consumer Surveys between January 23 and January 26, 2014. Each question sampled at least 300 unique, randomly sampled Internet users across the Google Consumer Surveys publisher group, who identified themselves as consumers. The average margin of error is +/- 2.7%.

About Campaigner®
Campaigner sales and marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting with their customers quickly, simply and affordably. Features include professional email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is a brand and registered trademark of j2 Global Canada, Inc., an affiliate of j2 Global, Inc. (NASDAQ: JCOM) Learn more and visit Campaigner at www.campaigner.com.

About j2 Global™
j2 Global, Inc. (NASDAQ: JCOM) and its affiliates provide Internet services through their two divisions: Business Cloud Services and Digital Media. The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications and CRM solutions. It markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, CampaignerCRM™, KeepItSafe®, and Onebox® and operates a messaging network spanning 49 countries on six continents. The Digital Media Division, created with j2 Global's November 2012 acquisition of Ziff Davis, Inc., offers trusted news and reviews of technology products on its web properties, which include PCMag.com, ExtremeTech.com, ComputerShopper.com, Toolbox.com and Geek.com. The Digital Media Division also operates BuyerBase®, an advanced ad-targeting platform; LogicBuy.com, a leading provider of online deals; and Ziff Davis B2B, a leading provider of research to enterprise buyers and leads to IT vendors. As of December 31, 2012, j2 Global had achieved 17 consecutive fiscal years of revenue growth. For more information about j2 Global, please visit http://www.j2global.com.

PDF Attachment Available: http://media.marketwire.com/attachments/201402/222864_CampaignerSalutesU.S.PresidentsPullsPresidentialWisdomtoHelpEmailMarketersSucceed.pub.pdf

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2515521

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, will give users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion w...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
SYS-CON Events announced today that FalconStor Software® Inc., a 15-year innovator of software-defined storage solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. FalconStor Software®, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged, hardware-agnostic, software-defined storage and data services platform. Its flagship solution FreeStor®, utilizes a horizonta...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
SYS-CON Events announced today that (ISC)²® (“ISC-squared”) will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Two leading non-profits focused on cloud and information security, (ISC)² and Cloud Security Alliance (CSA), developed the Certified Cloud Security Professional (CCSP) certification to address the increased demand for cloud security expertise due to rapid growth in cloud. Recently named “The Next...
The Art of DevOps provides a fun overview to help teams understand DevOps. Written in the style of the famous 6th century Chinese manuscript “The Art of War,” this eBook describes DevOps in the form of a mission to continuously deliver assets to the operational battlegrounds safely, securely, and quickly. It’s a fun read with valuable insights.