|By Marketwired .||
|February 11, 2014 06:03 AM EST||
LOS ANGELES, CA -- (Marketwired) -- 02/11/14 -- In honor of the 129th Presidents Day to be celebrated next week, Campaigner®, the email marketing brand of j2 Global, Inc. (NASDAQ: JCOM), has elected to release historic email marketing revelations from honored leaders throughout American history. Dating back to 1789 from our first U.S. President, George Washington, to our current commander-in-chief, our country's leaders have bestowed valued marketing lessons upon our great nation without even realizing it.
Our past presidents had the skills to be influential in today's email marketing industry. According to a recent consumer survey conducted by Campaigner Email Marketing, 21 percent of survey respondents believe that if all former presidents were in the workforce today, Bill Clinton could be named the "Great Email Marketing Communicator." Our 35th President, John F. Kennedy also received high praise, as 32 percent of respondents believe that of the presidents listed in the survey, he could have created the most inspirational email campaign. Additionally, 33 percent of respondents would choose Kennedy, based on past campaign creativity and marketing effectiveness, to lead their marketing team to success.
Most email marketing campaigns lack colorful fireworks or a strong national anthem and seem stoic and impersonal. If not carefully improved, this could result in decreased customer interaction, click through rates and possibly a lost election. Though times have changed over the last 200 years, one thing remains constant: Presidents throughout time have championed strategies that are still applicable to business today.
"It's amazing that these visionaries from centuries ago can still provide guidance and inspiration that is relevant today," said Seamas Egan, Manager of Revenue Operations at Campaigner. "Consistent and segmented messaging, optimal planning and fostering loyalty are just some of the gems these leaders have provided us throughout the years, and businesses would be wise to embrace them."
Following the footsteps of our country's greatest leaders, Campaigner has developed its Presidential Guide to Email Marketing, including five tips from our nation's most respected leaders, both past and present:
1. Run a Crafty Campaign
Strategy and preparation are key elements of success to any campaign -- from presidential to email marketing. President George Washington once said, "To be prepared for war is one of the most effective means of preserving peace." Optimal testing and planning is the key to a successful email marketing campaign. Prepare your plan of attack at least one month (preferably two) in advance, with extensive details. The plan should include a calendar and map of how to get from "Point A" to "Point B" in a set period of time, as well as strategy notes that outline your tactics to win each battle.
2. Eliminate Swing Votes: Identify and Segment Your Constituents
Franklin D. Roosevelt famously said, "If you treat people right they will treat you right...ninety percent of the time." It's important to understand your audiences and what messages they will welcome and identify with. By segmenting your lists, you will ensure the best possible content is going to the right people: A Democratic campaign is going to be vastly different than a Republican campaign because they are very different audiences. Web content and structure also require segmentation, as you don't want to send a CEO to a landing page designed for marketing managers. If executed properly and strategically, segmentation will ensure your constituents remain in your camp and not turn into swing voters.
3. Kiss the Baby! Make Them Pledge Allegiance to Your Company
Both politicians and email marketers alike understand the value of "entertaining." Abraham Lincoln knew it, as he said, "I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts, and beer." Customers love to see (and feel) the love: Get to know your clients and test new ways to sell to them based on this understanding. Start small by changing your subject lines and button colors. Once you are comfortable with minor changes, start expanding your horizons: Try different A/B split testing with dynamic content or new pictures to see what resonates with customers. Get that loyalty secured so your customers pledge allegiance to you!
4. Stand at Attention: Incite Your Customers to Act
Bill Clinton said, "Being president is like running a cemetery: You've got a lot of people under you and nobody's listening." In this case silence is not golden -- encourage your customers to stand up and take action alongside you. Provide solid, relevant content with a call-to-action in your email campaigns and in all of your social media interactions. If you have an outstanding newsletter but no call-to-action, the content may be ignored or worse, people may unsubscribe. Make it second nature for your audiences to cast their vote with "click" or "sign up here."
5. Keep an Eye on Your Audience: Know What They Want to Hear
While appearing on the Letterman Show, President Barack Obama responded to future election plans with a quick reference to, "Vice President Oprah." Like the president, you've got to keep your eyes and ears open to understand your audience and communicate with them effectively and with a sense of humor. Identify what interests your audience and keep them engaged -- feel free to elicit feedback from them so you can adjust your strategy in order to deliver news and deals that they want to receive.
Take these tips from the United State's most prolific leaders, and you can be as successful in your role as they were in theirs.
To see an infographic related to this press release please visit http://www.campaigner.com/solutions/infographics/pdf/presidents-infographic.pdf
About the Presidents Day Email Marketing Survey Commissioned by Campaigner
The survey (http://www.campaigner.com/survey/results/201401.pdf) was commissioned by Campaigner using Google Consumer Surveys between January 23 and January 26, 2014. Each question sampled at least 300 unique, randomly sampled Internet users across the Google Consumer Surveys publisher group, who identified themselves as consumers. The average margin of error is +/- 2.7%.
Campaigner sales and marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting with their customers quickly, simply and affordably. Features include professional email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is a brand and registered trademark of j2 Global Canada, Inc., an affiliate of j2 Global, Inc. (NASDAQ: JCOM) Learn more and visit Campaigner at www.campaigner.com.
About j2 Global
j2 Global, Inc. (NASDAQ: JCOM) and its affiliates provide Internet services through their two divisions: Business Cloud Services and Digital Media. The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications and CRM solutions. It markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, CampaignerCRM, KeepItSafe®, and Onebox® and operates a messaging network spanning 49 countries on six continents. The Digital Media Division, created with j2 Global's November 2012 acquisition of Ziff Davis, Inc., offers trusted news and reviews of technology products on its web properties, which include PCMag.com, ExtremeTech.com, ComputerShopper.com, Toolbox.com and Geek.com. The Digital Media Division also operates BuyerBase®, an advanced ad-targeting platform; LogicBuy.com, a leading provider of online deals; and Ziff Davis B2B, a leading provider of research to enterprise buyers and leads to IT vendors. As of December 31, 2012, j2 Global had achieved 17 consecutive fiscal years of revenue growth. For more information about j2 Global, please visit http://www.j2global.com.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2515521
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 26, 2016 04:30 PM EDT Reads: 2,285
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 26, 2016 04:00 PM EDT Reads: 3,917
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Aug. 26, 2016 03:45 PM EDT Reads: 524
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 26, 2016 03:15 PM EDT Reads: 383
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Aug. 26, 2016 01:30 PM EDT Reads: 3,404
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Aug. 26, 2016 01:00 PM EDT Reads: 1,964
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Aug. 26, 2016 12:30 PM EDT Reads: 619
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Aug. 26, 2016 12:00 PM EDT Reads: 1,903
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Aug. 26, 2016 11:45 AM EDT Reads: 654
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Aug. 26, 2016 11:45 AM EDT Reads: 575
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 26, 2016 11:30 AM EDT Reads: 558
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Aug. 26, 2016 11:20 AM EDT Reads: 333
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
Aug. 26, 2016 11:15 AM EDT Reads: 1,863
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Aug. 26, 2016 10:45 AM EDT Reads: 527
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Aug. 26, 2016 10:30 AM EDT Reads: 1,580