Welcome!

News Feed Item

LeadMD Announces Partnership With Kapost Content Marketing Software

Full-Service Marketing and Sales Consulting Firm Joins Forces With Content Management Platform to Help Marketers Create Content Engines

SCOTTSDALE, AZ -- (Marketwired) -- 02/11/14 -- LeadMD, specialists in marketing automation and CRM consulting services, today announces it will partner with Kapost to provide marketers with a data-driven, results-based content marketing option. The collaboration will join the award-winning lead generation expertise of LeadMD with the leading content marketing technology and insight of Kapost. Now LeadMD customers will be able to view how individual content assets perform and use these insights to inform future decisions around content production, targeting and distribution.

"This platform is simply essential in creating a repeatable content marketing model," said Justin Gray, CEO of LeadMD. "Many marketers are still using simplistic tools like Google Docs and email to collaborate on content, and the result is bland copy, poor visibility across the organization and frustration among sales and marketing teams. The joint offering between LeadMD and Kapost couples software and services, which not only overcomes operational challenges, but also augments the creation process with engaging conversational content and analytical feedback. As a result, our clients experience much more success due to the effective creation of content that was strategically designed and deployed to particularly targeted prospects."

Kapost guides marketers through the content marketing planning stages including approvals and editorial calendars, managing distribution across numerous channels (blogs, video and social) and gathering analytical performance metrics. This powerful technology is enhanced by LeadMD's value proposition of seasoned marketing automation consultants who know what works and what doesn't to bring a new way of putting content creation in context.

As part of the partnership, LeadMD will provide the Kapost platform to all of its extended management level customers on professional plans or greater. LeadMD will also devote extensive resources toward client content marketing. In turn, Kapost will bridge the gap between LeadMD clients and their content needs by offering expertise on operational efficiency and the tie-in to systems like Marketo and Salesforce.com. Since content can be directly published from Kapost, LeadMD customers will be able to use data from the platform to improve their content programs.

"LeadMD is such a great resource for companies who are trying to move away from 'guess and blast' marketing to data-driven marketing that drives revenue," said Toby Murdock, co-founder and CEO of Kapost. "As marketers move toward creating buyer-centric content, Kapost provides an excellent platform for LeadMD to serve the needs of specific buyers at every stage of the cycle -- even if they're spread across teams, regions and disciplines. We connect the process, strategy and technology it takes to build a content factory."

About LeadMD
LeadMD is a full-service marketing and sales consulting firm specializing in conversational marketing and revenue performance management. With deep expertise in Marketo, Salesforce.com and respective integration, LeadMD helps businesses make sense out of marketing automation and increase revenue by developing, streamlining, and maximizing any lead generation program. For more information, visit http://www.leadmd.com & http://navigate.leadmd.com

LeadMD and LeadMD Navigate and associated logos are trademarks of LeadMD, Inc. All other trademarks are the property of their respective owners.

Helpful links
Facebook: www.facebook.com/leadmd
Twitter: @myleadmd
[email protected]

About Kapost
The Kapost Content Marketing Platform enables companies to efficiently produce more compelling content, grow traffic and sales. Kapost's platform features include: the ability to generate quality content ideas, effectively manage the content production and distribution process, drive traffic through influencer relationships and make better decisions from insightful analytics. Customers include: L'Oreal, TripAdvisor, Fortune and The Discovery Channel. Kapost is located in Boulder, CO. Learn more at www.kapost.com and follow them on Twitter @Kapost.

Contact:
Rebecca Hasulak
Ubiquity Public Relations
Email Contact
(323) 902-6855

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your ...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...