Welcome!

News Feed Item

Friend2Friend Launches SocialFusion Hashtag Gallery

Brands Can Now Showcase Multiple Channels of Social Content and Stimulate Greater Social Engagement

PALO ALTO, CA -- (Marketwired) -- 02/11/14 -- Friend2Friend -- a social media marketing technology company whose social engagement solutions are used by more than 150 leading global brands and agencies -- today launched the SocialFusion Hashtag Gallery suite of products.

This new suite of products allows marketers to showcase the best brand and fan-created social content from social networks within a dynamic, customizable gallery. Brands can configure the galleries to stimulate engagement and invite fan-generated content through customized sweepstakes, contests, voting campaigns and other calls to action. The solution also includes an e-commerce component, through which fans can discover and purchase products surfaced through hashtags by fellow fans.

The Hashtag Challenge Facing Brands

Increasingly, brands are embracing the hashtag as a means to coordinate conversations, execute campaigns, and call out for fan content. For example, thirty-eight of this year's Super Bowl TV commercials featured a hashtag, nearly twice as many as last year's game (20), and up from only four during the 2012 game.

However, there are signficant challenges brands face when using hashtags for high-ticket marketing campaigns: first, the content created is extremely ephemeral; and second, there hasn't been an easy way for brands to surface the best hashtagged content created by fans. Brands and agencies have been required to monitor multiple hashtag-compatible social platforms and then sift through that content to pick the best quality for showcasing. Also lacking has been a central place to launch hashtag-powered campaigns across these networks.

The Brand Solution for Harnessing Hashtags

Friend2Friend's SocialFusion Hashtag Gallery offers brands and agencies an extremely simple, yet powerful, "self-serve" system to address these challenges. Available to subscribers of the Friend2Friend Social Engagement Platform the cloud-based platform allows brands and agencies to:

  • Design and configure galleries that draw content from multiple @channel and #hashtag sources on Twitter, Instagram, Facebook and/or YouTube.

  • Choose from a selection of responsive layouts and themes, and then customize the design.

  • Configure the galleries for sweepstakes, contests, and voting campaigns. Marketers can then deploy these campaigns instantly on Facebook, brand microsites and/or websites.

"So far, brands have failed to fully leverage the treasure trove of fan-generated social content to inspire new and more meaningful connections," said Roger Katz, CEO, Friend2Friend. "We're delighted to see our brand and agency partners enjoy this new solution and better utilize social content across platforms in ways that were never possible before."

"Particularly with the outdoors and lifestyle brands we work with, social audiences can be very enthusiastic about engaging their community of fellow fans and the brands they love," said Greg Williams, Partner and Media Director at Backbone Media. "We encourage brands to embrace this engagement by inviting audiences to submit content for other fans to see. Friend2Friend's new Platform tools make this engagement possible."

SmartWool's use of SocialFusion Hashtag Gallery

SmartWool, the outdoor clothing company famous for its SmartWool socks, worked with Friend2Friend on an early deployment of SocialFusion. SmartWool's use of SocialFusion (branded as "SmartWool Fanalog") is deployed on the SmartWool Facebook page and allows the brand to:

  • Categorize fan-created content into browsable galleries by activity (ski, run, bike, etc.) and by product (performance apparel, lifestyle apparel, etc.)

  • Highlight products tried out by the brand's SmartWool "Fan Field Testers"
    Share tagged content instantly to other social networks

  • Tag fan-created content with "Shop It" buttons so that fans can immediately buy the products they see

"We're very fortunate to have passionate fans who routinely tag their favorite SmartWool products in photos, tweets, and posts, and love to share their adventures," said Steve Metcalf, Global Director, Strategic Communications, SmartWool. "What Friend2Friend has created is more than sentiment monitoring. They've given us the ability to aggregate, review and then celebrate that fan interaction -- all in one place -- and then tie it directly to our online store. It's an incredibly powerful tool for our business and for our fans."

For More Information

For a complete overview of Friend2Friend's SocialFusion Hashtag Gallery system, go to the Friend2Friend website. Screenshots are available at: https://www.dropbox.com/sh/4iu5acbr0hwmyk5/IsOpRWuZOt

About Friend2Friend

The Friend2Friend Social Engagement Platform is a brand and agency platform for deploying and managing year-round and short-term promotional marketing campaigns and social audience engagement. The Platform includes tools for social engagement app creation, amplification, moderation and analytics. Friend2Friend has engaged 15 of the top 50 (Interbrand) global brands, and its US client base includes Universal Pictures, Nickelodeon, Budweiser, Intel, Microsoft, Samsung, Pepsi, Hyundai and Siemens among others. In addition, the company has a vibrant European customer base that includes Calvin Klein, IKEA, Estrella Galicia, Lays, Volkswagen, FC Barcelona/Nike, Real Madrid, Jack Daniels, Bacardi and Sanitas, all serviced out of its Barcelona office. In 2013, the Friend2Friend became LinkedIn's (LNKD) leading global Certified Developer Partner for brand engagement -- delivering more engagement solutions for LinkedIn brand partners than any other company worldwide.

Friend2Friend has offices in Palo Alto, New York, and Barcelona. Learn more at http://www.friend2friend.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
For far too long technology teams have lived in siloes. Not only physical siloes, but cultural siloes pushed by competing objectives. This includes informational siloes where business users require one set of data and tech teams require different data. DevOps intends to bridge these gaps to make tech driven operations more aligned and efficient.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors!
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.