Welcome!

News Feed Item

Friend2Friend Launches SocialFusion Hashtag Gallery

Brands Can Now Showcase Multiple Channels of Social Content and Stimulate Greater Social Engagement

PALO ALTO, CA -- (Marketwired) -- 02/11/14 -- Friend2Friend -- a social media marketing technology company whose social engagement solutions are used by more than 150 leading global brands and agencies -- today launched the SocialFusion Hashtag Gallery suite of products.

This new suite of products allows marketers to showcase the best brand and fan-created social content from social networks within a dynamic, customizable gallery. Brands can configure the galleries to stimulate engagement and invite fan-generated content through customized sweepstakes, contests, voting campaigns and other calls to action. The solution also includes an e-commerce component, through which fans can discover and purchase products surfaced through hashtags by fellow fans.

The Hashtag Challenge Facing Brands

Increasingly, brands are embracing the hashtag as a means to coordinate conversations, execute campaigns, and call out for fan content. For example, thirty-eight of this year's Super Bowl TV commercials featured a hashtag, nearly twice as many as last year's game (20), and up from only four during the 2012 game.

However, there are signficant challenges brands face when using hashtags for high-ticket marketing campaigns: first, the content created is extremely ephemeral; and second, there hasn't been an easy way for brands to surface the best hashtagged content created by fans. Brands and agencies have been required to monitor multiple hashtag-compatible social platforms and then sift through that content to pick the best quality for showcasing. Also lacking has been a central place to launch hashtag-powered campaigns across these networks.

The Brand Solution for Harnessing Hashtags

Friend2Friend's SocialFusion Hashtag Gallery offers brands and agencies an extremely simple, yet powerful, "self-serve" system to address these challenges. Available to subscribers of the Friend2Friend Social Engagement Platform the cloud-based platform allows brands and agencies to:

  • Design and configure galleries that draw content from multiple @channel and #hashtag sources on Twitter, Instagram, Facebook and/or YouTube.

  • Choose from a selection of responsive layouts and themes, and then customize the design.

  • Configure the galleries for sweepstakes, contests, and voting campaigns. Marketers can then deploy these campaigns instantly on Facebook, brand microsites and/or websites.

"So far, brands have failed to fully leverage the treasure trove of fan-generated social content to inspire new and more meaningful connections," said Roger Katz, CEO, Friend2Friend. "We're delighted to see our brand and agency partners enjoy this new solution and better utilize social content across platforms in ways that were never possible before."

"Particularly with the outdoors and lifestyle brands we work with, social audiences can be very enthusiastic about engaging their community of fellow fans and the brands they love," said Greg Williams, Partner and Media Director at Backbone Media. "We encourage brands to embrace this engagement by inviting audiences to submit content for other fans to see. Friend2Friend's new Platform tools make this engagement possible."

SmartWool's use of SocialFusion Hashtag Gallery

SmartWool, the outdoor clothing company famous for its SmartWool socks, worked with Friend2Friend on an early deployment of SocialFusion. SmartWool's use of SocialFusion (branded as "SmartWool Fanalog") is deployed on the SmartWool Facebook page and allows the brand to:

  • Categorize fan-created content into browsable galleries by activity (ski, run, bike, etc.) and by product (performance apparel, lifestyle apparel, etc.)

  • Highlight products tried out by the brand's SmartWool "Fan Field Testers"
    Share tagged content instantly to other social networks

  • Tag fan-created content with "Shop It" buttons so that fans can immediately buy the products they see

"We're very fortunate to have passionate fans who routinely tag their favorite SmartWool products in photos, tweets, and posts, and love to share their adventures," said Steve Metcalf, Global Director, Strategic Communications, SmartWool. "What Friend2Friend has created is more than sentiment monitoring. They've given us the ability to aggregate, review and then celebrate that fan interaction -- all in one place -- and then tie it directly to our online store. It's an incredibly powerful tool for our business and for our fans."

For More Information

For a complete overview of Friend2Friend's SocialFusion Hashtag Gallery system, go to the Friend2Friend website. Screenshots are available at: https://www.dropbox.com/sh/4iu5acbr0hwmyk5/IsOpRWuZOt

About Friend2Friend

The Friend2Friend Social Engagement Platform is a brand and agency platform for deploying and managing year-round and short-term promotional marketing campaigns and social audience engagement. The Platform includes tools for social engagement app creation, amplification, moderation and analytics. Friend2Friend has engaged 15 of the top 50 (Interbrand) global brands, and its US client base includes Universal Pictures, Nickelodeon, Budweiser, Intel, Microsoft, Samsung, Pepsi, Hyundai and Siemens among others. In addition, the company has a vibrant European customer base that includes Calvin Klein, IKEA, Estrella Galicia, Lays, Volkswagen, FC Barcelona/Nike, Real Madrid, Jack Daniels, Bacardi and Sanitas, all serviced out of its Barcelona office. In 2013, the Friend2Friend became LinkedIn's (LNKD) leading global Certified Developer Partner for brand engagement -- delivering more engagement solutions for LinkedIn brand partners than any other company worldwide.

Friend2Friend has offices in Palo Alto, New York, and Barcelona. Learn more at http://www.friend2friend.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
SaaS companies can greatly expand revenue potential by pushing beyond their own borders. The challenge is how to do this without degrading service quality. In his session at 18th Cloud Expo, Adam Rogers, Managing Director at Anexia, discussed how IaaS providers with a global presence and both virtual and dedicated infrastructure can help companies expand their service footprint with low “go-to-market” costs.
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.