Welcome!

News Feed Item

Friend2Friend Launches SocialFusion Hashtag Gallery

Brands Can Now Showcase Multiple Channels of Social Content and Stimulate Greater Social Engagement

PALO ALTO, CA -- (Marketwired) -- 02/11/14 -- Friend2Friend -- a social media marketing technology company whose social engagement solutions are used by more than 150 leading global brands and agencies -- today launched the SocialFusion Hashtag Gallery suite of products.

This new suite of products allows marketers to showcase the best brand and fan-created social content from social networks within a dynamic, customizable gallery. Brands can configure the galleries to stimulate engagement and invite fan-generated content through customized sweepstakes, contests, voting campaigns and other calls to action. The solution also includes an e-commerce component, through which fans can discover and purchase products surfaced through hashtags by fellow fans.

The Hashtag Challenge Facing Brands

Increasingly, brands are embracing the hashtag as a means to coordinate conversations, execute campaigns, and call out for fan content. For example, thirty-eight of this year's Super Bowl TV commercials featured a hashtag, nearly twice as many as last year's game (20), and up from only four during the 2012 game.

However, there are signficant challenges brands face when using hashtags for high-ticket marketing campaigns: first, the content created is extremely ephemeral; and second, there hasn't been an easy way for brands to surface the best hashtagged content created by fans. Brands and agencies have been required to monitor multiple hashtag-compatible social platforms and then sift through that content to pick the best quality for showcasing. Also lacking has been a central place to launch hashtag-powered campaigns across these networks.

The Brand Solution for Harnessing Hashtags

Friend2Friend's SocialFusion Hashtag Gallery offers brands and agencies an extremely simple, yet powerful, "self-serve" system to address these challenges. Available to subscribers of the Friend2Friend Social Engagement Platform the cloud-based platform allows brands and agencies to:

  • Design and configure galleries that draw content from multiple @channel and #hashtag sources on Twitter, Instagram, Facebook and/or YouTube.

  • Choose from a selection of responsive layouts and themes, and then customize the design.

  • Configure the galleries for sweepstakes, contests, and voting campaigns. Marketers can then deploy these campaigns instantly on Facebook, brand microsites and/or websites.

"So far, brands have failed to fully leverage the treasure trove of fan-generated social content to inspire new and more meaningful connections," said Roger Katz, CEO, Friend2Friend. "We're delighted to see our brand and agency partners enjoy this new solution and better utilize social content across platforms in ways that were never possible before."

"Particularly with the outdoors and lifestyle brands we work with, social audiences can be very enthusiastic about engaging their community of fellow fans and the brands they love," said Greg Williams, Partner and Media Director at Backbone Media. "We encourage brands to embrace this engagement by inviting audiences to submit content for other fans to see. Friend2Friend's new Platform tools make this engagement possible."

SmartWool's use of SocialFusion Hashtag Gallery

SmartWool, the outdoor clothing company famous for its SmartWool socks, worked with Friend2Friend on an early deployment of SocialFusion. SmartWool's use of SocialFusion (branded as "SmartWool Fanalog") is deployed on the SmartWool Facebook page and allows the brand to:

  • Categorize fan-created content into browsable galleries by activity (ski, run, bike, etc.) and by product (performance apparel, lifestyle apparel, etc.)

  • Highlight products tried out by the brand's SmartWool "Fan Field Testers"
    Share tagged content instantly to other social networks

  • Tag fan-created content with "Shop It" buttons so that fans can immediately buy the products they see

"We're very fortunate to have passionate fans who routinely tag their favorite SmartWool products in photos, tweets, and posts, and love to share their adventures," said Steve Metcalf, Global Director, Strategic Communications, SmartWool. "What Friend2Friend has created is more than sentiment monitoring. They've given us the ability to aggregate, review and then celebrate that fan interaction -- all in one place -- and then tie it directly to our online store. It's an incredibly powerful tool for our business and for our fans."

For More Information

For a complete overview of Friend2Friend's SocialFusion Hashtag Gallery system, go to the Friend2Friend website. Screenshots are available at: https://www.dropbox.com/sh/4iu5acbr0hwmyk5/IsOpRWuZOt

About Friend2Friend

The Friend2Friend Social Engagement Platform is a brand and agency platform for deploying and managing year-round and short-term promotional marketing campaigns and social audience engagement. The Platform includes tools for social engagement app creation, amplification, moderation and analytics. Friend2Friend has engaged 15 of the top 50 (Interbrand) global brands, and its US client base includes Universal Pictures, Nickelodeon, Budweiser, Intel, Microsoft, Samsung, Pepsi, Hyundai and Siemens among others. In addition, the company has a vibrant European customer base that includes Calvin Klein, IKEA, Estrella Galicia, Lays, Volkswagen, FC Barcelona/Nike, Real Madrid, Jack Daniels, Bacardi and Sanitas, all serviced out of its Barcelona office. In 2013, the Friend2Friend became LinkedIn's (LNKD) leading global Certified Developer Partner for brand engagement -- delivering more engagement solutions for LinkedIn brand partners than any other company worldwide.

Friend2Friend has offices in Palo Alto, New York, and Barcelona. Learn more at http://www.friend2friend.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
When NSA's digital armory was leaked, it was only a matter of time before the code was morphed into a ransom seeking worm. This talk, designed for C-level attendees, demonstrates a Live Hack of a virtual environment to show the ease in which any average user can leverage these tools and infiltrate their network environment. This session will include an overview of the Shadbrokers NSA leak situation.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
As enterprise cloud becomes the norm, businesses and government programs must address compounded regulatory compliance related to data privacy and information protection. The most recent, Controlled Unclassified Information and the EU’s GDPR have board level implications and companies still struggle with demonstrating due diligence. Developers and DevOps leaders, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by in...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.