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The Mobile Research Council Shares Critical Mobile Strategies for Success in 2014

Propelics and Industry Veteran, Maribel Lopez Host Live Webinar to Discuss Top Four Areas Every Company Must Master to Stay Competitive in Mobile

SAN JOSE, CA -- (Marketwired) -- 02/11/14 -- Founders of The Mobile Research Council (MRC), the leading community of Fortune 1000 companies focused on driving innovation and business value with mobile software and solutions, today announced they will host a live webinar on Thursday, February 13th at 1pm EST / 10am PST. This webinar will provide essential advice on how to deploy a successful enterprise mobile strategy.

Eric Carlson, a founder of Propelics, a leader in enterprise mobile strategy and delivering world class mobile apps, and industry mobile market research analyst Maribel Lopez, of Lopez Research LLC, founders of the Mobile Research Council, will discuss the top four areas that every company must master in 2014 to stay competitive in mobile. Not predictions, not market trends, and not estimations; this webinar will discuss 4 strategies that you need to execute on in 2014.

Participate in this information-packed to learn:

  • What is a "must have" versus a "nice to have" in 2014
  • How will the shifting device landscape impact your mobile strategy in 2014 and beyond
  • What's new and interesting on the mobile horizon that you should care about

Over two-thirds of enterprise companies do not have a mobile strategy. It's time to get started. Register now.

About The Mobile Research Council (MRC)
MRC is a community of business and technical leaders in Fortune 1000 companies focused on one objective: driving innovation and business value with mobile software and solutions. Our executive guidance helps members to quickly and effectively deliver high-impact mobile experiences to employees, partners and customers. Unlike other analyst or industry groups, MRC has no sales angle or vendor bias. Members benefit from insider access to hard-fought mobile experience, and gain privileged access to market intelligence and resources that would otherwise be difficult to attain. For more information, visit www.mobileresearchcouncil.com.

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