Welcome!

News Feed Item

DIAGEO Launches Orphan Barrel Whiskey Distilling Company To Share Rare Spirits

First Releases to Include 20+ Year Old Barterhouse™ Whiskey and Old Blowhard™ Whiskey

TULLAHOMA, Tenn., Feb. 11, 2014 /PRNewswire/ -- From Tennessee to Kentucky to Ireland, stories of old whiskies forgotten in the back of rickhouses and warehouses drift among distillers the world over.  From lunch breaks to happy hours, their debates over which whiskey would taste best has become the stuff of legend.  To offer resolution and introduce a new line of rare spirits to a growing base of whiskey aficionados, DIAGEO (NYSE: DEO) today announced the official start of the Orphan Barrel Whiskey Distilling Company. 

(Photo: http://photos.prnewswire.com/prnh/20140211/NY63014 )

The goal of The Orphan Barrel Whiskey Distilling Company is to locate lost and forgotten barrels of whiskey from around the world and share them with discerning adult fans.  The first two variants to be released from the company will include the 20-year-old Barterhouse Whiskey and the 26-year-aged Old Blowhard Whiskey.  Both brands are expected to begin appearing on select shelves throughout the U.S. in March 2014 under strict allocation due to limited supply. 

Barterhouse Whiskey stocks were discovered in old warehouses at the Stitzel-Weller facility in Louisville, Ky.  Rumor has it warehouse workers have already begun lining up for the first taste of this beautiful whiskey with a soft nose reminiscent of warm spice, biscuit and buttercream.  The whiskey's mellow taste includes notes of roasted grain, charred oak and a brown sugar finish.  Barterhouse Whiskey is bottled in Tullahoma, Tenn. and will be expected to sell for a suggested retail price of $75.

Old Blowhard Whiskey was also found at Stitzel-Weller and is hand bottled in Tullahoma.  At 26-years-old, the whiskey contains exuberant, rich flavors with undertones of smoke and honey followed by a gentle finish – dry and spicy with a hint of orange peel.  Carrying a suggested retail price of $150, Old Blowhard Whiskey is meant to be sipped slowly and best enjoyed among gregarious friends and unyielding debates.

"The whiskey warehouses and rickhouses these spirits come from are special places filled with the incredible smells of seasoned oak, rough textures of weathered wood and amazing tastes of precious liquid," said Ewan Morgan, Master of Whiskey for DIAGEO.  "It's every worker's dream of finding that forgotten barrel of delicious whiskey and sharing it with their friends.  That's exactly what we're doing."

Like the rickhouse and warehouse workers who uncover them and the consumers who drink them, Orphan Barrel Whiskies have distinctive personalities in taste and packaging.  Barterhouse Whiskey packaging nods to the inspiration behind the whiskey's name.  A vintage khaki and brown label features a sly fox front and center after he's made a smooth deal at the local trading post.  Because when there's no money on the table, Barterhouse Whiskey turns give and take into an adventure in provocation and persuasion. 

Based in a beautiful nautical blue, the Old Blowhard Whiskey label features a powerful whale exhaling through its blowhole before launching into another opinionated debate.  Powerful fonts rooted in swagger proclaim the spirit's impressive age statement and status as a Kentucky Bourbon.

The Orphan Barrel Whiskey Distilling Company is headquartered in Tullahoma, Tenn. where the whiskies are bottled and owned and operated by DIAGEO, the world's leading premium drinks company.  DIAGEO continues to invest in the growing whiskey and bourbon categories via the Orphan Barrel Whiskey Distilling company and its existing line of whiskies including Johnnie Walker, Crown Royal Canadian Whisky, Bulleit Bourbon, George Dickel Tennessee Whiskey, Bushmills and more.

Orphan Barrel whiskies have been waiting years to be uncovered so DIAGEO and the rickhouse workers who guard these rare spirits remind consumers lucky enough to get their hands on a bottle to sip slowly and responsibly.

About The Orphan Barrel Whiskey Project

The Orphan Barrel Whiskey Distilling Company is an endeavor to rescue long forgotten barrels of rare and delicious whiskey and share them with others.  We are inspired by creativity, delicious whiskey, good times and great stories.  The project is owned and run by DIAGEO.  The Orphan Barrel Whiskey Distilling Company is headquartered in Tullahoma, Tenn.  However, we like to think the project is founded in dark, quiet corners of rickhouses around the world where artisanal whiskies were forgotten, just waiting to be discovered.

Currently, The Orphan Barrel Whiskey Distilling Company has released two variants – Barterhouse Whiskey and Old Blowhard Whiskey.  As new and interesting whiskies are discovered, they will be added to the family to provide adult consumers a great selection of rare whiskies.

About DIAGEO

DIAGEO is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

DIAGEO is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about DIAGEO, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com. 

Celebrating life, every day, everywhere.

Media Contacts:

Zack Nobinger, Taylor Strategy 
(704) 644-6927 
[email protected]  

Mike DaRe, DIAGEO 
(646) 223-2016 
[email protected]

SOURCE DIAGEO

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...