Welcome!

News Feed Item

DIAGEO Launches Orphan Barrel Whiskey Distilling Company To Share Rare Spirits

First Releases to Include 20+ Year Old Barterhouse™ Whiskey and Old Blowhard™ Whiskey

TULLAHOMA, Tenn., Feb. 11, 2014 /PRNewswire/ -- From Tennessee to Kentucky to Ireland, stories of old whiskies forgotten in the back of rickhouses and warehouses drift among distillers the world over.  From lunch breaks to happy hours, their debates over which whiskey would taste best has become the stuff of legend.  To offer resolution and introduce a new line of rare spirits to a growing base of whiskey aficionados, DIAGEO (NYSE: DEO) today announced the official start of the Orphan Barrel Whiskey Distilling Company. 

(Photo: http://photos.prnewswire.com/prnh/20140211/NY63014 )

The goal of The Orphan Barrel Whiskey Distilling Company is to locate lost and forgotten barrels of whiskey from around the world and share them with discerning adult fans.  The first two variants to be released from the company will include the 20-year-old Barterhouse Whiskey and the 26-year-aged Old Blowhard Whiskey.  Both brands are expected to begin appearing on select shelves throughout the U.S. in March 2014 under strict allocation due to limited supply. 

Barterhouse Whiskey stocks were discovered in old warehouses at the Stitzel-Weller facility in Louisville, Ky.  Rumor has it warehouse workers have already begun lining up for the first taste of this beautiful whiskey with a soft nose reminiscent of warm spice, biscuit and buttercream.  The whiskey's mellow taste includes notes of roasted grain, charred oak and a brown sugar finish.  Barterhouse Whiskey is bottled in Tullahoma, Tenn. and will be expected to sell for a suggested retail price of $75.

Old Blowhard Whiskey was also found at Stitzel-Weller and is hand bottled in Tullahoma.  At 26-years-old, the whiskey contains exuberant, rich flavors with undertones of smoke and honey followed by a gentle finish – dry and spicy with a hint of orange peel.  Carrying a suggested retail price of $150, Old Blowhard Whiskey is meant to be sipped slowly and best enjoyed among gregarious friends and unyielding debates.

"The whiskey warehouses and rickhouses these spirits come from are special places filled with the incredible smells of seasoned oak, rough textures of weathered wood and amazing tastes of precious liquid," said Ewan Morgan, Master of Whiskey for DIAGEO.  "It's every worker's dream of finding that forgotten barrel of delicious whiskey and sharing it with their friends.  That's exactly what we're doing."

Like the rickhouse and warehouse workers who uncover them and the consumers who drink them, Orphan Barrel Whiskies have distinctive personalities in taste and packaging.  Barterhouse Whiskey packaging nods to the inspiration behind the whiskey's name.  A vintage khaki and brown label features a sly fox front and center after he's made a smooth deal at the local trading post.  Because when there's no money on the table, Barterhouse Whiskey turns give and take into an adventure in provocation and persuasion. 

Based in a beautiful nautical blue, the Old Blowhard Whiskey label features a powerful whale exhaling through its blowhole before launching into another opinionated debate.  Powerful fonts rooted in swagger proclaim the spirit's impressive age statement and status as a Kentucky Bourbon.

The Orphan Barrel Whiskey Distilling Company is headquartered in Tullahoma, Tenn. where the whiskies are bottled and owned and operated by DIAGEO, the world's leading premium drinks company.  DIAGEO continues to invest in the growing whiskey and bourbon categories via the Orphan Barrel Whiskey Distilling company and its existing line of whiskies including Johnnie Walker, Crown Royal Canadian Whisky, Bulleit Bourbon, George Dickel Tennessee Whiskey, Bushmills and more.

Orphan Barrel whiskies have been waiting years to be uncovered so DIAGEO and the rickhouse workers who guard these rare spirits remind consumers lucky enough to get their hands on a bottle to sip slowly and responsibly.

About The Orphan Barrel Whiskey Project

The Orphan Barrel Whiskey Distilling Company is an endeavor to rescue long forgotten barrels of rare and delicious whiskey and share them with others.  We are inspired by creativity, delicious whiskey, good times and great stories.  The project is owned and run by DIAGEO.  The Orphan Barrel Whiskey Distilling Company is headquartered in Tullahoma, Tenn.  However, we like to think the project is founded in dark, quiet corners of rickhouses around the world where artisanal whiskies were forgotten, just waiting to be discovered.

Currently, The Orphan Barrel Whiskey Distilling Company has released two variants – Barterhouse Whiskey and Old Blowhard Whiskey.  As new and interesting whiskies are discovered, they will be added to the family to provide adult consumers a great selection of rare whiskies.

About DIAGEO

DIAGEO is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

DIAGEO is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about DIAGEO, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com. 

Celebrating life, every day, everywhere.

Media Contacts:

Zack Nobinger, Taylor Strategy 
(704) 644-6927 
[email protected]  

Mike DaRe, DIAGEO 
(646) 223-2016 
[email protected]

SOURCE DIAGEO

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.