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A Loyalty Program Powered by PACE Methodology Increases Customer Engagement and Accelerates Growth

NextBee's Systematic Approach to Designing User-Focused Loyalty Programs Results in an Increased Lifetime Value from a Growing Base of Active Customers

FOLSOM, Calif., Feb. 11, 2014 /PRNewswire-iReach/ -- NextBee knows that a successful loyalty rewards program is one that takes a user-focused approach to developing an active community of supporters. Following years of implementing thriving loyalty programs for a variety of clients, and in multiple markets, NextBee has formulated a specific process for designing customized programs that achieve impressive results. NextBee's PACE Methodology offers a dynamic process for developing and implementing activities that encourage a lifetime of valuable involvement from dedicated customers.

(Photo: http://photos.prnewswire.com/prnh/20140211/MN62705)

PACE – Personal, Adaptive, Controlled, Exciting

A PACE-driven loyalty program engages each user with activities designed to increase their commitment and lift their lifetime value. Modular features deployed from a cloud-based platform ensures that NextBee's clients can continuously interact with program users through new methods and channels. A near-endless number of program user segments can be created, with targeted loyalty activities designed for each, including specific rewards for specific segments. NextBee's positive feedback architecture means a high reward per dollar spent, leading to increased activity that remains sustainable.

Program users respond when they recognize activities targeted specifically to their preferences. With NextBee's advanced tracking capabilities, a loyalty program can illuminate the areas of a customer's buy-cycle that would benefit from increased engagement. Through seamless integration within client websites, including shopping carts, NextBee's loyalty program provides targeted incentives right where they are most needed.

These capabilities extend to social media and mobile engagement as well. NextBee can place its loyalty program directly within the favorite social media platform of its program users. Branded mobile apps with push notifications keeps the program motivating its users no matter where they happen to be.

"The power of a loyalty program to drive a customer's lifetime commitment and value is difficult to overstate. PACE helps to ensure that this enormous potential is realized in every program NextBee develops," says Ashish Mohole, Founder and CEO of NextBee, "A loyalty program that tracks user activity and targets messaging and incentives at specific segments remains relevant in that users life. Helping to foster a relationship that can quickly grow into passionate advocacy."

NextBee's PACE Methodology informs the development and deployment of innovative loyalty programs in four specific ways:

  • Embeds your program into everyday activities – Social posts, social following, social sharing, everyday customer advocacy activities result in valuable program points
  • Keeps user excitement growing – Rewards that have both social value and monetary value are selectively deployed, such as a profile badges, level-ups, social recognition, bonus activities, cash payouts, electronic gift cards, physical items, service credits, and more
  • Re-engages dormant customers – Specific promotions and incentives, triggered automatically, entice inactive customers to realize the benefits of a fully engaged loyalty program
  • Generates new revenue – a robust loyalty program can be designed as a premium rewards club, offering program users valuable access to preferential treatment, product discounts and other members-only benefits

For a limited time, NextBee is offering free access to the recently published, Loyalty Program Powered by PACE Methodology. This valuable introduction to NextBee's approach to developing leading loyalty programs can help any engagement program accelerate its potential and achieve remarkable growth.

Well over 300 restaurants, retail consumer companies, B2B providers, professional sports franchises, insurance and financial corporations, and leading communication companies entrust NextBee with their customer relationships. Each looks to NextBee for the best way to leverage their unique products and engage a variety of customers, employees, and other affiliates through advanced SaaS automation that still allows for a hands-on approach.

Demonstrations of NextBee's loyalty program features are available. Visit NextBee for more information and to schedule a personalized demonstration.

NextBee is a cloud-based software provider focusing on lead acquisition and customer engagement programs. NextBee seeks to build an army of loyal customers who actively engage your brand with excitement and passion. We provide proven value and solutions that work. Resulting in not only customer engagement, but engagement that drives sales. NextBee promotes easy analysis of exactly which customers, rewards, and types of activities are most likely to determine success. Our efforts allow our partners to optimize spending and benefit from the maximum ROI. NextBee creates and rewards excellence, always.

Copyright © 2014 NextBee. All rights reserved

Media Contact: Martin Verni, Next Bee Corporation, 1-800-547-1618, [email protected]

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SOURCE Next Bee Corporation

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