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Famous Brands Taps BLAZE PR For TCBY And Mrs. Fields Accounts

Agency to spearhead consumer PR initiatives for Famous Brands International

LOS ANGELES, Feb. 11, 2014 /PRNewswire/ -- BLAZE, the nationally recognized PR firm that represents leading lifestyle brands in food & beverage, consumer and retail announced the addition of Famous Brands International, parent company of the TCBY Frozen Yogurt and Mrs. Fields brands, to its roster. BLAZE will work with Famous Brands International to assist with the promotion of store openings, the rollouts of product introductions and promotions, and public relations campaigns around the brand re-launch efforts.

(Logo: http://photos.prnewswire.com/prnh/20140211/LA62326LOGO)

(Photo: http://photos.prnewswire.com/prnh/20140127/LA53243)

"BLAZE impressed us with their experience in creating innovative brand campaigns that build buzz as well as their robust roster of food-and-beverage clients," said Kelly Miano, Director of Marketing at Famous Brands International. "We're confident that the BLAZE team's competitive and dynamic approach to our brand initiatives will yield positive results and we look forward to partnering with them in 2014 and beyond."

BLAZE's public relations program will engage in an aggressive media outreach program that builds local and national awareness around new products and flavors, creates engaging experiences for new store launches and highlights quarterly brand promotions.

"We're thrilled to have the opportunity to work with the well-known and loved TCBY and Mrs. Fields brands," said Matt Kovacs, President of BLAZE. "There are very exciting things happening for TCBY and Mrs. Fields in 2014 and beyond.  We look forward to continuing to work with the team at Famous Brands to support the overall marketing strategy by evolving both brands' loyal and proactive fan base and broadening the market reach."

About Famous Brands

Mrs. Fields Cookies: Based in Broomfield, CO, Mrs. Fields Famous Brands, LLC dba Famous Brands International is the parent company to Mrs. Fields. Debbi Fields opened her first store in Palo Alto, California in 1977 and the Mrs. Fields name quickly became associated with warm, freshly baked cookies right out of the oven. Today, Mrs. Fields products are available at over 300 retail locations in the United States, nearly 100 locations internationally and online through http://www.mrsfields.com or by calling 1.800.COOKIES. For more information on Mrs. Fields please visit http://www.mrsfields.com.

TCBY: Based in Broomfield, CO, TCBY, The Country's Best Yogurt, has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981. With more than 650 locations in the United States and internationally, TCBY has long been a healthier alternative for consumers looking for a treat or snack. To learn more check out www.TCBY.com.

About BLAZE

In business since 1990, BLAZE is owned by Davies and is an award-winning, strategic public relations and marketing communications firm with offices and affiliates in Los Angeles, New York, Washington D.C., and Santa Barbara. BLAZE believes in initiating smart conversations that facilitate consumer dialogue with a return to our client's bottom line. Recent awards include two PRSA PRISM Awards, the Communicator Award, and the recipient of two Hermes Awards. For more information, visit www.blazepr.com.

CONTACT:
Chelsea Hartnett
310-395-5050
[email protected]

SOURCE BLAZE PR

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