Welcome!

News Feed Item

Kowalewski Driver Development Readies for 2014 Racing Season, Laying Groundwork for New Sponsor Relationships and Even More Services and Support for Drivers

CHICAGO, Feb. 11, 2014 /PRNewswire/ -- Advancing in a racing career is challenging enough without accounting for the time and energy required to deal with everything off the track, from marketing and branding to building relationships with sponsors. That's where Kowalewski Driver Development, a motorsports marketing and talent scouting agency, enters the picture; by managing the business end of racing, drivers can make the most of their time on the track. To kick off another season of high-octane racing, the company is launching an entirely new website: http://kowalewskidd.com/.

(Logo: http://photos.prnewswire.com/prnh/20140211/PH63497LOGO

"With the sport of auto racing as popular as ever, it's important to create a space that supports talented drivers ready to take the next step in their driving careers," said company founder Mitchell Kowalewski. "To that end, they need to understand the importance of media training, brand identity and management, and have the financial resources to provide the necessary funding to be a professional race car driver. We do everything possible to provide that advantage and get our drivers noticed."

Since its launch last season, the company has forged notable partnerships with numerous organizations, from race teams to corporations interested in throwing their weight behind a fresh new face. Kowalewski Driver Development is active in all the major American motorsports series, including ASA, ARCA, NASCAR, USAC, DIRT and World of Outlaws, to name a few.

With headquarters in downtown Chicago, the company is in close proximity to many corporations that typically sponsor national teams with unique and memorable marketing campaigns. Kowalewski Driver Development plans to leverage existing relationships to bring even more drivers and teams on board. Ultimately, the company measures success in terms of how many aspiring drivers are able to realize their dream of becoming a bona fide professional racer.

Steve Hilmar, President of NTS Racing, had the following praise: "As an independent talent scout and driver development program, Kowalewski Driver Development supports key racing talent ready to be groomed for the next level. Mitch Kowalewski and his racing program are valuable in presenting NTS Racing with talented development drivers and prospective sponsors."

Looking beyond the 2014 season, the future looks bright for Kowalewski Driver Development. The company plans to expand into sponsorship brand relations, including but not limited to brand activation, trackside product services, and television and radio promotions on connection products. Also in the works is a full-featured transportation and logistics program in support of national touring series. In what will be a first in the regional motorsports industry, Kowalewski Driver Development will manage the complete outsourcing of transporters and pit support equipment.

Auto racing today offers enormous diversity, with literally something for every kind of enthusiast, from small, regional series to big-time national outfits like NASCAR. Kowalewski's ambition is to position his company as a leader of the pack, all while helping drivers connect with the right sponsors and achieve their wildest dreams.

About Kowalewski Driver Development, Motorsports Marketing LLC

Mitchell Kowalewski founded Kowalewski Driver Development in 2013 to support both up-and-coming and established talent in pavement and dirt racing series throughout the US. The company has inked sponsorship marketing partnerships with AJ Hopkins Racing, Brady Bacon Racing, Brandon Clubb Motorsports, Tim Klus Motorsports and Cody Biller Racing Development. Previously, Kowalewski served as a vice president within a large, publicly traded transportation firm, where he applied his expertise in executive logistics management to help the company achieve notable gains in efficiency.

Contact:

Erin Smith - Marketing
312-497-6632
Email

Read more news from Kowalewski Driver Development, Motorsports Marketing LLC.

SOURCE Kowalewski Driver Development, Motorsports Marketing LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...