Welcome!

News Feed Item

Kowalewski Driver Development Readies for 2014 Racing Season, Laying Groundwork for New Sponsor Relationships and Even More Services and Support for Drivers

CHICAGO, Feb. 11, 2014 /PRNewswire/ -- Advancing in a racing career is challenging enough without accounting for the time and energy required to deal with everything off the track, from marketing and branding to building relationships with sponsors. That's where Kowalewski Driver Development, a motorsports marketing and talent scouting agency, enters the picture; by managing the business end of racing, drivers can make the most of their time on the track. To kick off another season of high-octane racing, the company is launching an entirely new website: http://kowalewskidd.com/.

(Logo: http://photos.prnewswire.com/prnh/20140211/PH63497LOGO

"With the sport of auto racing as popular as ever, it's important to create a space that supports talented drivers ready to take the next step in their driving careers," said company founder Mitchell Kowalewski. "To that end, they need to understand the importance of media training, brand identity and management, and have the financial resources to provide the necessary funding to be a professional race car driver. We do everything possible to provide that advantage and get our drivers noticed."

Since its launch last season, the company has forged notable partnerships with numerous organizations, from race teams to corporations interested in throwing their weight behind a fresh new face. Kowalewski Driver Development is active in all the major American motorsports series, including ASA, ARCA, NASCAR, USAC, DIRT and World of Outlaws, to name a few.

With headquarters in downtown Chicago, the company is in close proximity to many corporations that typically sponsor national teams with unique and memorable marketing campaigns. Kowalewski Driver Development plans to leverage existing relationships to bring even more drivers and teams on board. Ultimately, the company measures success in terms of how many aspiring drivers are able to realize their dream of becoming a bona fide professional racer.

Steve Hilmar, President of NTS Racing, had the following praise: "As an independent talent scout and driver development program, Kowalewski Driver Development supports key racing talent ready to be groomed for the next level. Mitch Kowalewski and his racing program are valuable in presenting NTS Racing with talented development drivers and prospective sponsors."

Looking beyond the 2014 season, the future looks bright for Kowalewski Driver Development. The company plans to expand into sponsorship brand relations, including but not limited to brand activation, trackside product services, and television and radio promotions on connection products. Also in the works is a full-featured transportation and logistics program in support of national touring series. In what will be a first in the regional motorsports industry, Kowalewski Driver Development will manage the complete outsourcing of transporters and pit support equipment.

Auto racing today offers enormous diversity, with literally something for every kind of enthusiast, from small, regional series to big-time national outfits like NASCAR. Kowalewski's ambition is to position his company as a leader of the pack, all while helping drivers connect with the right sponsors and achieve their wildest dreams.

About Kowalewski Driver Development, Motorsports Marketing LLC

Mitchell Kowalewski founded Kowalewski Driver Development in 2013 to support both up-and-coming and established talent in pavement and dirt racing series throughout the US. The company has inked sponsorship marketing partnerships with AJ Hopkins Racing, Brady Bacon Racing, Brandon Clubb Motorsports, Tim Klus Motorsports and Cody Biller Racing Development. Previously, Kowalewski served as a vice president within a large, publicly traded transportation firm, where he applied his expertise in executive logistics management to help the company achieve notable gains in efficiency.

Contact:

Erin Smith - Marketing
312-497-6632
Email

Read more news from Kowalewski Driver Development, Motorsports Marketing LLC.

SOURCE Kowalewski Driver Development, Motorsports Marketing LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Back in February of 2017, Andrew Clay Schafer of Pivotal tweeted the following: “seriously tho, the whole software industry is stuck on deployment when we desperately need architecture and telemetry.” Intrigue in a 140 characters. For me, I hear Andrew saying, “we’re jumping to step 5 before we’ve successfully completed steps 1-4.”
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...