Welcome!

News Feed Item

Kowalewski Driver Development Readies for 2014 Racing Season, Laying Groundwork for New Sponsor Relationships and Even More Services and Support for Drivers

CHICAGO, Feb. 11, 2014 /PRNewswire/ -- Advancing in a racing career is challenging enough without accounting for the time and energy required to deal with everything off the track, from marketing and branding to building relationships with sponsors. That's where Kowalewski Driver Development, a motorsports marketing and talent scouting agency, enters the picture; by managing the business end of racing, drivers can make the most of their time on the track. To kick off another season of high-octane racing, the company is launching an entirely new website: http://kowalewskidd.com/.

(Logo: http://photos.prnewswire.com/prnh/20140211/PH63497LOGO

"With the sport of auto racing as popular as ever, it's important to create a space that supports talented drivers ready to take the next step in their driving careers," said company founder Mitchell Kowalewski. "To that end, they need to understand the importance of media training, brand identity and management, and have the financial resources to provide the necessary funding to be a professional race car driver. We do everything possible to provide that advantage and get our drivers noticed."

Since its launch last season, the company has forged notable partnerships with numerous organizations, from race teams to corporations interested in throwing their weight behind a fresh new face. Kowalewski Driver Development is active in all the major American motorsports series, including ASA, ARCA, NASCAR, USAC, DIRT and World of Outlaws, to name a few.

With headquarters in downtown Chicago, the company is in close proximity to many corporations that typically sponsor national teams with unique and memorable marketing campaigns. Kowalewski Driver Development plans to leverage existing relationships to bring even more drivers and teams on board. Ultimately, the company measures success in terms of how many aspiring drivers are able to realize their dream of becoming a bona fide professional racer.

Steve Hilmar, President of NTS Racing, had the following praise: "As an independent talent scout and driver development program, Kowalewski Driver Development supports key racing talent ready to be groomed for the next level. Mitch Kowalewski and his racing program are valuable in presenting NTS Racing with talented development drivers and prospective sponsors."

Looking beyond the 2014 season, the future looks bright for Kowalewski Driver Development. The company plans to expand into sponsorship brand relations, including but not limited to brand activation, trackside product services, and television and radio promotions on connection products. Also in the works is a full-featured transportation and logistics program in support of national touring series. In what will be a first in the regional motorsports industry, Kowalewski Driver Development will manage the complete outsourcing of transporters and pit support equipment.

Auto racing today offers enormous diversity, with literally something for every kind of enthusiast, from small, regional series to big-time national outfits like NASCAR. Kowalewski's ambition is to position his company as a leader of the pack, all while helping drivers connect with the right sponsors and achieve their wildest dreams.

About Kowalewski Driver Development, Motorsports Marketing LLC

Mitchell Kowalewski founded Kowalewski Driver Development in 2013 to support both up-and-coming and established talent in pavement and dirt racing series throughout the US. The company has inked sponsorship marketing partnerships with AJ Hopkins Racing, Brady Bacon Racing, Brandon Clubb Motorsports, Tim Klus Motorsports and Cody Biller Racing Development. Previously, Kowalewski served as a vice president within a large, publicly traded transportation firm, where he applied his expertise in executive logistics management to help the company achieve notable gains in efficiency.

Contact:

Erin Smith - Marketing
312-497-6632
Email

Read more news from Kowalewski Driver Development, Motorsports Marketing LLC.

SOURCE Kowalewski Driver Development, Motorsports Marketing LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
@ThingsExpo has been named the ‘Top WebRTC Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @ThingsExpo ranked as the number one ‘WebRTC Influencer' followed by @DevOpsSummit at 55th.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.