Welcome!

News Feed Item

Sony Electronics Announces Range of Impressive New Cyber-shot® Cameras

Sony Electronics – a leader in the consumer and professional digital imaging markets – has today introduced a variety of exciting Cyber-shot cameras that pack an extraordinary amount of imaging power and range into compact, travel-friendly packages.

The new line-up features the high-zoom H400 model, which is the world’s first compact camera with a long-reaching 63x optical zoom lens1, as well as the HX400V and H300 models, which boast 50x and 35x optical zoom, respectively.

It also includes the new WX350 camera – the world’s smallest and lightest camera with a 20x optical zoom lens2 – and the competitively priced W800 model.

“High zoom continues to be one of the key priorities for our Cyber-shot camera line, in both the compact segment as well the larger, more traditional ‘bridge’ models,” said Patrick Huang, director of the Cyber-shot camera business. “With far-reaching zooms, extremely portable bodies and a series of competitive price points, this new crop of cameras offers advanced imaging performance to travel enthusiasts, weekend shooters, family photographers and more.”

Powerful New Imaging Features

New to the Cyber-shot camera line in 2014, Sony has utilized its powerful BIONZ® X processor – the same processor used in the award-winning Cyber-shot RX10 and the α7/7R full-frame mirrorless cameras – in the new HX400V and WX350 cameras. This powerful allows the new cameras to deliver richly detailed images and HD videos with exceptionally low noise.

The new HX400V and WX350 cameras are also Wi-Fi® and NFC enabled for instant transfer and sharing with compatible smartphones, and feature improved optical image stabilization technology with new Intelligent Active mode for smooth, blur-free images and full HD videos at all focal ranges.

Additionally, these two cameras offer “Motion Shot” video, which creates a sequence of fast-action, superimposed images to demonstrate motion of a subject or object through the frame. They also have 4K still image output for viewing images in full 4K resolution on compatible televisions.

Unique to the new HX400V high-zoom model, Sony has added full HD video shooting at a frame rate of [email protected] for a more “cinema-like” feel to movies. The HX400V is also compatible with the popular platform of downloadable PlayMemories Camera Apps™, adding a range of exciting and creative capabilities. Currently there are a total of 10 different applications available, with several others to be released this spring. Learn more at www.sony.net/pmca.

Key Product Information

High-Zoom Models

Cyber-shot HX400V High-Zoom Camera with 50x optical zoom lens
Available in black in March for about $500

  • Exmor R® CMOS sensor with approximately 20.4 effective megapixels and BIONZ® X image processing engine
  • 50x optical zoom ZEISS Vario-Sonnar T* lens (100x Clear Image Zoom) to get incredibly close to the action
  • Optical SteadyShot™ with Intelligent Active Mode for smoother, more stable HD movies
  • Professional DSLR-style handling and manual controls in a compact body
  • Wi-Fi and NFC allows instant connection with smartphone for easy image sharing between devices and remote control from phone
  • Full HD video shooting (1080p) with ability to shoot at 60p, 60i and now 24p frame rates
  • Compatible with Sony PlayMemories Camera Apps platform

Cyber-shot H400 High-Zoom camera with 63x optical zoom lens
Available in black in March for about $320

  • World’s first 63x optical zoom lens with Optical SteadyShot for improved image stabilization at all focal lengths
  • Class-leading 20.1 megapixel CCD sensor for detail-packed still photos and HD video (720p)
  • Easy to use with DSLR-style body, electronic viewfinder, Intelligent Auto and dedicated movie button

Cyber-shot H300 High Zoom Camera with 35x optical zoom
Available in black in February for about $220

  • Versatile 35x optical zoom lens
  • Class-leading 20.1 megapixel CCD sensor for detail-packed still photos and HD video (720p)
  • Easy to use with DSLR-style body, electronic viewfinder, Intelligent Auto and dedicated movie button

Ultra-Compact Models

Cyber-shot WX350 Ultra-Compact with 20x optical zoom
Available in black and white in March for about $320

  • World’s smallest and lightest compact camera with 20x optical zoom lens (40x Clear Image Zoom)
  • Exmor R® CMOS sensor with approximately 18.2 effective megapixels and BIONZ® X image processing engine
  • Optical SteadyShot with Intelligent Active Mode for smoother, more stable HD movies
  • Wi-Fi and NFC allows instant connection with smartphone for easy image sharing between devices and remote control from phone
  • Full HD video shooting (1080p) with ability to shoot at 60p, 60i frame rates

Cyber-shot W800 Compact with 5x optical zoom
Available in black and white in March for about $80

  • 5x optical zoom lens
  • 20.1 megapixel CCD sensor for detail-packed still photos and HD video (720p)

The new range of Cyber-shot cameras will be sold at Sony retail stores, online at www.store.sony.com and all authorized retailers throughout the Sony dealer network.

Please follow #SonyCamera on twitter for all the latest camera news from Sony.

1. As of Feb. 11, 2014. Based on Sony survey
2. As of Feb 11, 2014. Among digital still cameras equipped with 20x or greater optical zoom. Based on Sony survey
3. Motion Shot content can be played back within the device however cannot be directly exported from the camera(s).

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?