|By PR Newswire||
|February 12, 2014 02:00 AM EST||
TOKYO and CUPERTINO, Calif., Feb. 12, 2014 /PRNewswire/ -- Infoteria America Corporation on February 12 announced the general availability of the company's Business App "Handbook 4" in the US market on a variety of Tablet and smartphone platforms - including iOS (iPad, iPhone), Android and Windows 8.1.
Tablet penetration and usage within the enterprise is growing at a phenomenal pace. Several factors - such as ease-of-use, high pixel-density screens, increasing use of video, and the expanding set of options in terms of size and portability - are triggering new types of business uses - especially in the area of sales and marketing communications.
"Well-designed business apps like Handbook 4 are helping companies harness this powerful trend," said Sachin Mithal, CEO of Infoteria America. "In the case of Handbook 4, by empowering sales and marketing professionals with new communication, presentation, and content marketing capabilities - helping corporate marketing and sales teams reach key marketing and sales goals."
"Our customer base of more than 100,000 paid users and 500 companies worldwide confirms the high value our customers are deriving from reliable business apps," said Auri Biswas, Director of Marketing at Infoteria America. "Business apps like Handbook are helping companies achieve specific business goals like accelerating the sales cycle, improving conversion rates, and improving customer satisfaction."
The flip side of this new power available to enterprises is the challenge of accommodating the BYOD (Bring Your Own Device) trend i.e. employee preferences for different devices and platforms (iPads / iPhones, Android, and Windows 8.1 tablets). With the non-stop improvements and changes to these platforms, companies trying to develop in-house business apps are facing serious challenges in terms of development costs, time, and access to quality engineering and design talent. An associated challenge is the expectation from today's departmental heads and business users of ease-of-use and productivity with minimal training or setup.
"Handbook 4 squarely addresses these critical enterprise needs by accommodating all the major tablet & smartphone platforms." said Yoshiyuki Kitahara, CTO of Infoteria Corporation. "Given Infoteria's core business and product strategy, we constantly monitor various platforms and deepen our knowledge of these technologies and UI / UX best practices. We are able to add value to our customers by reinvesting that growing body of knowledge into Handbook design and development - ensuring that a variety of content published & distributed via Handbook is presented smoothly and attractively on all major devices."
The notable new enhancement in version 4 is the innovative BookDrop feature which allows impromptu sharing of Handbooks in a face-to-face setting without requiring any user account setup. This feature helps Infoteria's customers realize the ultimate marketing goal of helping end-customers become advocates and evangelists. Sales staff, using the Handbook App on their tablets, can not only show prospective customers attractive sales presentations and marketing collateral - but also "leave behind" some of those marketing materials on the customers' tablets & smartphones - allowing those prospects and customers to share such materials with their friends and family. Contemporary research indicates that this is one of the most powerful forms of marketing in terms of credibility and reach.
Other key improvements incorporated into the latest version of Handbook encompass text search, ratings & surveys, and analytics. Plus enhancements to the enterprise-grade cloud backend that drives interoperability and fast, secure distribution.
To help Infoteria's business customers experience the ease-of-use and power of Handbook, Infoteria America is offering a 30-day free trial (no credit card required) at https://handbookapp.net/signup/. For more information on Handbook - its key benefits and an overview of features, please visit: http://handbookapp.net/us/
Handbook is a user-friendly business app available on all major mobile platforms (iPad, iPhone, Android, Windows 8.1 tablets). Sales and marketing professionals use the Handbook platform to create and present engaging and effective communications packages in the form of Handbooks. A powerful cloud backend takes care of automated and nearly-instantaneous distribution of these Handbooks to specified target audience groups (such as internal sales teams or external customer groups).
In addition to the Handbook App, the Handbook platform includes a cloud-based web application called Handbook Studio. Handbook Studio allows users to create Handbooks quickly and easily - by combining a variety of existing source materials - such as videos, images, PDFs, presentations, MS-Office documents, price lists / spreadsheets - with drag-and-drop ease from their local file system or a cloud storage service (like Google Docs or Dropbox).
One major business advantage of Handbook is that it does not require any special IT investment other than a low monthly subscription (cancellable any time). Plans start from as low as $6 per user per month. Volume discounted pricing is available for enterprises with higher numbers of users. More information on plans and pricing are available at http://handbookapp.net/us/pricing/
In terms of learning curve, both Handbook App and Handbook Studio have been designed to allow users to become productive with minimal effort and time. Infoteria estimates 3 minutes for a Reader role (those who use the Handbook App on their tablets and smartphones to browse the distributed Handbooks); and about 15 minutes for the Editor role (those who put together the Handbooks).
About Infoteria America Corporation and Group:
Infoteria America Corporation is the US subsidiary of Infoteria Corporation, which is headquartered in Tokyo, Japan. Infoteria Corporation is listed on the Tokyo Stock Exchange under the ticker symbol 3853.
Founded in 1998 as an innovative software product company, Infoteria went public in 2007. Infoteria's middleware product Asteria has 47% market share in Japan. Infoteria's Handbook product has maintained market leadership in the mobile content management space in Japan for over 2 years now with over 38% market share.
To learn more about Infoteria America, please visit: www.infoteria.com/en/
Infoteria America Corporation
Tel: +1-408-758-6510 ext. 104
E-mail: [email protected]
SOURCE Infoteria America Corporation
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 24, 2016 09:45 PM EDT Reads: 1,584
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Sep. 24, 2016 09:30 PM EDT Reads: 3,317
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Sep. 24, 2016 09:15 PM EDT Reads: 1,187
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
Sep. 24, 2016 09:00 PM EDT Reads: 1,403
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Sep. 24, 2016 08:30 PM EDT Reads: 1,432
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Sep. 24, 2016 08:00 PM EDT Reads: 1,641
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Sep. 24, 2016 07:00 PM EDT Reads: 2,771
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Sep. 24, 2016 06:45 PM EDT Reads: 1,465
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Sep. 24, 2016 04:30 PM EDT Reads: 1,498
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Sep. 24, 2016 04:30 PM EDT Reads: 1,692
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Sep. 24, 2016 04:00 PM EDT Reads: 1,535
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Sep. 24, 2016 03:00 PM EDT Reads: 1,020
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
Sep. 24, 2016 01:30 PM EDT Reads: 1,672
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Sep. 24, 2016 01:00 PM EDT Reads: 1,479
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Sep. 24, 2016 12:00 PM EDT Reads: 742