Welcome!

News Feed Item

Handbook 4 - Business App for B2B Sales and Marketing Communications - Released in US Market

- Availability on All Major Tablet & Smartphone Platforms (iPad, iPhone, Android, Windows 8.1); New BookDrop Feature Enables Customer-to-customer Marketing -

TOKYO and CUPERTINO, Calif., Feb. 12, 2014 /PRNewswire/ -- Infoteria America Corporation on February 12 announced the general availability of the company's Business App "Handbook 4" in the US market on a variety of Tablet and smartphone platforms - including iOS (iPad, iPhone), Android and Windows 8.1.

Tablet penetration and usage within the enterprise is growing at a phenomenal pace. Several factors - such as ease-of-use, high pixel-density screens, increasing use of video, and the expanding set of options in terms of size and portability - are triggering new types of business uses - especially in the area of sales and marketing communications. 

"Well-designed business apps like Handbook 4 are helping companies harness this powerful trend," said Sachin Mithal, CEO of Infoteria America. "In the case of Handbook 4, by empowering sales and marketing professionals with new communication, presentation, and content marketing capabilities - helping corporate marketing and sales teams reach key marketing and sales goals."

"Our customer base of more than 100,000 paid users and 500 companies worldwide confirms the high value our customers are deriving from reliable business apps," said Auri Biswas, Director of Marketing at Infoteria America. "Business apps like Handbook are helping companies achieve specific business goals like accelerating the sales cycle, improving conversion rates, and improving customer satisfaction."

The flip side of this new power available to enterprises is the challenge of accommodating the BYOD (Bring Your Own Device) trend i.e. employee preferences for different devices and platforms (iPads / iPhones, Android, and Windows 8.1 tablets). With the non-stop improvements and changes to these platforms, companies trying to develop in-house business apps are facing serious challenges in terms of development costs, time, and access to quality engineering and design talent. An associated challenge is the expectation from today's departmental heads and business users of ease-of-use and productivity with minimal training or setup.

"Handbook 4 squarely addresses these critical enterprise needs by accommodating all the major tablet & smartphone platforms." said Yoshiyuki Kitahara, CTO of Infoteria Corporation. "Given Infoteria's core business and product strategy, we constantly monitor various platforms and deepen our knowledge of these technologies and UI / UX best practices. We are able to add value to our customers by reinvesting that growing body of knowledge into Handbook design and development - ensuring that a variety of content published & distributed via Handbook is presented smoothly and attractively on all major devices."

The notable new enhancement in version 4 is the innovative BookDrop feature which allows impromptu sharing of Handbooks in a face-to-face setting without requiring any user account setup. This feature helps Infoteria's customers realize the ultimate marketing goal of helping end-customers become advocates and evangelists. Sales staff, using the Handbook App on their tablets, can not only show prospective customers attractive sales presentations and marketing collateral - but also "leave behind" some of those marketing materials on the customers' tablets & smartphones - allowing those prospects and customers to share such materials with their friends and family. Contemporary research indicates that this is one of the most powerful forms of marketing in terms of credibility and reach.

Other key improvements incorporated into the latest version of Handbook encompass text search, ratings & surveys, and analytics. Plus enhancements to the enterprise-grade cloud backend that drives interoperability and fast, secure distribution. 

To help Infoteria's business customers experience the ease-of-use and power of Handbook, Infoteria America is offering a 30-day free trial (no credit card required) at https://handbookapp.net/signup/. For more information on Handbook - its key benefits and an overview of features, please visit: http://handbookapp.net/us/

About Handbook:
Handbook is a user-friendly business app available on all major mobile platforms (iPad, iPhone, Android, Windows 8.1 tablets). Sales and marketing professionals use the Handbook platform to create and present engaging and effective communications packages in the form of Handbooks. A powerful cloud backend takes care of automated and nearly-instantaneous distribution of these Handbooks to specified target audience groups (such as internal sales teams or external customer groups).

In addition to the Handbook App, the Handbook platform includes a cloud-based web application called Handbook Studio. Handbook Studio allows users to create Handbooks quickly and easily - by combining a variety of existing source materials - such as videos, images, PDFs, presentations, MS-Office documents, price lists / spreadsheets - with drag-and-drop ease from their local file system or a cloud storage service (like Google Docs or Dropbox).

One major business advantage of Handbook is that it does not require any special IT investment other than a low monthly subscription (cancellable any time). Plans start from as low as $6 per user per month. Volume discounted pricing is available for enterprises with higher numbers of users. More information on plans and pricing are available at http://handbookapp.net/us/pricing/

In terms of learning curve, both Handbook App and Handbook Studio have been designed to allow users to become productive with minimal effort and time.  Infoteria estimates 3 minutes for a Reader role (those who use the Handbook App on their tablets and smartphones to browse the distributed Handbooks); and about 15 minutes for the Editor role (those who put together the Handbooks).  

About Infoteria America Corporation and Group:
Infoteria America Corporation is the US subsidiary of Infoteria Corporation, which is headquartered in Tokyo, Japan. Infoteria Corporation is listed on the Tokyo Stock Exchange under the ticker symbol 3853.

Founded in 1998 as an innovative software product company, Infoteria went public in 2007. Infoteria's middleware product Asteria has 47% market share in Japan. Infoteria's Handbook product has maintained market leadership in the mobile content management space in Japan for over 2 years now with over 38% market share.

To learn more about Infoteria America, please visit: www.infoteria.com/en/

Contact:
Auri Biswas
Infoteria America Corporation
Tel: +1-408-758-6510 ext. 104
E-mail: [email protected]

SOURCE Infoteria America Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
As more and more companies are making the shift from on-premises to public cloud, the standard approach to DevOps is evolving. From encryption, compliance and regulations like GDPR, security in the cloud has become a hot topic. Many DevOps-focused companies have hired dedicated staff to fulfill these requirements, often creating further siloes, complexity and cost. This session aims to highlight existing DevOps cultural approaches, tooling and how security can be wrapped in every facet of the bu...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
Connecting to major cloud service providers is becoming central to doing business. But your cloud provider’s performance is only as good as your connectivity solution. Massive Networks will place you in the driver's seat by exposing how you can extend your LAN from any location to include any cloud platform through an advanced high-performance connection that is secure and dedicated to your business-critical data. In his session at 21st Cloud Expo, Paul Mako, CEO & CIO of Massive Networks, wil...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
Given the popularity of the containers, further investment in the telco/cable industry is needed to transition existing VM-based solutions to containerized cloud native deployments. The networking architecture of the solution isolates the network traffic into different network planes (e.g., management, control, and media). This naturally makes support for multiple interfaces in container orchestration engines an indispensable requirement.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...