|By PR Newswire||
|February 12, 2014 02:00 AM EST||
TOKYO and CUPERTINO, Calif., Feb. 12, 2014 /PRNewswire/ -- Infoteria America Corporation on February 12 announced the general availability of the company's Business App "Handbook 4" in the US market on a variety of Tablet and smartphone platforms - including iOS (iPad, iPhone), Android and Windows 8.1.
Tablet penetration and usage within the enterprise is growing at a phenomenal pace. Several factors - such as ease-of-use, high pixel-density screens, increasing use of video, and the expanding set of options in terms of size and portability - are triggering new types of business uses - especially in the area of sales and marketing communications.
"Well-designed business apps like Handbook 4 are helping companies harness this powerful trend," said Sachin Mithal, CEO of Infoteria America. "In the case of Handbook 4, by empowering sales and marketing professionals with new communication, presentation, and content marketing capabilities - helping corporate marketing and sales teams reach key marketing and sales goals."
"Our customer base of more than 100,000 paid users and 500 companies worldwide confirms the high value our customers are deriving from reliable business apps," said Auri Biswas, Director of Marketing at Infoteria America. "Business apps like Handbook are helping companies achieve specific business goals like accelerating the sales cycle, improving conversion rates, and improving customer satisfaction."
The flip side of this new power available to enterprises is the challenge of accommodating the BYOD (Bring Your Own Device) trend i.e. employee preferences for different devices and platforms (iPads / iPhones, Android, and Windows 8.1 tablets). With the non-stop improvements and changes to these platforms, companies trying to develop in-house business apps are facing serious challenges in terms of development costs, time, and access to quality engineering and design talent. An associated challenge is the expectation from today's departmental heads and business users of ease-of-use and productivity with minimal training or setup.
"Handbook 4 squarely addresses these critical enterprise needs by accommodating all the major tablet & smartphone platforms." said Yoshiyuki Kitahara, CTO of Infoteria Corporation. "Given Infoteria's core business and product strategy, we constantly monitor various platforms and deepen our knowledge of these technologies and UI / UX best practices. We are able to add value to our customers by reinvesting that growing body of knowledge into Handbook design and development - ensuring that a variety of content published & distributed via Handbook is presented smoothly and attractively on all major devices."
The notable new enhancement in version 4 is the innovative BookDrop feature which allows impromptu sharing of Handbooks in a face-to-face setting without requiring any user account setup. This feature helps Infoteria's customers realize the ultimate marketing goal of helping end-customers become advocates and evangelists. Sales staff, using the Handbook App on their tablets, can not only show prospective customers attractive sales presentations and marketing collateral - but also "leave behind" some of those marketing materials on the customers' tablets & smartphones - allowing those prospects and customers to share such materials with their friends and family. Contemporary research indicates that this is one of the most powerful forms of marketing in terms of credibility and reach.
Other key improvements incorporated into the latest version of Handbook encompass text search, ratings & surveys, and analytics. Plus enhancements to the enterprise-grade cloud backend that drives interoperability and fast, secure distribution.
To help Infoteria's business customers experience the ease-of-use and power of Handbook, Infoteria America is offering a 30-day free trial (no credit card required) at https://handbookapp.net/signup/. For more information on Handbook - its key benefits and an overview of features, please visit: http://handbookapp.net/us/
Handbook is a user-friendly business app available on all major mobile platforms (iPad, iPhone, Android, Windows 8.1 tablets). Sales and marketing professionals use the Handbook platform to create and present engaging and effective communications packages in the form of Handbooks. A powerful cloud backend takes care of automated and nearly-instantaneous distribution of these Handbooks to specified target audience groups (such as internal sales teams or external customer groups).
In addition to the Handbook App, the Handbook platform includes a cloud-based web application called Handbook Studio. Handbook Studio allows users to create Handbooks quickly and easily - by combining a variety of existing source materials - such as videos, images, PDFs, presentations, MS-Office documents, price lists / spreadsheets - with drag-and-drop ease from their local file system or a cloud storage service (like Google Docs or Dropbox).
One major business advantage of Handbook is that it does not require any special IT investment other than a low monthly subscription (cancellable any time). Plans start from as low as $6 per user per month. Volume discounted pricing is available for enterprises with higher numbers of users. More information on plans and pricing are available at http://handbookapp.net/us/pricing/
In terms of learning curve, both Handbook App and Handbook Studio have been designed to allow users to become productive with minimal effort and time. Infoteria estimates 3 minutes for a Reader role (those who use the Handbook App on their tablets and smartphones to browse the distributed Handbooks); and about 15 minutes for the Editor role (those who put together the Handbooks).
About Infoteria America Corporation and Group:
Infoteria America Corporation is the US subsidiary of Infoteria Corporation, which is headquartered in Tokyo, Japan. Infoteria Corporation is listed on the Tokyo Stock Exchange under the ticker symbol 3853.
Founded in 1998 as an innovative software product company, Infoteria went public in 2007. Infoteria's middleware product Asteria has 47% market share in Japan. Infoteria's Handbook product has maintained market leadership in the mobile content management space in Japan for over 2 years now with over 38% market share.
To learn more about Infoteria America, please visit: www.infoteria.com/en/
Infoteria America Corporation
Tel: +1-408-758-6510 ext. 104
SOURCE Infoteria America Corporation
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often un...
Feb. 19, 2017 08:00 PM EST Reads: 2,674
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
Feb. 19, 2017 06:45 PM EST Reads: 3,002
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Feb. 19, 2017 06:15 PM EST Reads: 944
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
Feb. 19, 2017 06:00 PM EST Reads: 1,251
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
Feb. 19, 2017 05:45 PM EST Reads: 5,222
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Feb. 19, 2017 05:45 PM EST Reads: 795
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
Feb. 19, 2017 05:00 PM EST Reads: 8,005
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Feb. 19, 2017 05:00 PM EST Reads: 1,471
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Feb. 19, 2017 05:00 PM EST Reads: 7,900
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Feb. 19, 2017 05:00 PM EST Reads: 779
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Feb. 19, 2017 04:15 PM EST Reads: 1,943
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
Feb. 19, 2017 03:45 PM EST Reads: 1,275
In the first article of this three-part series on hybrid cloud security, we discussed the Shared Responsibility Model and examined how the most common attack strategies persist, are amplified, or are mitigated as assets move from data centers to the cloud. Today, we’ll look at some of the unique security challenges that are introduced by public cloud environments. While cloud computing delivers many operational, cost-saving and security benefits, it takes place in a public, shared and on-demand ...
Feb. 19, 2017 02:45 PM EST Reads: 920
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, will discuss how to use Kubernetes to setup a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace....
Feb. 19, 2017 02:30 PM EST Reads: 2,103
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, will discuss how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees will learn how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He will also look at what good leadership must entail in order to accomplish this, and how IT managers ca...
Feb. 19, 2017 02:30 PM EST Reads: 1,072