Welcome!

News Feed Item

Second Annual Expedia Pleasure Index Study Finds That Vacation Drives Marriage Satisfaction, Increased Intimacy, and Overall Happiness

Americans report more sex, more happiness, more emotional health while on holiday;94% of Americans would give up life's "prized possessions" for a full week to gain just one more vacation day

BELLEVUE, Wash., Feb. 12, 2014 /PRNewswire/ -- For consumers shopping for a last-minute Valentine's Day gift for their loved ones, Expedia.com® and Northstar Research have some data-driven advice: spring for a getaway. Because the 2014 Expedia Pleasure Index study, released today, revealed that Americans prefer vacations to just about everything.

(Logo: http://photos.prnewswire.com/prnh/20110121/SF33870LOGO-b)

In particular, 80 percent of Americans said that vacations make them happier than marriages (and weddings), religion, cats and birthdays. Eighty-two percent of Americans get more pleasure out of vacations than possessions, and 94 percent would give up at least one of life's "prized possessions," including alcohol, video games, chocolate and favorite clothing for an entire week, in return for a single extra vacation day.

To earn that extra vacation day:

  • 50 percent would go a week without chocolate.
  • 42 percent would go without television.
  • 41 percent would go without coffee.
  • 35 percent would not touch their mobile phone/smartphone.
  • 35 percent of Americans would avoid their best friend.
  • 30 percent would go without sex (35 percent of women would do so, versus 25 percent of men).

The 2014 Expedia Pleasure Index is a study of 2,000 American adults, conducted by Northstar Research. This is the study's second year. Full details on the study can be found on the Expedia® Viewfinder blog.

"The Expedia Pleasure Index study brings some rigor to the notion that most of us intuitively understand: vacations are the fastest path to happiness," said Sarah Gavin, Expedia Travel Expert, Expedia.com. "People appreciate themselves and their loved ones more on holiday. Nine out of 10 Americans believe their happiest memories were formed on vacation. Expedia is releasing this study in the dead of winter to remind Americans that happiness – a sunny beach, a mountain chalet or just an afternoon at a cafe with friends – is only a few clicks away."

Expedia introduced the Pleasure Index last year to determine where vacations rank on the list of life's pleasures. They found it outranked nearly all of them. The 2014 study reveals a tight link between vacations and personal happiness. Eighty percent declared that vacations make them "very" happy. Ninety-six percent believe that vacations make them feel better both mentally and physically.

Vacations charge the American libido. Ninety-three percent report being at least "somewhat likely" to be intimate on vacation. Forty-eight percent say they are "more likely" to be intimate with their spouse or partner on holiday than they are at home. Seventy-seven percent of Americans report that vacations are important to the overall health of the relationship with their spouse or partner. Seventy-nine percent say they most look forward to time with family, and their spouse/partner in particular, when they're traveling. And this goodwill carries over: Americans who take vacations three or more times per year report higher satisfaction with their relationships.

The single most prevailing charm of vacationing is the ability to do nothing at all. Seventy-four percent of Americans prefer relaxation to adventure on holiday, with four in ten citing "relaxing, doing nothing" and "not having a set schedule" as their favorite vacation feature.

Americans have a complicated view of vacations. Many see vacations as something of a guilty pleasure. Expedia's 2013 Vacation Deprivation® study found that Americans use only 10 of the 14 vacation days available to them, leaving well over 500 million vacation days unused each year. This is in stark contrast to the French, who take all 30 days available to them.

The 2014 Expedia Pleasure Index study finds that 32 percent of Americans have never taken a holiday of more than seven days, while 71 percent of Americans have never taken one more than 14 days long. Yet a full 85 percent report feeling that they "need a vacation right now." And those who have taken a vacation in the past year express more satisfaction with both their work lives and their love lives than those who have not.

Americans prize what they know. Forty-one percent of American vacation-goers have visited the same destination four or more times in their life. And they're willing to travel a great distance to find holiday happiness. The average distance traveled by Americans on their most recent vacation was 532 miles. Younger Americans were more likely to vacation closer to home, though not by much: the average distance traveled by Americans aged 18-34 was 459 miles away, versus 538 miles for Americans aged 35-54, and 606 miles for those 55 and older.

Expedia has created a mobile offer to spur Americans to find their happiest memories.
Consumers who text XOXO to 75309 will receive a download link to Expedia's mobile app and an exclusive coupon code. By entering MOBILEXOXO in the app, consumers can save $25 on their first mobile hotel booking.

About Expedia.com
Expedia.com is the world's leading online travel site, helping millions of travelers per month easily plan and book travel. Expedia.com (http://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology and the widest selection of vacation packages, flights, hotels, rental cars, cruises and in-destination activities, attractions, and services. With the Expedia Best Price Guarantee, Expedia.com customers can get the best rates available online for all types of travel.

Expedia, Expedia.com and the Airplane logo are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. © 2014 Expedia, Inc.  All rights reserved.  CST # 2029030-50

About the Study
This study was conducted on behalf of Expedia by Northstar, a globally integrated strategic insights consulting firm, among 2000 adult Americans. Surveys were completed January 30 to February 4, 2014. Sampling quotas and weighting were used to ensure the sample is representative of the U.S. population in terms of age, gender, region, household income and household composition. Assuming a probability sample, the margin of error would be +/-2.2 percentage points, 19 times out of 20.

SOURCE Expedia.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.