Welcome!

News Feed Item

Interlude, S-Curve Records And MTV Collaborate To Unveil Interactive Music Video For NightBus Showcasing Stereo 3-Way

Emerging Dance-Pop Band Partners with Leading Interactive Video Technology Company, Innovative Independent Label to Deliver First-of-Its-Kind Audio-Visual Experience

NEW YORK, Feb. 12, 2014 /PRNewswire/ -- Hot new band NightBus, in collaboration with interactive video technology company Interlude and full-service recording and music publishing company S-Curve Records, today released an interactive music video for "When The Night Time Comes," the debut single from the dance-pop band's recently released EP of the same name by S-Curve. The music video incorporates Stereo 3-Way, a major innovation in stereo sound pioneered by NightBus singer Jack Kennedy, with Interlude's interactive video technology to deliver an all-new audio-visual experience.

The interactive "When The Night Time Comes" video is premiering on MTV Artists, MTV's new digital artist platform and can be viewed at http://nightbus.mtv.com.

Stereo 3-Way offers three different versions of "When The Night Time Comes" when listening with earbuds: one by NightBus' Hannah Melbourn (left earbud), one by Jack Kennedy (right earbud) and the full song in stereo (both earbuds). With this groundbreaking video, Interlude extends Stereo 3-Way to include a visual representation of the same innovation: viewers can seamlessly alternate between a music video of each of Melbourn's and Kennedy's versions using a sliding button to watch and hear as much of either version (or both in stereo and in split screen) as they like.

"The idea of one song, three ways was already a revolutionary concept, but the video takes it to another level, thanks to the creative genius of the people at Interlude," said Steve Greenberg, CEO and founder of S-Curve Records. "With this video-audio combination, NightBus and Interlude have introduced truly compelling innovations that expand music's capabilities in the digital age."

"Stereo 3-Way introduces an amazing way to listen to music, and our challenge was to create a video that matched that innovation stride for stride," said Yoni Bloch, CEO and co-founder of Interlude. "We wanted to add another twist, providing a visual experience that not only complemented, but amplified the unique listening experience. By pushing the boundaries of interactivity, we delivered a first-of-its-kind music video that engages fans to become active participants in shaping the song."

The NightBus "When The Night Time Comes" video is the third collaboration between S-Curve Records and Interlude who created interactive videos for music artists Andy Grammar and We the Kings. Both the Andy Grammer and We The Kings videos won the MTV-O Music Award for Most Innovative Video. Interlude has built a rich history of digital storytelling and helped major music artists leverage interactive video to offer fans a novel way to experience their songs. Last year, the company launched the internationally acclaimed interactive music video for Bob Dylan's "Like a Rolling Stone," and recently partnered with The Tribeca Film Festival to launch the first-ever interactive music video category at the festival this year.

Fronted by Jack Kennedy, a Los Angeles-based musician, and Hannah Melbourn, a British singer, NightBus is part of S-Curve Records, one of the industry's most innovative independent music companies. Since its inception in 2000, S-Curve has boasted an eclectic roster of critically acclaimed artists, including Joss Stone, Andy Grammer, We The Kings, Fountains of Wayne, Baha Men, Tom Jones, Little Jackie, Diane Birch, Care Bears on Fire and Tinted Windows, among many others.

Released on January 14, NightBus' "When The Night Time Comes" EP features the single in three different versions along with two other tracks, "Twofer" and "Across the Sea." To purchase the EP on iTunes, visit http://bit.ly/19zCbai.

For more information on NightBus, please visit:

About Interlude
Interlude (interlude.fm) is a digital media company that designs, develops and markets interactive video technology. With Treehouse, Interlude's self-serve authoring suite, all video creators, whether enthusiasts or professionals can create interactive videos. Founded by Israeli musician Yoni Bloch and his band, Interlude is backed by Sequoia Capital, Intel Capital, NEA, Marker and Innovation Endeavors.  

About S-Curve Records
S-Curve Records was created in 2000 by record executive and music producer Steve Greenberg. In its early incarnation, S-Curve entered the market with a bang with its first major release, "Who Let The Dogs Out" by Baha Men, which won the label its first Grammy Award for Best Dance Recording. Success continued for S-Curve with hit records by alt-pop-rock band Fountains of Wayne and British Soul singer Joss Stone. After a stint as President of Columbia Records, Mr. Greenberg re-launched S-Curve Records in 2007 and its successful streak has continued with such acclaimed artists as alt-rock band We The Kings, singer-songwriter Diane Birch, teen punk rock trio Care Bears on Fire, power pop supergroup Tinted Windows, legendary superstar Tom Jones and singer-songwriter and record producer Andy Grammer. 

NightBus Press Contacts:
Nadia Ali
646-340-1726
[email protected]

Tara Melega 
646.340.1765
[email protected]

Interlude Public Relations:
Elise Chambers
801-461-9776
[email protected]

Jacob Moon
801-461-9797
[email protected]

 

SOURCE S-Curve Records

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.