Click here to close now.




















Welcome!

News Feed Item

Interlude, S-Curve Records And MTV Collaborate To Unveil Interactive Music Video For NightBus Showcasing Stereo 3-Way

Emerging Dance-Pop Band Partners with Leading Interactive Video Technology Company, Innovative Independent Label to Deliver First-of-Its-Kind Audio-Visual Experience

NEW YORK, Feb. 12, 2014 /PRNewswire/ -- Hot new band NightBus, in collaboration with interactive video technology company Interlude and full-service recording and music publishing company S-Curve Records, today released an interactive music video for "When The Night Time Comes," the debut single from the dance-pop band's recently released EP of the same name by S-Curve. The music video incorporates Stereo 3-Way, a major innovation in stereo sound pioneered by NightBus singer Jack Kennedy, with Interlude's interactive video technology to deliver an all-new audio-visual experience.

The interactive "When The Night Time Comes" video is premiering on MTV Artists, MTV's new digital artist platform and can be viewed at http://nightbus.mtv.com.

Stereo 3-Way offers three different versions of "When The Night Time Comes" when listening with earbuds: one by NightBus' Hannah Melbourn (left earbud), one by Jack Kennedy (right earbud) and the full song in stereo (both earbuds). With this groundbreaking video, Interlude extends Stereo 3-Way to include a visual representation of the same innovation: viewers can seamlessly alternate between a music video of each of Melbourn's and Kennedy's versions using a sliding button to watch and hear as much of either version (or both in stereo and in split screen) as they like.

"The idea of one song, three ways was already a revolutionary concept, but the video takes it to another level, thanks to the creative genius of the people at Interlude," said Steve Greenberg, CEO and founder of S-Curve Records. "With this video-audio combination, NightBus and Interlude have introduced truly compelling innovations that expand music's capabilities in the digital age."

"Stereo 3-Way introduces an amazing way to listen to music, and our challenge was to create a video that matched that innovation stride for stride," said Yoni Bloch, CEO and co-founder of Interlude. "We wanted to add another twist, providing a visual experience that not only complemented, but amplified the unique listening experience. By pushing the boundaries of interactivity, we delivered a first-of-its-kind music video that engages fans to become active participants in shaping the song."

The NightBus "When The Night Time Comes" video is the third collaboration between S-Curve Records and Interlude who created interactive videos for music artists Andy Grammar and We the Kings. Both the Andy Grammer and We The Kings videos won the MTV-O Music Award for Most Innovative Video. Interlude has built a rich history of digital storytelling and helped major music artists leverage interactive video to offer fans a novel way to experience their songs. Last year, the company launched the internationally acclaimed interactive music video for Bob Dylan's "Like a Rolling Stone," and recently partnered with The Tribeca Film Festival to launch the first-ever interactive music video category at the festival this year.

Fronted by Jack Kennedy, a Los Angeles-based musician, and Hannah Melbourn, a British singer, NightBus is part of S-Curve Records, one of the industry's most innovative independent music companies. Since its inception in 2000, S-Curve has boasted an eclectic roster of critically acclaimed artists, including Joss Stone, Andy Grammer, We The Kings, Fountains of Wayne, Baha Men, Tom Jones, Little Jackie, Diane Birch, Care Bears on Fire and Tinted Windows, among many others.

Released on January 14, NightBus' "When The Night Time Comes" EP features the single in three different versions along with two other tracks, "Twofer" and "Across the Sea." To purchase the EP on iTunes, visit http://bit.ly/19zCbai.

For more information on NightBus, please visit:

About Interlude
Interlude (interlude.fm) is a digital media company that designs, develops and markets interactive video technology. With Treehouse, Interlude's self-serve authoring suite, all video creators, whether enthusiasts or professionals can create interactive videos. Founded by Israeli musician Yoni Bloch and his band, Interlude is backed by Sequoia Capital, Intel Capital, NEA, Marker and Innovation Endeavors.  

About S-Curve Records
S-Curve Records was created in 2000 by record executive and music producer Steve Greenberg. In its early incarnation, S-Curve entered the market with a bang with its first major release, "Who Let The Dogs Out" by Baha Men, which won the label its first Grammy Award for Best Dance Recording. Success continued for S-Curve with hit records by alt-pop-rock band Fountains of Wayne and British Soul singer Joss Stone. After a stint as President of Columbia Records, Mr. Greenberg re-launched S-Curve Records in 2007 and its successful streak has continued with such acclaimed artists as alt-rock band We The Kings, singer-songwriter Diane Birch, teen punk rock trio Care Bears on Fire, power pop supergroup Tinted Windows, legendary superstar Tom Jones and singer-songwriter and record producer Andy Grammer. 

NightBus Press Contacts:
Nadia Ali
646-340-1726
[email protected]

Tara Melega 
646.340.1765
[email protected]

Interlude Public Relations:
Elise Chambers
801-461-9776
[email protected]

Jacob Moon
801-461-9797
[email protected]

 

SOURCE S-Curve Records

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Learn how to solve the problem of keeping files in sync between multiple Docker containers. In his session at 16th Cloud Expo, Aaron Brongersma, Senior Infrastructure Engineer at Modulus, discussed using rsync, GlusterFS, EBS and Bit Torrent Sync. He broke down the tools that are needed to help create a seamless user experience. In the end, can we have an environment where we can easily move Docker containers, servers, and volumes without impacting our applications? He shared his results so yo...
Palerra, the cloud security automation company, announced enhanced support for Amazon AWS, allowing IT security and DevOps teams to automate activity and configuration monitoring, anomaly detection, and orchestrated remediation, thereby meeting compliance mandates within complex infrastructure deployments. "Monitoring and threat detection for AWS is a non-trivial task. While Amazon's flexible environment facilitates successful DevOps implementations, it adds another layer, which can become a ...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...