Welcome!

News Feed Item

Oracle Announces Oracle Eloqua for Life Sciences

Life Sciences Organizations Can Improve Customer Engagement and Lower Marketing Costs With New Marketing Cloud Solution

REDWOOD SHORES, CA -- (Marketwired) -- 02/12/14 -- Oracle (NYSE: ORCL)

News Summary
Marketers in the medical device manufacturing, pharmaceutical, and biotechnology industries face unique challenges in their efforts to reach healthcare providers, payors, and prescription influencers with personalized communications. At the same time, diminishing budgets require more output from less resources, which makes traditional in-person marketing too expensive and inefficient. To help life science organizations address these challenges and better target and engage with key healthcare audiences, Oracle today announced Oracle Eloqua for Life Sciences.

News Facts

  • To help life sciences organizations better reach and engage customers, Oracle today introduced Oracle Eloqua for Life Sciences.
  • The latest addition to the Oracle Marketing Cloud, Oracle Eloqua for Life Sciences is a flexible and scalable cloud-based solution for marketers in the medical device manufacturing, pharmaceutical, and biotechnology industries that offer industry-specific best practices and capabilities to improve the efficiency and effectiveness of marketing campaigns.
  • To improve efficiencies in the development and execution of marketing campaigns, Oracle Eloqua for Life Sciences offers predefined contact and account fields, customized campaign templates based on industry best practices, and life science-specific reporting templates that drive user adoption, optimize performance and help marketing organizations achieve rapid time to value,.
  • To improve the effectiveness of marketing campaigns, industry-specific capabilities in Oracle Eloqua for Life Sciences help marketers target specific healthcare audiences, improve engagement, enhance measurement and produce actionable reporting.
  • The advanced targeting and segmentation capabilities also improve campaign reach and maximize sales staff effectiveness by enabling marketers to personalize engagement and foster one-to-one conversations with healthcare professionals and prescription influencers.
  • Oracle Marketing Cloud now has industry-specific marketing solutions for financial services, industrial services and life sciences. Each industry product is developed with the industry user in mind, incorporating marketing, content, and data analysis best practices.

Key Benefits:

  • Oracle Eloqua for Life Sciences helps marketers in the medical device manufacturing, pharmaceutical, and biotechnology industries increase revenues and reduce costs by supporting the design and delivery of personalized communications across all channels.
  • Key benefits delivered by Oracle Eloqua for Life Sciences include:
    • Optimized campaign management and execution: An intuitive user interface specifically designed for the life science industry makes it simple to create campaigns, landing pages and forms, and automate email, demand generation, and content marketing programs.
    • Fast and accurate targeting: Oracle Eloqua Targeting and Segmentation technology helps life science marketers increase engagement, improve efficiency and drive sales by quickly and easily delivering relevant, targeted, and meaningful communications across traditional and social channels.
    • Simplified marketing compliance: By logging, tracking and sending an exact copy to your system for every communication from marketing, Oracle Eloqua for Life Sciences enables marketers to deploy compliant and approved digital communications across all channels.
    • Better lead management: Oracle Eloqua Lead Management helps improve sales team productivity by identifying the best leads and nurturing unqualified, or cold leads, to help move them along the buyer's journey.
    • Enhanced customer insight: Oracle Eloqua Marketing Measurement capabilities provide deep insights into marketing activities and campaign performance, showing impact on qualified sales leads, pipeline and ROI.
    • Rapid deployment: With Oracle's proven methodology and pre-packaged content for eDetailing, medical education events, formulary approval and online product education campaigns, marketers can ensure rapid time to market for marketing campaigns.
    • Simple integration: One-click integration enables marketers to quickly and easily integrate actionable customer insights into its existing enterprise applications. The solution also integrates with more than 100 social media and direct mail tools via connectors hosted in the Oracle Eloqua AppCloud.

Supporting Quotes

  • "Each industry faces its own set of unique marketing challenges, which many one-size-fits-all marketing platforms fail to address," said Jason Rushforth, VP Industry Solutions at Oracle Marketing Cloud. "At Oracle we are committed to leveraging our extensive insights across a range of verticals to deliver industry-specific marketing solutions. The release of Oracle Eloqua for Life Sciences further demonstrates that commitment and addresses the unique marketing challenges faced by the medical device manufacturing, pharmaceutical, and biotechnology industries."

Supporting Resources

About Oracle
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE: ORCL), visit www.oracle.com.

Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Contact Info
Letty Ledbetter
Oracle
+1.650.506.8071
Email Contact

Simon Jones
Blanc & Otus
+1.415.856.5155
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...