Welcome!

Blog Feed Post

The RFU selects ZNAP® for first Twickenham m-commerce service

ZNAP® to help the RFU reduce queues and streamline payments at the world's biggest rugby stadium

London, 12th February 2014: The Rugby Football Union (RFU) has selected ZNAP®, the mobile business platform, as the first, preferred provider of m-commerce solutions at Twickenham. The deal was agreed after a successful trial at the 2013 QBE Internationals. ZNAP® is part of a wider RFU strategy to enhance the match day experience for fans at the 'Home of England Rugby'.

ZNAP® is a new mobile app that enables users to place orders, make payments, collect loyalty benefits and more on everything from drinks to ticketing. Fans can use ZNAP® to pre-pay for food and drinks at six bars around the stadium, slashing queuing time. The service will be available at the upcoming RBS 6 Nations games at Twickenham Stadium, where England face Ireland and Wales.

At the QBE Internationals trial, a select group of fans were given the opportunity to download ZNAP® and pre-order food and drinks at specific Twickenham Stadium bars. After ordering, fans went to special Express ZNAP® Pick-Up Queues to scan their code and collect their pre-prepared orders. Increased volume and faster serving times were achieved without the addition of staff, new infrastructure or expanded premises. As a result fans spent less time queuing and more time enjoying the game.

The statistics from the trial match days show just how keen fans were to use ZNAP®:

  • The first 500 downloaders were given a £5 voucher - 40% of which were redeemed (average redemption rate for vouchers at a sporting event is 3%[1] )
  • 888 people downloaded ZNAP® and 597 people registered for use; a conversion rate of 67%
  • A total of 1011 items were purchased with an average value of £5

"After passing rigorous tests at the world's biggest rugby stadium, we're delighted to be expanding our offering for fans," said Hooman Mazaheri, European CEO, ZNAP®. "ZNAP® can add value to almost every aspect of the event experience. From buying and storing tickets to pre-purchasing merchandise and refreshments, we expect that ZNAP® will soon become a one-stop shop for event goers everywhere."

"We want match days at Twickenham Stadium to be as enjoyable as possible for fans. We're constantly looking for ways to improve the fan experience by embracing new technologies and innovations," said Sophie Goldschmidt, Chief Commercial Officer, RFU. "We chose ZNAP® because the platform enables us to speed up shopping times, reduce queues and deliver special offers and loyalty rewards. We hope our first foray into m-commerce will make a big difference to fans."

[1] Valassis, 2012

---Ends---

About ZNAP®
ZNAP® is an innovative mobile business platform which optimises transactions through the bundling of secure multi-channel mobile payments with value added solutions such as loyalty integration, business intelligence, geo-location in-app consumer communication, offer marketing and much more. The product was developed by MPayMe, an international high-growth business technology company founded in 2010. Headquartered in Hong Kong and with offices in US, Europe, Asia and Japan, ZNAP® has recently launched in a number of markets around the world with well-known merchants and partners. MPayMe solutions are designed around the needs of merchants and consumers, in order to add value and solve real business problems.

For more information visit http://www.znap.com and http://www.mpayme.com

About The RFU
The Rugby Football Union is the National Governing Body for rugby union in England and supports participants and fans from the grassroots to the national team. For more information visit www.rfu.com

You can keep up to date with all RFU news on @EnglandRugby

The RFU Rose and the words 'England Rugby' are official registered trademarks of the Rugby Football Union and are subject to extensive trade mark registration worldwide.

PR Contacts:
Charlotte Abbott/Libby Cutress at CCgroup for ZNAP
Tel: +44 207 535 7208 - Charlotte
Tel: +44 207 535 7237 - Libby
Email: [email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at @DevOpsSummit at 19th Cloud Expo, Charles Kendrick, CTO at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and deve...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It doe...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
As cloud adoption continues to transform business, today’s global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.