|By RealWire News Distribution||
|February 12, 2014 07:19 PM EST||
ZNAP® to help the RFU reduce queues and streamline payments at the world's biggest rugby stadium
London, 12th February 2014: The Rugby Football Union (RFU) has selected ZNAP®, the mobile business platform, as the first, preferred provider of m-commerce solutions at Twickenham. The deal was agreed after a successful trial at the 2013 QBE Internationals. ZNAP® is part of a wider RFU strategy to enhance the match day experience for fans at the 'Home of England Rugby'.
ZNAP® is a new mobile app that enables users to place orders, make payments, collect loyalty benefits and more on everything from drinks to ticketing. Fans can use ZNAP® to pre-pay for food and drinks at six bars around the stadium, slashing queuing time. The service will be available at the upcoming RBS 6 Nations games at Twickenham Stadium, where England face Ireland and Wales.
At the QBE Internationals trial, a select group of fans were given the opportunity to download ZNAP® and pre-order food and drinks at specific Twickenham Stadium bars. After ordering, fans went to special Express ZNAP® Pick-Up Queues to scan their code and collect their pre-prepared orders. Increased volume and faster serving times were achieved without the addition of staff, new infrastructure or expanded premises. As a result fans spent less time queuing and more time enjoying the game.
The statistics from the trial match days show just how keen fans were to use ZNAP®:
- The first 500 downloaders were given a £5 voucher - 40% of which were redeemed (average redemption rate for vouchers at a sporting event is 3% )
- 888 people downloaded ZNAP® and 597 people registered for use; a conversion rate of 67%
- A total of 1011 items were purchased with an average value of £5
"After passing rigorous tests at the world's biggest rugby stadium, we're delighted to be expanding our offering for fans," said Hooman Mazaheri, European CEO, ZNAP®. "ZNAP® can add value to almost every aspect of the event experience. From buying and storing tickets to pre-purchasing merchandise and refreshments, we expect that ZNAP® will soon become a one-stop shop for event goers everywhere."
"We want match days at Twickenham Stadium to be as enjoyable as possible for fans. We're constantly looking for ways to improve the fan experience by embracing new technologies and innovations," said Sophie Goldschmidt, Chief Commercial Officer, RFU. "We chose ZNAP® because the platform enables us to speed up shopping times, reduce queues and deliver special offers and loyalty rewards. We hope our first foray into m-commerce will make a big difference to fans."
 Valassis, 2012
ZNAP® is an innovative mobile business platform which optimises transactions through the bundling of secure multi-channel mobile payments with value added solutions such as loyalty integration, business intelligence, geo-location in-app consumer communication, offer marketing and much more. The product was developed by MPayMe, an international high-growth business technology company founded in 2010. Headquartered in Hong Kong and with offices in US, Europe, Asia and Japan, ZNAP® has recently launched in a number of markets around the world with well-known merchants and partners. MPayMe solutions are designed around the needs of merchants and consumers, in order to add value and solve real business problems.
About The RFU
The Rugby Football Union is the National Governing Body for rugby union in England and supports participants and fans from the grassroots to the national team. For more information visit www.rfu.com
You can keep up to date with all RFU news on @EnglandRugby
The RFU Rose and the words 'England Rugby' are official registered trademarks of the Rugby Football Union and are subject to extensive trade mark registration worldwide.
Charlotte Abbott/Libby Cutress at CCgroup for ZNAP
Tel: +44 207 535 7208 - Charlotte
Tel: +44 207 535 7237 - Libby
Email: [email protected]
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 8, 2015 02:15 AM EDT Reads: 1,127
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Jul. 8, 2015 12:00 AM EDT Reads: 2,537
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, broke down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them to d...
Jul. 7, 2015 10:30 PM EDT Reads: 2,498
"We have seen the evolution of WebRTC right from the starting point to what it has become today, that people are using in real applications," noted Dr. Natasha Tamaskar, Vice President and Head of Cloud and Mobile Strategy and Ecosystem at GENBAND, in this SYS-CON.tv interview at WebRTC Summit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 7, 2015 10:15 PM EDT Reads: 1,242
Enterprises are turning to the hybrid cloud to drive greater scalability and cost-effectiveness. But enterprises should beware as the definition of “policy” varies wildly. Some say it’s the ability to control the resources apps’ use or where the apps run. Others view policy as governing the permissions and delivering security. Policy is all of that and more. In his session at 16th Cloud Expo, Derek Collison, founder and CEO of Apcera, explained what policy is, he showed how policy should be arch...
Jul. 7, 2015 09:30 PM EDT Reads: 1,255
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Com...
Jul. 7, 2015 08:00 PM EDT Reads: 1,003
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
Jul. 7, 2015 07:00 PM EDT Reads: 2,641
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
Jul. 7, 2015 07:00 PM EDT Reads: 2,670
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Jul. 7, 2015 05:45 PM EDT Reads: 2,512
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
Jul. 7, 2015 05:00 PM EDT Reads: 2,331
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
Jul. 7, 2015 05:00 PM EDT Reads: 2,293
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 7, 2015 04:45 PM EDT Reads: 1,754
"CenturyLink brings a full suite of services to the table and that enables us to be an IT service provider," explained Jeff Katzen, Director of the Cloud Practice at CenturyLink, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 7, 2015 04:15 PM EDT Reads: 891
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Jul. 7, 2015 04:00 PM EDT Reads: 2,001
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Jul. 7, 2015 03:45 PM EDT Reads: 1,471