Welcome!

News Feed Item

Asian Passengers Shaping Long Haul Economy Air Travel

SINGAPORE, February 13, 2014 /PRNewswire/ --

New research shows comfort is key to Asian passengers

Airbus today published a new research report about the comfort demands of Asian economy class passengers. 'The Future of Comfort: Asia' conducted by global future consultancy Future Laboratory, reveals new insights into the evolving demands of tomorrow's increasingly influential Asian air passengers. 

     (Photo: http://photos.prnewswire.com/prnh/20140213/668458-INFO )

Airbus forecasts that by 2032 the Asia region will account for 45% of global passengers; this will make them the dominant flyers of the 21st century shaping the future economy class experience.

The research reveals two emerging typologies of Asian travellers who, due to the rise of social media and shared global online experiences, have an increased knowledge of flying and will demand an enhanced level of comfort:

  • New emerging affluent travellers are first time careers, aged between 18 and 34, highly knowledgeable and wowed by services and add-ons.
  • High income frequent travellers are more experienced flyers, in the middle of their career and focus on personal time and comfort in the strictest sense, with seat width playing a key factor in their perception of comfort.

Whilst their comfort expectations vary slightly, there is a clear commonality on the importance they place on a number of factors:

  • Sleep, wellbeing and relaxation lead to higher productivity. This is of particular relevance in Asia, where emerging markets are opening up business opportunities and 70% of travellers in economy class are flying for business in Asia (highest percentage globally).  Asian passengers believe that the chance to rest on a flight unlocks higher levels of productivity, as opposed to the western view of seeing this time as a chance to catch-up on work. A productive flight is seen by the Asian flyer as one where they can relax (78%), sleep (58%) and then work (56%) - in that order.
  • Asians would pay more money for more seat space as it symbolises improved comfort and brings more relaxation. The majority of Asian consumers (58%) believe that the seat itself is the top factor affecting their sense of comfort when flying. 60% believe that wider seats are the top requirement for 'improved standards of comfort' and 42% would pay more for increased seat width. Wider seats improve views of on-board productivity (53%) followed by more legroom (48%), adjustable seating (43%), quiet zones (42%), and increased arm room (37%)
  • Service levels motivate Asian economy class passengers to book a flight with a particular airline brand. Better cabin service is the top factor influencing future booking decisions.

The report also identified three future macro trends for comfort demanded by the Asian market:

  • The Always on Cabin - Wifi enabled cabins with telephone and conference calling facilities will be seen as a pre-requisite to the large volumes of Asian business passenger travelling to unlock business opportunities in a world of 24/7 access.
  • 3D technology - having already made its mark in entertainment and retail, 3D is expected to be offering more immersive film and shopping experience on board. Airbus is future proofing aircraft currently in production with the integration of fourth generation in-flight entertainment (IFE) systems including 3D TV.
  • Energizing Cabin ‎- Asian Flyers agree that greater in-flight wellbeing allows passengers to relax and unwind, which are seen as key to productivity. Air Quality, cabin quietness, mood lighting and seat space are areas where Airbus is leading to promote heightened passenger wellbeing. 

Kevin Keniston, Airbus' Head of Passenger Comfort, comments: "The voice of the Asian passenger is fast becoming the dominant voice in the aviation industry and will dictate the future of flight. This new research clearly shows that comfort is paramount to satisfying the needs of long haul travel for the Asian population now and in the future. Airbus offers airlines the ability to respond to these market demands now. Our unique aircraft designs deliver comfort without compromise; the ability to offer passengers high levels of comfort whilst simultaneously delivering the most fuel efficient economics to airlines."

Martin Raymond, co-founder of The Future Laboratory, comments: "Our report reveals rich insights into the needs of passengers across eight key Asian markets, and the unique cultural and behavioural drivers around the notion of comfort. It is clear that the emerging typologies of Asian travellers place comfort at the heart of their purchase decisions."‎‎‎‎

 

SOURCE Airbus

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.