Welcome!

News Feed Item

Synqera Uses Brick & Mortar Retailers as Proof Customized Shopping Experiences Work Offline

-- Pilot Programs with Household Goods Retailer and Premium Grocery Chain Showcase Multiple Products Throughout the Storefront

-- Hardware Provides On-Demand Content Not Yet Seen in Global Retailers

-- Opt-in Loyalty Features Enhance Individualized Shopping Experience for Future Purchases

DUSSELDORF, Germany, Feb. 13, 2014 /PRNewswire/ -- Synqera, a technology startup that uses big data to bring a personalized digital experience to the physical retail store through multiple channels, will showcase tandem technologies used throughout the in-store shopping experience at the world's leading retail trade fair, EuroShop

The Synqera retail solution is a software-based, targeted communication platform for retail data collection and analysis. Two of the physical channels Synqera provides for the consumer that are showcased at EuroShop – Loyalty Generator and Simplate – work in tandem with the software to deliver shoppers personalized content, themed product suggestions and recommended purchase paths during every in-store experience.

Eighty-five percent of adults polled in a recently commissioned survey by Synqera, believe that their general shopping experience could be better. Providing shoppers with relevant information and promotions about products they already enjoy from the moment they enter a store to the point-of-sale vastly improves loyalty. Unplanned purchases are most impacted by information delivered within the store.

Current retail customers that use the Synqera platform and its hardware products include Ulybka Radugi, one of the largest household goods and cosmetics stores in Russia, along with premium grocery chain Land. Synqera's analytics and customer personalization technology enhances the shopping experience at critical points throughout the sales process to convert shoppers.

Synqera Simplate

80% of shoppers are interested in seeing and/or doing something while waiting to pay for their purchases. Most would be interested in seeing coupons/in-store specials, and nearly one-third would be interested in relevant partner/retailer promotions. Simplate, found at the POS within both Land and Ulybka Radugi, is a proprietary Synqera tablet devices with interactive customer display and near field communication (NFC) technology that have powerful multimedia capabilities created to attract and monetize customer attention.

Simplate is integrated with POS software and supports customers with the check and balance details on the loyalty card. It also leverages Synqera software to interactively recommend relevant products for shoppers to add to their basket, provide in-store coupons and targeted offers prior to finalizing their purchases. Another feature of Simplate is collection and analysis of real-time customer feedback via an interactive survey on customer satisfaction.

Synqera Loyalty Generator

Most Americans frequently make unplanned purchases, and half describe themselves as impulsive shoppers. Within the survey mentioned above, 92% of U.S. consumers use some kind of shopping list (68% specifically use or bring a paper list) to stay organized.

Shopping habits of European customers do not differ dramatically. That's why in a partnership with global printing manufacturer Star Micronics, Synqera launches to both European and American markets Loyalty Generators - compact printing devices with interactive touch-screens located at store entrances providing targeted content relevant to new and returning customers. Activated with a loyalty card, the device prints out personalized product recommendations relevant to individual shopping needs and recommend new products based on predictive analytics..

Loyalty Generators found within the Land grocery chain help shoppers find and discover products that they need as well as incentivizing loyalty program members to purchase based on special offers and promotions. The interactive kiosks at the front of the store print out personalized product recommendations relevant to individual shopping needs, especially for those who repeat-purchase at the retailer. This increases overall basket size for grocers, while also providing an easy yet comprehensive marketing tool for recommended brand switching, product promotions, and upselling specific products.

Synqera will be at Hall 6 of the fair, stand F62 to present Loyalty Generator to EuroShop attendees.

About Synqera
Synqera, a retail technology startup, develops big data-driven technologies that bring the personalized online shopping model to physical retail stores, creating a more compelling in-store experience for consumers and greater customer loyalty and increased sales opportunities for retailers. Founded in 2010, Synqera launched its first product Simplate in 2012 in Europe and in 2013 in the United States, providing a new concept of real-time business-to-customer media communications. Synqera is headquartered in Saint-Petersburg, Russia, with its U.S. office in New York City. Visit Synqera online at Synqera.com, Facebook, and Twitter.

About Ulybka Radugi
Founded in 2001 and headquartered in Saint Petersburg, Russian Federation, Ulybka Radugi is a leading Russian retail brand of Era Trading LLC, which owns and operates more than 280 retail cosmetics and household chemicals stores across the Russian Federation. The brand collectively services more than 2.5 million unique customers annually with turnover more than USD $200MM. More information can be found at http://r-ulybka.ru.

About Land
Land is a leading high end supermarket chain with 10 stores in St. Petersburg. From its first supermarket opening in 1998, the chain offers only fresh and first-rate items from all over the world. Today the number of goods exceeds 22 000. Land applies excellent level of service with personalized approach to each customer, including personal advice on wine choice from sommeliers, coffee – from baristas, delicacy – from gourmets. More information can be found at http://LAND.ru/ and http://supermarket-land.ru/.

 

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing be...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Back in February of 2017, Andrew Clay Schafer of Pivotal tweeted the following: “seriously tho, the whole software industry is stuck on deployment when we desperately need architecture and telemetry.” Intrigue in a 140 characters. For me, I hear Andrew saying, “we’re jumping to step 5 before we’ve successfully completed steps 1-4.”
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...