|By PR Newswire||
|February 13, 2014 04:05 AM EST||
-- Pilot Programs with Household Goods Retailer and Premium Grocery Chain Showcase Multiple Products Throughout the Storefront
-- Hardware Provides On-Demand Content Not Yet Seen in Global Retailers
-- Opt-in Loyalty Features Enhance Individualized Shopping Experience for Future Purchases
DUSSELDORF, Germany, Feb. 13, 2014 /PRNewswire/ -- Synqera, a technology startup that uses big data to bring a personalized digital experience to the physical retail store through multiple channels, will showcase tandem technologies used throughout the in-store shopping experience at the world's leading retail trade fair, EuroShop.
The Synqera retail solution is a software-based, targeted communication platform for retail data collection and analysis. Two of the physical channels Synqera provides for the consumer that are showcased at EuroShop – Loyalty Generator and Simplate – work in tandem with the software to deliver shoppers personalized content, themed product suggestions and recommended purchase paths during every in-store experience.
Eighty-five percent of adults polled in a recently commissioned survey by Synqera, believe that their general shopping experience could be better. Providing shoppers with relevant information and promotions about products they already enjoy from the moment they enter a store to the point-of-sale vastly improves loyalty. Unplanned purchases are most impacted by information delivered within the store.
Current retail customers that use the Synqera platform and its hardware products include Ulybka Radugi, one of the largest household goods and cosmetics stores in Russia, along with premium grocery chain Land. Synqera's analytics and customer personalization technology enhances the shopping experience at critical points throughout the sales process to convert shoppers.
80% of shoppers are interested in seeing and/or doing something while waiting to pay for their purchases. Most would be interested in seeing coupons/in-store specials, and nearly one-third would be interested in relevant partner/retailer promotions. Simplate, found at the POS within both Land and Ulybka Radugi, is a proprietary Synqera tablet devices with interactive customer display and near field communication (NFC) technology that have powerful multimedia capabilities created to attract and monetize customer attention.
Simplate is integrated with POS software and supports customers with the check and balance details on the loyalty card. It also leverages Synqera software to interactively recommend relevant products for shoppers to add to their basket, provide in-store coupons and targeted offers prior to finalizing their purchases. Another feature of Simplate is collection and analysis of real-time customer feedback via an interactive survey on customer satisfaction.
Synqera Loyalty Generator
Most Americans frequently make unplanned purchases, and half describe themselves as impulsive shoppers. Within the survey mentioned above, 92% of U.S. consumers use some kind of shopping list (68% specifically use or bring a paper list) to stay organized.
Shopping habits of European customers do not differ dramatically. That's why in a partnership with global printing manufacturer Star Micronics, Synqera launches to both European and American markets Loyalty Generators - compact printing devices with interactive touch-screens located at store entrances providing targeted content relevant to new and returning customers. Activated with a loyalty card, the device prints out personalized product recommendations relevant to individual shopping needs and recommend new products based on predictive analytics..
Loyalty Generators found within the Land grocery chain help shoppers find and discover products that they need as well as incentivizing loyalty program members to purchase based on special offers and promotions. The interactive kiosks at the front of the store print out personalized product recommendations relevant to individual shopping needs, especially for those who repeat-purchase at the retailer. This increases overall basket size for grocers, while also providing an easy yet comprehensive marketing tool for recommended brand switching, product promotions, and upselling specific products.
Synqera will be at Hall 6 of the fair, stand F62 to present Loyalty Generator to EuroShop attendees.
Synqera, a retail technology startup, develops big data-driven technologies that bring the personalized online shopping model to physical retail stores, creating a more compelling in-store experience for consumers and greater customer loyalty and increased sales opportunities for retailers. Founded in 2010, Synqera launched its first product Simplate in 2012 in Europe and in 2013 in the United States, providing a new concept of real-time business-to-customer media communications. Synqera is headquartered in Saint-Petersburg, Russia, with its U.S. office in New York City. Visit Synqera online at Synqera.com, Facebook, and Twitter.
About Ulybka Radugi
Founded in 2001 and headquartered in Saint Petersburg, Russian Federation, Ulybka Radugi is a leading Russian retail brand of Era Trading LLC, which owns and operates more than 280 retail cosmetics and household chemicals stores across the Russian Federation. The brand collectively services more than 2.5 million unique customers annually with turnover more than USD $200MM. More information can be found at http://r-ulybka.ru.
Land is a leading high end supermarket chain with 10 stores in St. Petersburg. From its first supermarket opening in 1998, the chain offers only fresh and first-rate items from all over the world. Today the number of goods exceeds 22 000. Land applies excellent level of service with personalized approach to each customer, including personal advice on wine choice from sommeliers, coffee – from baristas, delicacy – from gourmets. More information can be found at http://LAND.ru/ and http://supermarket-land.ru/.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Jul. 31, 2016 01:30 AM EDT Reads: 989
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Jul. 31, 2016 12:45 AM EDT Reads: 2,041
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Jul. 30, 2016 11:30 PM EDT Reads: 1,338
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Jul. 30, 2016 10:30 PM EDT Reads: 1,944
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Jul. 30, 2016 09:45 PM EDT Reads: 1,320
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 30, 2016 09:45 PM EDT Reads: 1,497
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 30, 2016 09:30 PM EDT Reads: 1,533
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Jul. 30, 2016 07:30 PM EDT Reads: 1,768
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Jul. 30, 2016 07:30 PM EDT Reads: 1,320
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 30, 2016 07:00 PM EDT Reads: 2,777
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Jul. 30, 2016 05:00 PM EDT Reads: 1,311
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 30, 2016 04:30 PM EDT Reads: 2,283
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Jul. 30, 2016 04:30 PM EDT Reads: 588
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Jul. 30, 2016 04:30 PM EDT Reads: 1,128
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Jul. 30, 2016 04:15 PM EDT Reads: 661