News Feed Item

Why a Valentine's Conception Needs More Than a Card and Roses

LONDON, February 13, 2014 /PRNewswire/ --

Sperm meet egg

Pressure to make Valentine's Day all about sex and passion can feel daunting for the 3.5 million people in the UK who may face difficulty conceiving.[1] Office of National Statistics figures confirm that 1 in 5 women in England and Wales are childless at what's considered to be the end of childbearing years - age 45,[2] with the average age of women giving birth now nearly 30.[3] However, when it comes to fertility, age matters; both women and men are at their most fertile in their early twenties.[4]

"Over recent years, establishing a career, getting on the housing ladder and ensuring financial stability are up there on the public's to-do list ahead of starting a family. There are so many fertility myths out there that need to be addressed but what is important for couples to consider is that the chances of becoming pregnant do dwindle with age," said Raj Rohilla, Pharmacist at Battersea Pharmacy and owner of a chain of family focused pharmacies in the UK.

With a range of societal factors delaying women having children,[2] fertility support is becoming an increasingly important part of conception for all couples trying to get pregnant.

This February 14th, SASMAR - the fertility, family planning and female health specialists - looks to debunk common fertility myths; clarifying the do's and don'ts when trying to get pregnant.

  • Myth #1: It's easy for most women to get pregnant

The truth: While many fall pregnant without difficulty, one-in-six couples in the UK may face issues conceiving.[1] Fertility support can be crucial in preparing the body for conception.

  • Myth #2: Vaginal secretions usually indicate an infection

The truth: Vaginal secretions are natural and healthy. What's known as 'cervical mucus' plays a fundamental role in the process of conception by nourishing and protecting sperm as it travels through the female reproductive tract to meet the egg.[5] Around 75% of couples experience vaginal dryness when trying for a baby.[6] Moreover, of the 70%, most do not consider it to be a problem[6] - this despite the body's conditions not being optimal for conception. For these couples, a scientifically tested fertility lubricant may be worth considering to ease and enhance the comfort of sexual activity, supplement the body's natural lubrication and help couples on the path to conceiving naturally.

  • Myth #3: Sperm can only live up to three days

The truth: Actually, sperm can survive up to seven days in a woman's reproductive tract.[7] It is crucial that a couple trying to conceive select a fertility lubricant designed and scientifically proven to be compatible with sperm, eggs, the process of fertilisation and embryo development to help keep sperm viable for the journey.

  • Myth #4: A woman can get pregnant only one day per cycle

The truth: In most women, ovulation usually happens 10-16 days before the start of her next period. An egg lives for about 12-24 hours after being released. Sperm can survive in a woman's body for several days after sex. If a woman wants to get pregnant, having sex every couple of days will mean there are always sperm waiting in the fallopian tubes to meet the egg when it's released.[7],[8] A fertility lubricant with calcium and magnesium ions can mimic natural fertile cervical liquid and semen to create a conception-friendly environment.

  • Myth #5: You get pregnant by having intercourse in almost any position

The truth: While there are no scientific studies on the best sexual positions for baby-making, the missionary (man-on-top) position is typically considered optimal for conception. Some suggest that placing a pillow under the hips and keeping legs raised after sex may enhance the sperms' ability to swim upstream.

For trying-to-conceive couples, a scientifically tested fertility lubricant may be worth considering. It is critical that couples trying to conceive select a personal lubricant scientifically proven for this purpose as clinical studies have found that several popular personal lubricants lower the chances of conception.[9],[10],[11] However, others, such as Conceive Plus® Fertility Lubricant, can help trying-to-conceive couples increase their chances of getting pregnant.[12]

Designed specifically for trying-to-conceive couples, Conceive Plus is the only fertility lubricant that contains calcium and magnesium ions, which are naturally present in our bodies and essential for the process of fertilisation.[12]Scientifically proven, the gentle formulation of Conceive Plus mimics fertile cervical liquid and semen to create a conception-friendly environment. It does not impair sperm motility or viability, nor does it harm sperm chromatin (DNA) or act as a barrier. The formulation does not harm the fertilisation process and is compatible with embryo development.

"70% of couples experience vaginal dryness when trying for a baby which can be overcome with the use of personal lubrication gels. It is important that the fertility lubricant used is scientifically tested and shown not to harm sperm DNA, such as Conceive Plus, which is isotonic and formulated to meet a pH range compatible with human sperm survival and migration. Conceive Plus can therefore be used by all couples trying-to-conceive, increasing their chances of getting pregnant," explained Raj Rohilla.

When women are not trying to get pregnant, this product is also compatible with natural rubber latex and polyurethane condoms.

About Conceive Plus: The scientifically proven fertility lubricant

Conceive Plus is the only fertility lubricant cleared by the FDA as gamete, fertilisation and embryo compatible. It is formulated to be isotonic and meet a pH range compatible with human sperm survival and migration.[12]

Designed specifically for trying-to-conceive couples, Conceive Plus is intended to ease and enhance the comfort of intimate sexual activity, supplement the body's natural lubrication and help couples on the path to getting pregnant naturally.

  • FDA cleared for couples trying to conceive. Only personal lubricant cleared as gamete, oocyte (egg), fertilisation and embryo compatible
  • Safe for sperm, egg and embryos
  • pH balanced and isotonic to mimic fertile fluids
  • Contains calcium & magnesium ions essential for fertilisation process. Conceive Plus is a patent pending formulation based on this
  • Published data demonstrating sperm safety. Conceive Plus does not harm sperm motility or viability nor sperm chromatin (DNA)

Conceive Plus is uniquely available in both a multi-use tube and a pre-filled applicator.  

Conceive Plus is available via all Lloyds pharmacies, fertility product websites, online pharmacies and amazon.co.uk (visit 'where to buy' page on http://www.conceiveplus.com).


SASMAR is a pharmaceutical company focused on the categories of fertility, family planning and female health. Founded in 2005, the company is a major manufacturer of personal lubricant and supplier to international governmental organizations in HIV/AIDS prevention and awareness programs in third world and developing countries.

The founding purpose of SASMAR in 2005 was to provide high quality personal care products that benefited the lives of consumers in Australia and since then the company has grown its product portfolio and international distribution in a very short period. Headquartered in Brussels, Belgium, the group has operations based in Sydney, London, Hong Kong and Chicago and has a presence in more than sixty countries through a network of distribution partners.    


  1. NHS Choices. (2012)  Infertility. Available from: http://www.nhs.uk/conditions/Infertility/pages/introduction.aspx Last accessed: February 2014
  2. Office for National Statistics (2013). Around one fifth of women are childless at age 45. Available from: http://www.ons.gov.uk/ons/rel/fertility-analysis/cohort-fertility--england-and-wales/2012/sty-cohert-fertility.html Last accessed: February 2014
  3. Office for National Statistics. (2013) Statistical bulletin: Live births in England and Wales by Characteristics of Mother 1, 2012. Available from: http://www.ons.gov.uk/ons/rel/vsob1/characteristics-of-Mother-1--england-and-wales/2012/sb-characteristics-of-mother-1--2012.html?format=print Last accessed: February 2014
  4. NHS Choices. (2012) Protect your fertility. Available from: http://www.nhs.uk/Livewell/Fertility/Pages/Protectyourfertility.aspx Last accessed: February 2014
  5. NHS Choices. (2013) Infertility - causes. Available from: http://www.nhs.uk/conditions/infertility/pages/causes.aspx Last accessed: February 2014
  6. Ellington, J., Daugherty, S (2003) Fertility and Sterility. Prevalence of vaginal dryness in trying-to-conceive couples. Available from: http://www.fertstert.org/article/S0015-0282%2803%2900127-4/abstract?source=aemf Last accessed: February 2014
  7. NHS Choices. (2013) Getting Pregnant. Available from: http://www.nhs.uk/conditions/pregnancy-and-baby/pages/getting-pregnant.aspx Last accessed: February 2014
  8. NHS Choices. (2012) When can I get pregnant? Available from: http://www.nhs.uk/Livewell/menstrualcycle/Pages/WhencanIgetpregnant.aspx Last accessed: February 2014
  9. Sandhu, R., Wong, T. (2013) Fertility and Sterility. In vitro effects of coital lubricants and synthetic and natural oils on sperm motility. Available from: http://www.fertstert.org/article/S0015-0282(13)03456-0/abstract Last accessed: February 2014
  10. Anderson, L. Lewis, S. et al. (1998). Human Reproduction. The effects of coital lubricants on sperm motility in vitro. Vol 13, p3351-3356
  11. Kutteh, W. Chao, CH. et al. (1996) International Journal of Fertility. Vaginal lubricants for the infertile couple: effect on sperm activity. 41 (4), p400-404
  12. Conceive Plus. Data on file.

For more information, please contact:

Laura Starr    
Account Director, GCI Health        
[email protected]        
D: +44(0)20-7072-4214    

Rikki Jones
Director, GCI Health
[email protected]
D: +44(0)20-7331-5438    

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Donna Yasay, President of HomeGrid Forum, today discussed with a panel of technology peers how certification programs are at the forefront of interoperability, and the answer for vendors looking to keep up with today's growing industry for smart home innovation. "To ensure multi-vendor interoperability, accredited industry certification programs should be used for every product to provide credibility and quality assurance for retail and carrier based customers looking to add ever increasing num...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...