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Manage the Work, Not the Software — Citrix Showcases IT Innovation at Pink14

Citrix announced today its “Silver Sponsorship” of Pink14, Pink Elephant’s 18th annual IT service management conference, which begins February 16 in Las Vegas, Nevada. Citrix will showcase GoToAssist, its innovative and award-winning cloud-based solution at the conference’s exhibition. GoToAssist enables technical support professionals to focus on managing their work and not the associated tools by combining Service Desk, Remote Support and Monitoring functionality in one interface to simplify IT operations and deliver amazing support experiences. Citrix executive Dan Lee, senior product line director for GoToAssist and ITIL expert, will also participate in a panel on ITSM best practices.

Where & When:

Pink Elephant 18th Annual International Service Management Conference & Exposition, Feb 16-19, 2014, Las Vegas, Nevada

Citrix Session:

Best Practices for Implementing an ITSM Tool

  • Date/Time: Monday, February 17, 11:45 a.m. – 12:45 p.m. PST
  • Panelist: Dan Lee, GoToAssist Senior Product Line Director and ITIL Expert, Citrix
  • Description: Moderated by Pink Elephant Executive VP George Spalding, the open forum panel brings the vendor community and real-life IT managers together for a discussion of best ITSM practices.

The GoToAssist team will be at Booth 420 showing how GoToAssist’s integrated Service Desk, Remote Support and Monitoring functionality enables users to easily manage IT workflow without spending time trying to manage software. Winning three industry and product awards in its first year, GoToAssist Service Desk is aligned to the ITIL best practices framework and streamlines service desk operations for organizations of all sizes. When combined with GoToAssist Remote Support and Monitoring, it solves real business issues for support professionals by providing one tool for speeding issue resolution, maintaining uptimes and delivering superior support.

Citrix GoToAssist can be purchased as separate or combined modules here.

About Pink14 (#Pink14)

Each year Pink Elephant presents must-attend IT service management conferences and leadership forums that bring together IT professionals from around the world. Beyond being thoroughly educated and entertained by Commander Hadfield in the general session, Pink14 attendees will have their choice of 14 tracks of over 160 breakout sessions covering a wide array of ITSM subjects. Those interested in attending Pink14 are encouraged to take advantage of Pink Elephant’s team and combination pricing offers.

About Pink Elephant

With a pioneering 30-year history, Pink Elephant is a global leader in ITIL® expert-led consulting and ITSM best-practice education. Pink Elephant also offers a vast array of products and services, such as business simulation workshops and online implementation tools, to help you meet all your IT and business goals. For more information and to check out its full list of products and services, visit and follow Pink Elephant on Twitter: @theitilexperts

GoToAssist News and Videos

About Citrix Citrix (NASDAQ:CTXS) is a leader in virtualization, networking and cloud infrastructure to enable new ways for people to work better. Citrix solutions help IT and service providers to build, manage and secure virtual and mobile workspaces that seamlessly deliver apps, desktops, data and services to anyone, on any device, over any network or cloud. This year Citrix is celebrating 25 years of innovation, making IT simpler and people more productive with mobile workstyles. With annual revenue in 2013 of $2.9 billion, Citrix solutions are in use at more than 330,000 organizations and by over 100 million people globally. Learn more at

Citrix and GoToAssist are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and are or may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.

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