|By Business Wire||
|February 13, 2014 08:07 AM EST||
AdaptiveMobile, the world leader in mobile security, today called out a growing, aggressive form of viral marketing, used by many of the latest app developers, that is starting to pose an increasing concern for many subscribers, with complaint figures on the rise. This form of growth hacking, as it is known, is where a user-installed app will request to notify or invite the user’s contact list of the new game or service by SMS. Well-known examples of current apps using this technique include Glide, Meow and Secrets.
While the aim of this approach is to increase the app’s user base as much as possible, mobile operators are seeing these app-generated invites occupy a higher and higher percentage of spam being received by their subscribers. During an in-depth two-week study, over 20 popular social networking, communications and community-playing apps all generated varying degrees of customer complaints as a result of app growth hacking. Subscribers who install the most aggressive apps found it very difficult to avoid texting their contact lists about the service, due to the app design.
“Growth Hacking can be a valid marketing tactic when implemented responsibly,” said Cathal McDaid, Head of Security Operations at AdaptiveMobile. “But apps need to implement ‘ethical’ growth hacking, by ensuring there is an easy way for users to opt out of apps accessing contact lists, giving users easier control of who they are inviting.”
More worryingly, preliminary AdaptiveMobile research has also identified technical errors in some apps that cause issues within mobile networks and may allow unsolicited communications from unknown or unwanted individuals. In one very recent case, a badly designed social networking app, affecting several thousand mobile phones in North America, sent tens of thousands of invites repeatedly, draining handset batteries and leading to mobile network issues. In a separate case, another social networking app had insufficient controls on permissions on who could access whom, leading to spamming vulnerabilities. AdaptiveMobile has disclosed to the app developers the vulnerabilities, but other issues remain.
McDaid continued: “We are encountering basic problems in these apps’ implementation that are causing them to repeatedly send invites, resulting in mobile phone and carrier issues, as well as identifying apps with potentially more serious concerns. We call on the app industry to avoid making notifying all contacts standard practice, to look at the implementation of their apps and to work with the mobile industry in addressing these concerns. This is to avoid these apps ‘forcing’ their users to become spammers and to ensure they are not causing problems for both mobile subscribers and wireless carriers.”
For more information and further detail, please read this supporting blog by Cathal McDaid: Ethical Growth Hacking.
AdaptiveMobile is the world leader in mobile security, enabling trusted networks for the world’s largest operator groups and protecting over a billion subscribers globally. AdaptiveMobile provides carriers with the most comprehensive network-based security solutions enabling them to protect their consumer and enterprise customers against the growing threat of mobile abuse. www.adaptivemobile.com
Jul. 27, 2016 06:30 AM EDT Reads: 1,456
Jul. 27, 2016 06:30 AM EDT Reads: 1,811
Jul. 27, 2016 04:45 AM EDT Reads: 2,262
Jul. 27, 2016 04:30 AM EDT Reads: 2,494
Jul. 27, 2016 04:30 AM EDT Reads: 1,302
Jul. 27, 2016 04:00 AM EDT Reads: 1,561
Jul. 27, 2016 03:45 AM EDT Reads: 1,184
Jul. 27, 2016 03:30 AM EDT Reads: 962
Jul. 27, 2016 03:15 AM EDT Reads: 1,765
Jul. 27, 2016 02:45 AM EDT Reads: 1,530
Jul. 27, 2016 02:45 AM EDT Reads: 2,276
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 27, 2016 02:15 AM EDT Reads: 2,599
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 27, 2016 02:15 AM EDT Reads: 1,453
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 02:00 AM EDT Reads: 1,726
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Jul. 27, 2016 12:00 AM EDT Reads: 1,943