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Research and Markets: Location-based Service (LBS) Market in China 2012-2016: Increasing Focus of Mobile Service Providers on Value-Added Services Driving the Growth of LBS Market in China

Research and Markets (http://www.researchandmarkets.com/research/fx48kp/locationbased) has announced the addition of the "Location-based Service (LBS) Market in China 2012-2016" report to their offering.

The analysts forecast the Location-based Service (LBS) market in China to grow at a CAGR of 25.93 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing adoption of mobile broadband. The LBS market in China has also been witnessing the growing use of mobile LBS. However, the increasing concern over privacy of the users could pose a challenge to the growth of this market.

The key vendors dominating this market space are AutoNavi Holdings Ltd., NavInfo Co. Ltd., Digu.com, Jiepang Api, Qieke.com, and Kaikai.com.

The other vendors mentioned in the report are Bafang, Baidu Inc., Guantu, Maopao Community, NetEase Inc., PDAger Technology, Sifang, Sina Corp., Telenav Inc., Tencent Holdings Ltd., Tiros Technology, VLD, and Weibo.com.

Commenting on the report, an analyst from the team said: The increasing popularity of triple-play services is an emerging trend in the LBS market in China. China rolled out its national triple network project in 2010 and is expected to complete the project by 2015. With the increasing adoption of GPS-enabled smartphones and mobile broadband services, mobile LBS is fast gaining popularity in China. For instance, enterprises are increasingly adopting location-based advertising services to attract customers. Using LBS-enabled smartphones, customers can view advertisements specific to their current location provided by these enterprises. Further, with the emergence of LBS, social networking, and online mapping service providers are finding newer and better opportunities. For instance, the mobile internet service providers in China are using LBS to make mobile social networking and blogging more attractive to its consumers.

For more information visit http://www.researchandmarkets.com/research/fx48kp/locationbased

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Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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