Welcome!

News Feed Item

Just In time for Valentine's Day... YourTango makes a compelling case for marketers to connect throughout the year with consumers where it matters most: the heart.

NEW YORK, Feb. 13, 2014 /PRNewswire/ -- With Valentine's Day upon us, YourTango.com, the #1 media company focused on love and relationships, urges marketers to recognize how love is a powerful means to engage with consumers all year long -- and connect with them where it matters most: the heart.

"Love is a major or minor character in nearly every story ever sold -- from TV to movies to books to magazines. From celebrity break ups to royal nuptials, love makes daily headlines. It's the muse to an infinite amount of music and more. It truly is a mainstay of pop culture," states Andrea Miller, YourTango's CEO.

"Consumers spend billions of dollars in its pursuit: from fairy tale weddings and glittering anniversary gifts to infinite beauty products and bottomless bottles of liquid courage. Emotions drive purchases and you can't get more emotional than love. It's the most powerful, important thing in the world. Love is the root of happiness...and so much more!" Miller adds.

Simply put, marketers should care about love and relationships because female consumers care deeply about this subject. It offers significant contextual relevance to innumerable consumer product categories -- providing a powerful way to connect in a real, relevant and highly relatable manner -- from beauty to food to travel to entertainment, home, fashion and beyond. Love even has relevance to automotive as demonstrated by YourTango's successful work with Ford Motor Company.

YourTango executed a two-part "Love on the Road" initiative that generated significant earned media for Ford. Whether its backseat driving or going on an unforgettable road trip together, the connection between couples and cars is undeniable.

YourTango has worked successfully with a diverse set of marketers such as Reckitt Benckiser, TiVo, Colgate, Merck, Harlequin, Sony Pictures, Random House, Kraft, and many others, touting a successful track record for producing high quality, truly engaging branded content. YourTango generates invaluable consumer insights for marketers based on its research as well.

YourTango also offers significant reach. The company achieved tremendous growth in 2013, increasing its total global audience to 12.5mm unique visitors/month, per Google Analytics, representing 250% year over year growth, and placing it in QuantCast's top 250 U.S. sites.

To extend its reach much further, YourTango has assembled a content network with over 75 syndication partners such as Huffington Post, Café Mom, BuzzFeed, and many others.

YourTango has built a robust marketing platform for relationship-related professionals. "YourTango Experts" includes nearly 1,000 dating coaches, couples counselors and therapists and features many of the top thought-leaders in this space, such as John Gray, Pat Love, Harville Hendrix, Esther Perel, and Charles Orlando.

About YourTango

YourTango helps users love their best by offering award-winning content and connections to relationship experts. From funny love quotes to crazy sex stories and positions to the latest 50 Shades of Grey updates to entertaining videos, YourTango offers stimulating conversation and illuminating insights.

SOURCE YourTango

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, discussed the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...