Welcome!

News Feed Item

Just In time for Valentine's Day... YourTango makes a compelling case for marketers to connect throughout the year with consumers where it matters most: the heart.

NEW YORK, Feb. 13, 2014 /PRNewswire/ -- With Valentine's Day upon us, YourTango.com, the #1 media company focused on love and relationships, urges marketers to recognize how love is a powerful means to engage with consumers all year long -- and connect with them where it matters most: the heart.

"Love is a major or minor character in nearly every story ever sold -- from TV to movies to books to magazines. From celebrity break ups to royal nuptials, love makes daily headlines. It's the muse to an infinite amount of music and more. It truly is a mainstay of pop culture," states Andrea Miller, YourTango's CEO.

"Consumers spend billions of dollars in its pursuit: from fairy tale weddings and glittering anniversary gifts to infinite beauty products and bottomless bottles of liquid courage. Emotions drive purchases and you can't get more emotional than love. It's the most powerful, important thing in the world. Love is the root of happiness...and so much more!" Miller adds.

Simply put, marketers should care about love and relationships because female consumers care deeply about this subject. It offers significant contextual relevance to innumerable consumer product categories -- providing a powerful way to connect in a real, relevant and highly relatable manner -- from beauty to food to travel to entertainment, home, fashion and beyond. Love even has relevance to automotive as demonstrated by YourTango's successful work with Ford Motor Company.

YourTango executed a two-part "Love on the Road" initiative that generated significant earned media for Ford. Whether its backseat driving or going on an unforgettable road trip together, the connection between couples and cars is undeniable.

YourTango has worked successfully with a diverse set of marketers such as Reckitt Benckiser, TiVo, Colgate, Merck, Harlequin, Sony Pictures, Random House, Kraft, and many others, touting a successful track record for producing high quality, truly engaging branded content. YourTango generates invaluable consumer insights for marketers based on its research as well.

YourTango also offers significant reach. The company achieved tremendous growth in 2013, increasing its total global audience to 12.5mm unique visitors/month, per Google Analytics, representing 250% year over year growth, and placing it in QuantCast's top 250 U.S. sites.

To extend its reach much further, YourTango has assembled a content network with over 75 syndication partners such as Huffington Post, Café Mom, BuzzFeed, and many others.

YourTango has built a robust marketing platform for relationship-related professionals. "YourTango Experts" includes nearly 1,000 dating coaches, couples counselors and therapists and features many of the top thought-leaders in this space, such as John Gray, Pat Love, Harville Hendrix, Esther Perel, and Charles Orlando.

About YourTango

YourTango helps users love their best by offering award-winning content and connections to relationship experts. From funny love quotes to crazy sex stories and positions to the latest 50 Shades of Grey updates to entertaining videos, YourTango offers stimulating conversation and illuminating insights.

SOURCE YourTango

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...