|By PR Newswire||
|February 13, 2014 11:50 AM EST||
NEW YORK, Feb. 13, 2014 /PRNewswire/ -- With Valentine's Day upon us, YourTango.com, the #1 media company focused on love and relationships, urges marketers to recognize how love is a powerful means to engage with consumers all year long -- and connect with them where it matters most: the heart.
"Love is a major or minor character in nearly every story ever sold -- from TV to movies to books to magazines. From celebrity break ups to royal nuptials, love makes daily headlines. It's the muse to an infinite amount of music and more. It truly is a mainstay of pop culture," states Andrea Miller, YourTango's CEO.
"Consumers spend billions of dollars in its pursuit: from fairy tale weddings and glittering anniversary gifts to infinite beauty products and bottomless bottles of liquid courage. Emotions drive purchases and you can't get more emotional than love. It's the most powerful, important thing in the world. Love is the root of happiness...and so much more!" Miller adds.
Simply put, marketers should care about love and relationships because female consumers care deeply about this subject. It offers significant contextual relevance to innumerable consumer product categories -- providing a powerful way to connect in a real, relevant and highly relatable manner -- from beauty to food to travel to entertainment, home, fashion and beyond. Love even has relevance to automotive as demonstrated by YourTango's successful work with Ford Motor Company.
YourTango executed a two-part "Love on the Road" initiative that generated significant earned media for Ford. Whether its backseat driving or going on an unforgettable road trip together, the connection between couples and cars is undeniable.
YourTango has worked successfully with a diverse set of marketers such as Reckitt Benckiser, TiVo, Colgate, Merck, Harlequin, Sony Pictures, Random House, Kraft, and many others, touting a successful track record for producing high quality, truly engaging branded content. YourTango generates invaluable consumer insights for marketers based on its research as well.
YourTango also offers significant reach. The company achieved tremendous growth in 2013, increasing its total global audience to 12.5mm unique visitors/month, per Google Analytics, representing 250% year over year growth, and placing it in QuantCast's top 250 U.S. sites.
To extend its reach much further, YourTango has assembled a content network with over 75 syndication partners such as Huffington Post, Café Mom, BuzzFeed, and many others.
YourTango has built a robust marketing platform for relationship-related professionals. "YourTango Experts" includes nearly 1,000 dating coaches, couples counselors and therapists and features many of the top thought-leaders in this space, such as John Gray, Pat Love, Harville Hendrix, Esther Perel, and Charles Orlando.
YourTango helps users love their best by offering award-winning content and connections to relationship experts. From funny love quotes to crazy sex stories and positions to the latest 50 Shades of Grey updates to entertaining videos, YourTango offers stimulating conversation and illuminating insights.
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Sep. 27, 2016 10:15 AM EDT Reads: 3,134
Sep. 27, 2016 10:00 AM EDT Reads: 2,242
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Sep. 27, 2016 10:00 AM EDT Reads: 2,151
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
Sep. 27, 2016 10:00 AM EDT Reads: 1,034
Sep. 27, 2016 09:30 AM EDT Reads: 2,659
Sep. 27, 2016 09:15 AM EDT Reads: 2,300
Sep. 27, 2016 09:00 AM EDT Reads: 2,662
Sep. 27, 2016 08:45 AM EDT Reads: 2,581
Sep. 27, 2016 08:30 AM EDT Reads: 2,641
Sep. 27, 2016 08:15 AM EDT Reads: 2,629
Sep. 27, 2016 08:00 AM EDT Reads: 3,712
Sep. 27, 2016 08:00 AM EDT Reads: 1,996
Sep. 27, 2016 08:00 AM EDT Reads: 1,096
Sep. 27, 2016 08:00 AM EDT Reads: 2,785
Sep. 27, 2016 08:00 AM EDT Reads: 2,528